Google IPO - Bid on Google Shares

Jul 31st

Google share price to go for $108 to $135. Brin and Page each plan to sell enough stock to likely have over $100,000,000 in cash each.

Google has set up their IPO page where you can acquire a bidder ID number.

https://www.ipo.google.com/

Ask Jeeves also just signed on with Google through 2007.

How do Google AdWords Appear on the Top Spot?

Jul 20th

Many people are perplexed at how to get ads to list in the top spot of Google AdWords. So the question was asked:

Q: what are the conditions that cause AdWords to appear above the regular search results instead of off to the side?

A:I've just stopped by here for a few minutes between other tasks, but I'll give you some headlines. Ads which go to the (one or two) tops spots must:

* be reviewed and approved, and
* meet an additional performance bar that focuses on relevancy - rather than what you're paying

A few nuances:

Ads on the right are positioned by virtue of two factors, measured equally. These factors are Maximum CPC and CTR. Max CPC x CTR = your rank number. And it is your rank number as compared to your competitors rank numbers that determines position.

Ads going to the top, however, weigh CTR (which is a measure of the relevance of your ads to users) more heavily than CPC. And rather than Maximum CPC, it is the actual CPC that matters.

source: SEW Forums

Google AdWords Guidelines

Jun 5th

Some Automated Bots are off the mark. When I linked into my page about Traffic Power & Cold Call SEO Google decided to reject the ad because I did not state my affiliate status? Clearly this was the action of an automated bot or a person who did not look at the page...I know that sometimes they do review pages because one time on my other site they sent me an email about a page for speaking of the AdSense ads which "were off to the side." Clearly though this is not an affiliate ad...

Campaign: 'Campaign #16,' Ad Group: 'Traffic Power'
----------------------------------------------

AD TEXT:

Cold Call SEO is Bad
Were you recently cold called by
someone selling SEO services?
SEObook.com/cold-call-seo-facts

Action taken: Suspended - Pending Revision
Issue(s): Identify Affiliate Status

Google AdWords Lauches Keyword Based Banner Ads

Google launches keyword based contextual based banner advertising.

Effect on Other Companies:

  • If Google can get many of their AdSense publishers to sign up for this then they will have access to one of the largest, most targeted contextual based banner programs on the web.

  • Interactive media agencies and webmasters may be able to do nearly all of their advertising at Google. Exceptions:
    • Overture still will be used by many due to it's large distribution network.

    • Link buyers will obviously not be able to buy links through Google...
  • Google can no longer in any way shape or form claim to be "just a technology company." This move cements their position as a large media company.
  • DoubleClick's stock is down 1% on the day (last I checked...this move by Google has to make their CEO cringe!).

Google AdWords Images:
Google Images AdWords FAQ's Here.
Google AdSense: What's New

Google AdWords Sizes: You may choose from four standard ad sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). Sizes may be adjusted slightly to display the "Ads by Google" tagline.

Example Google Ads

Placing Image Ads on Google:
"At this time, we won't show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads. Because Google image ads are targeted specifically to a page's content, advertisers showing ads on these sites would realize the greatest benefit. (Please note that a content site publisher must opt in to the image ads program before your image ads may appear on his or her site.)"

How Does Google Know When to Display Image Ads?
If your image ad is more relevant, it will appear. If not, your text ad may appear in its place. This targeting model ensures you're reaching your prospects with the most effective ads.

Will Google Put Image Ads on My Site?
Google AdSense publishers can chose to opt in to graphic ads. Graphic ads will not automatically appear on AdSense publishers websites. You can choose to run image ads by simply selecting the image ads checkbox from the Ad Preference page of your AdSense account. Or, set your preference at a page level by selecting the type of ads you'd like to show when generating your ad code.

