Google is everywhere...now there is one more reason to get in a wreck while driving with a cell phone. Google launches Google SMS
Google Word Clustering & More
Andy Beal with the scoop
Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...
I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.
Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.
The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).
What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.
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