Google Search Suggestion Tool, Spamming Google: a how to ;)

Spamming Google 101:
DaveN has created a new SEO blog. The early posts already have a few blog spam and page hijacking tips, and DaveN has comments open for all.

Google's Search Suggestion Tool:
Earlier Google released a search term suggestion tool which has already been reverse engineered.

Some people have discovered suggestion data via links like
http://www.google.com/complete/search?hl=en&js=true&qu=google
which DaveN stated should be used as a proxy.

JasonD offered many helpful reverse engineering tips to asstute webmasters throughout the ThreadWatch comments.

A couple more tools which have came out from the Threadwatch thread...

Slashdot has a good long thread about Google Suggest as well.

Problems with the Google Search Suggest Tool:
If this tool ever made default it would help users search with longer queries (and thus more targeted searches), but it would artifically condense traffic patterns...thus making top keywords more expensive and static on both the free and advertising side of Google. The drop in ad supply would cause prices to shot up and encourage lots of click fraud. The other obvious problem with the Google search suggestion tool is that it suggests Eric Rice is a child molester, which is obviously uncool for Eric...

Amazing Posts 101:
NFFC asks what is the Best put down line in a forum setting....

My personal favorite is "I don't think there are any medications for being "honesty impaired", but that's something hes going to have to own up to."

Google Financial Stats, Mobile Search, RSS Advertising

Google Finance:
John Battelle has lots of yummy stats about Google's finances...

  • nearly 17% of visitors click on ads.

  • Google makes an average of 54 cents a click.
  • Google makes on average nearly a dime from the average US search

Though Danny Sullivan makes a guest appearance in the comments to say the figures may be off (if they did not take in account for contextual ads).

Rob Frankel:
My favorite branding guru has a great rant blog. His view of Paxil and Prozac for children...

Trellian Seasonal Keyword Research:
Out of touch with the season?

Malcolm Gladwell:
One of my favorite authors gives a speech (about a month old, but his stuff is always good)

Contextual Ads:
Chitika is a new contextual ad network (their parent company has also been powering eBay's keyword driven banners)...rumor has it they might be writing some quality PR stuff too.

Laptops & Porn:
always a bad idea...

Mobile Search:
How it will change everything...or will it? I think there is a ton more to the world than just registering a name. Sure people will easily be able to link up regular publications and products to web locations, but the reason Amazon is successful is not just its product offering or customer service, but the rich feedback past consumers have left in their system. I think our social interactions and the trails we leave on the web are worth a ton more than this article seems to believe.

Mobile People Search:
US to use electronic passports.

Eventual RSS Doom:
Will its popularity destroy it?
Should People Run RSS Ads?

I think the links and attention you get from RSS subscribers will have more longterm value than their cost. If hosting costs are killing you go with Blogger or find a host who wants some cheap marketing (a hosted by link on your site).

Its not uncommon for businesses to have loss liters. If many of your readers / RSS subscribers also provide you tons of links then maybe you should look at the bandwidth as an advertising expense.

Those Random Late Night Purchases:
Internet Accelerator may help you download pages rack up credit card bills quicker.

Overture & MSN Extend Partnership, Google Scholar Search, SEO Secrets

The Ruling Class:
NFFC is the David Beckham of SEO?

Auctions Expert...
knows how to make bank from click fraud, says Google.

While We are Selling...
google founders selling stock

Give it away, give it away, give it away now
Perfect 10 is in a sea of distress,
unimpressed by Googles information access.
porn is free
porn for me
say hell yes :)

Google Scholar:
New Google Scholar Search. Andrew Goodman has an interesting post about Google Scholar.

Toolbar
for your site. free and customizable.

Deskbar:
Google Deskbar API

The Best SEO Secrets:
are kept secret...says Nick W

MSN + Overture:
Partner up for another year.

Link Building Info:
Andy Hagans has a new site offering link building tips.