Google Sandbox Effect (Google Hilltop & Buying / Renting Links)

May 6th

Google has made a change to it's algorithm which is making it much harder (or more expensive) to outright manipulate it's search results. I believe the discussion started by SEO Guy over at SEO Chat. From there he posted it on the Search Engine Roundtable weblog. The idea has since been talked about at most of the major SEO forums.

Garret French of WebProWorld wrote a synopsis article quoting some of the more common theories.

John Scott had a talk with a fellow who used to work with Krishna Bharat (Google engineer who worked on Hilltop) at another company (not Google).

"The probation does not apply to new sites. It applies to links. When the algorithm was deployed certain older links were grandfathered in. After that, links will be (are being) given partial credit, and be essentially on "probation".

It applies to links, not sites. And the age of the link is not the only factor. The IP range of the links and other considerations are made, and the person who I discussed this with said that Krishna Bharat is at Google primary to develop and implement this new algorithm. It is supposed to radically change the way links are evaluated...

Disclaimer: This is my opinion and that's all it is."

This will allow new sites to still quickly gain PageRank as displayed, but ranking for competitive terms via quick link purchase is becoming exponentially more expensive.

Google Search w PR (PageRank) Displayed

May 6th

Cool new Google search result scrapper. It may soon get banned, but if it does not then it will be an awesome tool for SEO.

Proogle shows search PageRank with search results. This can quickly give you an idea of how competitive a search term phrase may be. In addition you can add a couple features to your search to make it super useful for SEO.

Instead of looking at a search phrase you can see who is linking to a site (using link:www.blawhateversite.com). In addition you can also add &num=100 at the end of the address bar to view 100 results per page.

here is an example search on SEO Inc.'s backlinks

Proogle will allow you to quickly find your competitors most valuable backlinks. It is not quite as powerful as OptiLink, but pretty damn darn cool for free!!!

May 20, 2004 Update: Proogle was rebranded to Prog.

Google AdWords Coupons - UK 50 Pound Coupon Vouchers

Apr 21st

If you are from the UK and are debating giving Google AdWords a try then you probably should. Currently Google is giving away free 50 pound AdWords coupon vouchers at services.google.com/marketing/links/uk_adwordsfifty/ to new UK Google AdWords customers.

Update: the above link has expired, but you can get a free $75 AdWords coupon here (or here or here or here) ... many options linked, as some of their coupon offers expire over time & we update this page periodically. The Google Partners Program also offers coupons to consultants managing AdWords accounts.

Bing also has a number of great coupons available.

Bing Ads: get a free $50 Bing coupon today.

Google Changes AdWords Trademark Policy

Google has recently changed it's trademark policy to allow people to bid on trademark phrases of companies within the US and Canada. Inside the US and Canada they will not allow trademark terms to appear in the ad copy. Outside those areas the will check ad text and keyword.

There has not yet been any clear statement in what the valid trademark laws are on the internet. With the advent of <iframe>'s and paid ads triggered by keywords the waters are sure to be muddy for an exceptionally long time...perhaps indefinitely.

Trademark owners should still be able to protect their trademarks via the autmated price system of Google. Trademark terms showing up in ads will warrent greater clickthrough rates since their terms will appear bolded. This will cause the prices to be reduced as these clickthrough rates are factored into click price. Your competitors will be required to spend much more to have their ad compete. Google AdWords Trademark Complaint Procedure – Trademark rights in US and Canada

When we receive a complaint from a trademark owner, we will only investigate whether the advertisements at issue are using the trademarked term in ad text . If they are, we will require the advertiser to remove the trademarked term from the text of the ad and prevent the advertiser from using the trademarked term in ad text in the future. Please note that we will not disable keywords associated with trademark usage. In addition, please note that any such investigation will only affect ads served on or by Google.

Google AdWords Trademark Complaint Procedure – Trademark rights outside US and Canada

When we receive a complaint from a trademark owner, our review is limited to ensuring that the advertisements at issue are not using the trademarked term in the ad text or as a keyword trigger. If they are, we will require the advertiser to remove the trademarked term from the ad text or keyword list and will prevent the advertiser from using the trademarked term in the future. Please note that any such investigation will only affect ads served on or by Google.

