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Las Vegas Tribune article...

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Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.

Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.

Faster Reports
Reports of all sizes are now faster and more reliable than ever.

From the horses mouth

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From Froogle Newsletter Volume 4...

Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.

The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:

• Leverage the product copy you’ve already written for your site
• Generate specific, high-CTR ads with no additional work

• Increase the number of queries on which your ads appear

The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.

If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.

Ad Automator if / when done correctly will be huge...

a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.

Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.

You can see both features when searching for 0130957011... or other good books by # :)

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BellSouth to Sell Google AdWords:
This is the first time someone outside of Google has been able to directly sell AdWords (to plumbers).

GoogleGuy World Tour:
Actually not a world tour, but he showed up at SEW forums.

Google: Not for Me:
Russell Baettie explains why he does not want to work at Google.

& Not for Online Publishers:
Online publishers rail against Google - yawn
(thanks to Gary)

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Google Backlink Update:
There is one going on. Change shows at 216.239.57.105 and some others too... Not that it much matters, but in keeping with tradition...

MSN Search:
Gary Price finds personalized sliders.

Spamming RSS
Andy Ask's Jeeves for spam ;-)

Speaking of Ask:
They reported their quarterly results. I think the street must have been expecting a blowout, because they did about what was "expected" and are down over 20% in pre open.

Google Buys Image Mapping Company:
More about KeyHole...cool stuff worth a read.

Meeker on the Web
She thinks blogs and Yahoo! will be big winners.

New AdWords Tool:
A bit expensive for most, but AdGooroo could be interesting and useful to some.

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A bunch of random forum news...

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SMA-UK (launched just a few days ago) found so much demand in Europe that SMA-EU was created.

One wonders if and when SMA-US will be created. Perhaps then SEMPO will have officially died.

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Free Reciprocal Link Checker / Manager Tool:
ClickSentry link tool I have not tried it, but it looks cool.
(thanks for the Scoop)

Free PageRank Tool:
yet another one. DaveN says you should run it through a proxy.

Article Submission Spreadsheet:
Recently a guy named Zoran read my ebook and is trying to rank well for stuff like Search
Engine Positioning Firm. He submitted articles to a bunch of sites and created a free XLS articles checksheet which shows over 70 sites where you can submit articles. Thanks Zoran :)

A while back I made a much shorter article list.

Adobe Partners with Yahoo!
Yahoo! Search to power Adobe Acrobat

Food for Thought
another interesting DaveN post

Obligatory SEO Motivational Poster (Funny?):

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New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November

Google Toolbar is Evil?
DaveN and many other technically gifted aggressive SEOs do not like using the Google Toolbar.

Recent Google Lectures
Gary Price found a recent Google lecture and made a post linking to it and a few other recent lectures.

MSN Search / MSN Desktop Search
coming soon... Did anyone else notice MSN Search being advertised on AdSense? Here is a piece of one of the visuals I saw a few days back:

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SEMPO UK
no way Jose... Sick of the SEMPO antics, the brass of the UK SEO scene have made their own search marketing organization.
With the likes of Barry Lloyd, Ammon Johns, & Mike Grehan I am sure they will do well.

Spammer?
A White Knight^TM is crowned

Yahoo!
buys Stata Labs who is the maker of Bloomba

GOOG
their stock is up a bit more on the day. Their market cap sits at 47.37B and Yahoo! is at 47.56B.

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Holy GOOG Batman
Google reports quarterly results. Stock up a cool 15% on the day.

Funny
Chris Ridings is up to the clever stuff again. We the black hats...

More Pics...
Yahoo!...they are now indexing over a billion images.

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Free Bulk C Block IP Checker Tool
Check to see if links are on the same C block IP address, free... cool tool
Thanks to Nick

AOL Europe Extends Partnership with Google

Google, which already provides AOL Europe with targeted advertisements, said its expanded multi-year arrangement will let it target the U.K., France and Germany. Source: CBS MarketWatch

Google to Gain MANY Advertisers?
Google is to announce quarterly results tomorrow, and while they refuse to make forcasts, they believe they will add 372,000 advertiser accounts over the next 4 years.

Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.

France and Trademarks
The French Overture keyword suggestion tool offers tips on trademarks

Greed:
16 yr old says "let's sue Google"

Google Instant Messenger?
google_im:// protocol found in the Google desktop search.

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Not sure how "new" this is, but it is a cool tool for free.

Text Link Brokers added a free themed backlink grabber tool to their site.

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AdSense Tool
SenseTool I have not tried it out, but it is free and looks neato...

Cloaking
a Q & A with Fantomaster

Backlink Update
Google did one yesterday.

Me Too:
the new Yahoo! Search sure looks familiar.

Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)

Untitled:
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).

I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.

Audio Clip:
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.

While peaking at Seth's blog recently I saw that Malcolm Gladwell has just wrote another book. <--- runs off to buy it...