Scoop:
A while ago a sketchy self proclaimed "white hat page generator" (www.metawebs.com) hit the market. I do not know a ton of programming, but Dan Thies, one of my well respected SEO friends sent me an email stating:

It took me about 15 minutes to write a Google API app with PHP to fish these out of the SERPs, using a very small list of seed terms (<20 words). I stopped it after a while, but it's like shooting fish in a barrel to find these "unfootprintable" pages. It will get even easier as these sites get indexed, because it increases the odds of a "hit" when searching for them.

Google Advertising Professional Program

Nov 10th

Google Advertising Professional
The Google Advertising Professional program was...

Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.

You have to comply with their rules, spend at least $1,000 in a 90 day period, and pass a test. The test costs $50 to take. Wonder how it helps you make more money for free when the test costs $50? ;) Google AdWords Learning Center
Google has a bunch of free tutorials and quizes which can help prepare you for their test.

Google AdWords Test
I just took the test and it was 104 multiple choice questions. I was given 1.5hrs to take the test and was required to get a minimum score of 75%. A few of the questions are a bit confusing but most of them are rather easy. If you know much about AdWords you should be able to take the test in under an hour.

After you pass the test and spend enough money on AdWords you can get your shiny Qualified Google Advertising Professional Logo

Google Advertising Professional FAQs
There is a large online Google Advertising Professionals Support FAQ section as well.

My Client Center
Allows you to link together up to 500 AdWords accounts and access them from a single login.

New AdWords Tools
I have not tried either of these out, and neither are officially endorsed by Google in any way, but a few newer bolt on AdWords tools are AdWord Accelerator and AdGooroo.

New Smarter Google AdWords Keyword Evaluation

Google is using predictive modeling to try to help serve up more of your ads.

New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.

How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.

If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.

If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.

More info on the Google AdWords Changes

New Google AdWords Features...

Oct 29th

Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.

Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.

Faster Reports
Reports of all sizes are now faster and more reliable than ever.

From the horses mouth

Froogle Upgrades...

From Froogle Newsletter Volume 4...

Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.

The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:

  • Leverage the product copy you’ve already written for your site
  • Generate specific, high-CTR ads with no additional work

  • Increase the number of queries on which your ads appear

The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.

If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.

Ad Automator if / when done correctly will be huge...

a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.

Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.

You can see both features when searching for 0130957011... or other good books by # :)

BellSouth to Sell Google AdWords

Oct 29th

BellSouth to Sell Google AdWords:
This is the first time someone outside of Google has been able to directly sell AdWords (to plumbers).

GoogleGuy World Tour:
Actually not a world tour, but he showed up at SEW forums.

Google: Not for Me:
Russell Baettie explains why he does not want to work at Google.

& Not for Online Publishers:
Online publishers rail against Google - yawn
(thanks to Gary)

New AdWords Classifications, MSN Desktop Search Coming Soon

Oct 24th

New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November

Google Toolbar is Evil?
DaveN and many other technically gifted aggressive SEOs do not like using the Google Toolbar.

Recent Google Lectures
Gary Price found a recent Google lecture and made a post linking to it and a few other recent lectures.

MSN Search / MSN Desktop Search
coming soon... Did anyone else notice MSN Search being advertised on AdSense? Here is a piece of one of the visuals I saw a few days back:
MSN Search image advertisement on AdSense.

Search Marketing UK Trade Organization...other stuff

Oct 22nd

SEMPO UK
no way Jose... Sick of the SEMPO antics, the brass of the UK SEO scene have made their own search marketing organization.
With the likes of Barry Lloyd, Ammon Johns, & Mike Grehan I am sure they will do well.

Spammer?
A White KnightTM is crowned

Yahoo!
buys Stata Labs who is the maker of Bloomba

GOOG
their stock is up a bit more on the day. Their market cap sits at 47.37B and Yahoo! is at 47.56B.

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