Source: Google Trademark Complain Procedure

Google's Competitive Advantages

Apr 6th

Recently I was over at Topix.net and glanced at their blog and found a great post about Google by their founder Rich Skrenta which highlights Google's competitive advantages.

...the story is about seemingly incremental features that are actually massively expensive for others to match, and the platform that Google is building which makes it cheaper and easier for them to develop and run web-scale applications than anyone else...While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.

I also just finished reading Emergence by Steven Berlin Johnson where he reviews some emergent software and social networks such as Slashdot.

While at Slashdot I noticed they too were eating up Rich's post, as the blog community at large is (last I checked MIT's Blogdex it was the most rapidly spreading idea on the web).

After reading Emergence it became more apparent how smart the Topix news idea is. After reading his post it became even more apparent how smart Rich is. I am just wondering how they will be able to take news market share from the big search monsters. Obviously doing news way better works, but even Rich's own post state how amazingling cheap CPU cycles are at Google. How will Topix overcome Google's competitive advantages?

Google PageRank vs Yahoo! Webrank

This entry was inspired by a recent article from Danny Sullivan.

Lots O good Google PageRank info below. Still not much out on Yahoo Webrank though... What is Google PageRank?
Google PageRank is a mathematical approximation that a random web surfer would cross any given page prior to starting to surf over again. It is a measure of link popularity on a 1 - 10 logarithmic scale. One powerful link from a strong site is worth way more than many links from small sites.

How do I check PageRank?

How do I check my Competitors PageRank?

  • The same way you would check your own. OR

  • There are automated tools which process portions of the web to help you find link partners quicker. Here are two interesting tools:
    • SEO Guy has a tool which allows you to set PageRank levels and perform a search for any given term. It will return a list of top ranking websites which have a PageRank equal to or greater than the # you requested.

    • For deeper link analysis, OptiLink link analysis software - orders the backlinks of your competitors in order of PageRank so you can Quickly view his most important backlinks (in the eyes of Google).

More on PageRank
PageRank is only one aspect of website promotion. It does play a huge role in the current Google ranking system, but there are many other factors. Generally some sites could really do well by making sure their site is well integrated into their local community and then buying a link or two to suppliment their rankings.

The web does self organize into micro communities and PageRank does not take that into account as well as search engines such as Teoma do (see also: Teoma review).

Buying PageRank
It is probably worth it for many sites to buy 1 or 2 PR7 or so links. I have been able to locate them for under $100 a month and sometimes cheaper than $50...a few times even free. I have seen run of the site PR7 links around $200 per month.

There are many many reseller networks of people selling PageRank. You want to make sure you are as close to the source as possible when buying links. IE: you may want to buy off a website, a link broker, or link brokers friend, but you start to run into heavy inflation when you buy links off a link broker from a different link broker from a link broker...

The prices of the links are spread extremely wide. There are many important factors such as

  • How well the webmaster knows what their links are worth.

  • The PageRank of the page.
  • The number of links on the page.
  • How well that page fits the theme of your site.
  • The direct traffic that link will bring.
  • The length of the contract.
  • Sometimes you can get discounts for quantity buys.

On my other site I have listed more PageRank resources and more in depth Google PageRank coverage.

Yahoo! Webrank
As you can see there is a ton of info out there on PageRank. Since Yahoo! Webrank is new and expiremental there is no solid data out there on it.

They are currently testing Yahoo! Webrank in a beta test which is closed. In Danny Sullivan's article he pointed me to a backdoor link he found in Webmaster World which will allow you to download the toolbar that will show the Yahoo! Webrank. In addition Digital Point has a Yahoo! Webrank tool which sometimes provides sporadic or random results. Its inaccuracies may actually be due to the fact that Yahoo! Webrank is still in a beta test.

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