If Blink is anything like The Tipping Point then it will probably be in my top 5 favorite books.

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Keyword Permutator:
Another one hits the market... The Permutator costs $50 and has a free 10 day trial. (link found on Peter D's blog)

Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.

PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.

Social Computing Research:
From MSN: Wallop... link from Beal

Industrial Strength Cloaking
Briefly explained from Fantomaster

Cool Idea:
from Chris Ridings...he allows smaller search engine and directory reps to receive notifications when their search engine or directory are mentioned at SearchGuild.

Roll Your Own:
Tara Calishain created a searchroller tool which allows you to create bookmarks to search Yahoo! from any collection of websites or folders.

Price Per Word?
John Battelle has a graph showing PPC revenue trends.

SEO Book Price
I am raising it to $79 in about 10 minutes. I still need to do a bit of grammatical editing, but hopefully I will be able to do that over the weekend or early next week.

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Web Atlas
Today my friend Nandini launched Web Atlas. She built the directory and directory script from the ground up. There still are a few minor cross browser bugs [added: she fixed them already], but overall it looks like she did a great job. She announced the launch of Web Atlas on V7N earlier today.

Currently there is a one time submission fee of $10 to submit your site to Web Atlas. [added: a good deal with Web Atlas is that you can get links pointing to 5 different pages of your site for a single one time registration fee]

Uncover the Net
Uncover the Net is a new directory created by my buddy Shawn Steele. Uncover the Net currently charges a one time $10 submission fee.

Site Sift
Site Sift is another new directory which currently charges a one time $13 submission fee.

Abilogic
Abilogic is another newer directory which is still currently allowing free submissions.

SevenSeek
SevenSeek is not a new directory, but I think Google updated PageRank the day after I last posted about a bunch of directories. SevenSeek gained a PageRank 7 right out of the gate. SevenSeek currently charges a one time $40 submission fee.

Directory Archives
This site is not new, but this is just a reminder post...if you know of any directories which:

• Are the authoritative directory in their field; or

• Provide static links that search engines can follow and are not full of sitewide viagra links please submit them to Directory Archives.

Also, traffic has been picking up decently at Directory Archives. Sometimes when I add stuff it later becomes garbage. While I try to look through it rather often sometimes I miss stuff. If you see any junk sites listed in Directory Archives please send me an email and I will try to get them removed rather quickly.

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Google Desktop Search
For Windows...does not yet integrate w Gmail. 400K download, no ads, only works on your primary hard drive, builds cached copies of pages and keeps a history.

• About Google Desktop

• Download Google Desktop
• Danny Sullivan Reviews Google Desktop
• Andy Beal Reviews Google Desktop
• John Battelle looks at the implications of Google Destop

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NameBomb
(no relation to Tom Jones) ... Danny Sullivan coins another phrase.

Yahoo!
Has a stellar quarter & brings Jeremy Zawodny back to search.

Google
Negativity seems to help them... and they are off to India [added: where they are talked about image, speech, & multimedia search. also:
''There has been much speculation. But our work is focussed on improving the browsing experience,'' Google co-Founder and President (Technology) Sergey Brin told reporters here.

''Today's browsers are doing a pretty good job, but they can be improved. What we are looking to do is to enhance the quality of the browsing experience,'' he said. :source]

MSN
Robin Good on Search Champs...

Beta
Exalead

Survey Says!
My buddy Rich Stokes is running a survey about PPC advertising. Please help out. Everyone who takes it gets a free e-book on new AdWords strategies, and in addition, one in every fifty respondents will get $100 in cash.

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Do You have Toolbar Overload?
Stop the insanity.

The ToolbarBrowser is a complete Toolbar Authoring and Management tool. You can use it to manage dozens of toolbars in a simple tabbed control to save valuable browser space. It also includes all the standard features for search, navigation, popup blocking, etc., so you will never need another toolbar.

Cool RSS Tool
Feed For All. More info at
ThreadWatch

Lighting the Way...
Northern Light Research costs $50 / month or $19,500 for the enterprise edition. press release

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Search engine link analysis algorithms provide a rich get richer feedback which block out new competition and hurt search relevancy.

Mike Grehan on the Filthy Linking Rich...reminds me the need to read some of that small-world network theory type stuff. More comments on the Filthy Linking Rich at SEW Forums.

Also in the forums a few people mentioned Clay Shirky’s Writings About the Internet, which looks interesting.

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Google SMS
Google is everywhere...now there is one more reason to get in a wreck while driving with a cell phone. Google launches Google SMS

Google Word Clustering & More
Andy Beal with the scoop

Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...

I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.

Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.

The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).

What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.

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Linking to Snap...
Apparently my earlier post announcing SNAP did not go along with their TOS. Bloggers became aware of the deep linking terms of service and they became pissed off (Cory Doctorow = cool).

The SNAP terms of service quickly lost the anti deep linking policy...gotta love that they are listening to feedback. One wonders how they ever even slipped up with that link policy with a business model based on transparency.

