Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.
Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.
Reports of all sizes are now faster and more reliable than ever.
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:
Leverage the product copy you’ve already written for your site
Generate specific, high-CTR ads with no additional work
Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at firstname.lastname@example.org. Please include your AdWords account number in your note.
Ad Automator if / when done correctly will be huge...
a couple other new features... Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.
You can see both features when searching for 0130957011... or other good books by # :)
A bunch of random forum news... Hired?
Lots of stuff going on in the SEO Forum scene. In the last week not one but two people have tried to hire me as moderators for new forums that are coming out. I said no, but talk about a saturated market... One of the forums is a big money pay site, the other will be at a link site (since they are not out yet neither of them are mentioned by name in this post).
Its kinda cool that people would be willing to pay me to do what I do for free anyway. I wonder if it would be worth it to try to make my own forum? I could have one of a million SEO forums :)
My friend Nandini is starting a new forum called SEO Zip. I am not supposed to mention it until tomorrow, but I felt like mentioning it with all the other forum stuff. I am trying to help her get it off the ground running, so I will try to post there a good bit. Please stop by and say hi.
Post Trades is a new forum dedicated to link trading. They got a cool tool for analyzing data about your site in the upper right corner too.
(from an anonymous forum moderator at a forum which is new to me) I got accused of major forum spamming for the first time:
Your many posts in the seo forum smell like spam to me. I am sure of it. But, I am a fan of link spam so no problem... just try to put more thought into your posts. It is too obvious that your just trying to get a high post count and want to post the smallest amount necessary in order to give a half-assed answer.
I am not saying your answers are wrong - just shallow, and you know it. If you don't know it then you have no business running seobook.
I did not even put a sig link in my posts and all I could think was "what a jerk."
Free PageRank Tool: yet another one. DaveN says you should run it through a proxy.
Article Submission Spreadsheet:
Recently a guy named Zoran read my ebook and is trying to rank well for stuff like Search
Engine Positioning Firm. He submitted articles to a bunch of sites and created a free XLS articles checksheet which shows over 70 sites where you can submit articles. Thanks Zoran :)
Obligatory SEO Motivational Poster (Funny?): Many SEOs spend too much time at the computer (well at least I do). Thus I designed and framed a wonderful deluxe collectible limited edition motivational poster...which reminds me to do stuff like exercise and see the sun.
Feel free to use it if you need some motivation :-)
New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November
Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.
The tool then cross references the backlinks pointing into competing websites and returns a list of websites which meet your minimum PageRank requirement and link to two or more sites that were ranked in the search results.
Pages that link to multiple competing sites are appealing link targets since they frequently are likely to link to your site too.
The tool takes a good deal of time to run because it has to do a ton of data processing.
Gmail clipped the email so I did not see the whole report, but what I saw looked rather useful. The email is available in both HTML and CSV formats.
One potential negative to using this tool is that you may be exposing your industry to the eyes of an influential link broker who may be working for a competitor, may soon help a competitor, or may become a competitor [added: Jarrod below commented that they do not use the data in any way other than to process the report].
Links (from people like me blogging about tools like this) have an intrinsic value which may make giving away some tools more rewarding than selling them.
Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).
I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.
Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.
PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.
Google Negativity seems to help them... and they are off to India [added: where they are talked about image, speech, & multimedia search. also:
''There has been much speculation. But our work is focussed on improving the browsing experience,'' Google co-Founder and President (Technology) Sergey Brin told reporters here.
''Today's browsers are doing a pretty good job, but they can be improved. What we are looking to do is to enhance the quality of the browsing experience,'' he said. :source]
My buddy Rich Stokes is running a survey about PPC advertising. Please help out. Everyone who takes it gets a free e-book on new AdWords strategies, and in addition, one in every fifty respondents will get $100 in cash.
Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...
I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.
Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.
The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).
What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.
Next Friday I am going to raise the price of the SEO Book to $79. Explanation / reasoning in extended post entry if you are interested in that sort of stuff. I will continue to give my ebook away to qualifying charities and also to one winner from each of my weeklyish newsletters.
I am usually all for selling stuff as cheap as possible, but I would like to continue to improve my ebook, and the time I spend reading and compiling data is a large portion of my life. There is a ton of value in that.
By leaving a low price on my ebook it makes some people assume it has a low value, which is absolutely not true. I work a ton to keep that ebook up to date and even go to many of the conferences that sometimes cost thousands of dollars to attend.
I still could improve the grammer in it some and I want to work to make it better and better. I want to keep learning and hopefully be able to pass on better and better knowledge. I could try to continue to sell it for $40 forever, but I do not think the sales will dip that much if I charge more, and if I charge more I will be able to invest more into it.
I also will still give away a free copy of my ebook to qualifying charities and am also giving away a free copy of my ebook in each of my free weeklyish newsletters from now on.