Google Fires Back at My Yahoo!:
Not actually from Google, but ResearchBuzz points at a new Google tool a programmer made using the API which allows you to sort out bad results and research automatically adding common words from the remaining pages to the search queries. http://www.mygooglesearch.com.

Google Fires at Amazon:
Google Print for Publishers

Google Fires at MicroSoft:
not true...John Doerr says he does not believe Google will enter browser market, though Marc Andreesen (creator of Mozaic / Netscape) disagrees with him.

Google to Open R&D Shop in Ireland?
Brin says maybe...

Scoop:
Overture to place ads in RSS

New:
Yahoo! front page layout (beta)

Funny:
Gmail Giveaway (well sort of)

SEO / Search Research:
Orion at Search Engine Watch talks On Topic Analysis

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Next Friday I am going to raise the price of the SEO Book to $79. Explanation / reasoning in extended post entry if you are interested in that sort of stuff. I will continue to give my ebook away to qualifying charities and also to one winner from each of my weeklyish newsletters.

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Wow, about time...over 100 days between Toolbar PageRank updates. It is still going back and forth on the toolbar.

You can view the new Google PageRank details here.

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I am one of the many people who focus way too much on search engines and do not always give adequate coverage to directories. I was going to wait until Google updated PageRank before I mentioned a bunch of the newer directories, but here is my brief recap of recent directory news.

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Bill Gross (of Idealab) brought back SNAP, the old NBCi search engine name.

There are a few interesting concepts behind SNAP:

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AWIS
for the developer type...The Alexa Web Information Service (Beta). AWIS is currently free, though they eventually intend to charge for the services.
(thanks to Cre8asite)

Kanoodle Contextual Ad Program
Ads by topic instead of keyword, 50% payout, payment via Paypal, yada yada, learn more about Bright Ads

Next 1: Blogger Gone
Evan Williams leaves Blogger.
(thanks to Chris)

Next 2: Yahoo! Next
Yahoo! Next is a new Yahoo! prototype playground. My Yahoo! Search Beta offers many similar personalization services to what Ask Jeeves recently rolled out.

How to Build / Kill a Forum
my first ThreadWatch post. Sorry for announcing Threadwatch too early Nick. We can make up for it if a bunch of people go over and read it & post at ThreadWatch about cool threads.

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Bill Gross (who founded Overture) will be talking at Web2.0 and unleashing a new search venture / business model later today.

He also has his paws in a community local search product called Insider Pages. A few potential competitors in this field are Judy's Book, Craigslist, City Search, and the big search engines / portals themselves.

When Mr. Gross announces his new idea later today I am sure John Battelle and Andy Beal will post about it, and I will update this post.

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Overture Console Update
They now allow a daily spend budget, but I am told your account needs to be on autoreplenish to turn the feature on.
The new console shows what the ads will look like in their short and full versions and also makes some of the bid management stuff a bit quicker. You can update the max bid by category instead of doing it word by word. Overture's console is becoming a bunch more like Google's to where you can intuitively make many changes extremely quick. The additional combination of broad and phrase match makes the system quicker to use.

Gmail Updates
Google added atom feeds and contact tab to Gmail.

SEMPO-Tahoe Press Release
Organizational leadership through press releases...oh how the web connects us.
Compare: SEMPO Press Release vs SEMPO-Tahoe Press Release

Similar, yet different. SEMPO-Tahoe is already up to #3 in Google when you search for SEMPO (only one more site to pass).

ThreadWatch
NickW recently created a new blog to track SEO forums. ThreadWatch posts about many of the often higher level & more interesting or elequent threads...including topics such as Guerilla Marketing, Kung Fu, and Vintage Mike Grehan Quotes^TM.

Interesting Looking Report...& Triangular Linking Info
although currently I am lacking in time to read it (105 pages). Take a peak at it if you are interested in
Surveying the Digital Future.

At Cre8aSite Black Knight talks about the future of linking and triangular linking schemes.
(both found on Search Engine Roundtable).

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Beta No More...
Yahoo! Local comes out of Beta. Google is also promoting its local search product using the "Looking for something in your neighborhood? Try Google Local." line

Beta get Back to the Drawing Board...
via blog comment Webmaster Toolkit informs me that we sent MSN Beta too much traffic and the site is down. Imagine what will happen when they get their free porn image gallery online :-(

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MSN Search Tech Preview
MSN Search Beta is back up now. ...more pages, clean interface, sometimes cluster two results / site together in results, still working on the technology...
(thanks to Gary)

Oooppps...
Andy Beal has more on the fake SEO forums (apparently he gets coppies of some of the messages the "moderators" are not posting)

Debatable
Presidential Bingo...fun way to watch the debates... but be aware the debates have problems. Also for as much money as the canidates are spending you would think they could market in AdWords? I know somebody who is marketing for one of them ;-)

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