Jon Kleinberg, Title Attribute Test, Making Friends

Home Page of the Day:
Jon Kleinberg - he worked on lots of the underlying theory that created the hubs and authority ranking system which eventually led to Teoma.

He has all kinds of cool PDFs on his site such as Maximizing the Spread of Influence through a Social Network - cool stuff. If I were better at math and network theory stuff his home page would be a virtual candy store.

Interesting & Awaiting Results:
fathom is conducting a link title attribute test

Undersold ad space
Anna Kournikova on advertising...er, advertising on Anna Kournikova

Illigitimate ad space:
Bush Administration Invents 'News' and Pays Journalist

Hosed Ad Space:
Kraft WHITE American Cheese - AdWords ad targeting problems :(

Really, I am not a Slimeball Ads:
Ken Lay starts advertising on AdWords. Interesting what the other AdWords ads say about him too.

Meta "ingnore this part of the page" tag:
I can't really see it coming anytime soon, but some want to push the idea.

MSN Beta to ramp up testing:
MSN Beta to ramp up testing

Developing a Directory?
The Don'ts of Directory Development offers tips to help you get your directory off the ground.

ESearch Online E Search Online ApexSearch Apex Search (look out):
another SEO firm out of Vegas that is allegedly cold calling people.

I did not find any legitimate backlinks into the apexesearch site. The only one I found in Google was from a forum solicitation by a guy by the name of Sincity

Sincity would like to offer you...

In that forum post it states:

real results refferences provided in business since 1996 no cusomer complaints EVER!!!!

and yet its registration details state

Registered through: GoDaddy.com (http://www.godaddy.com)
Domain Name: APEXESEARCH.COM
Created on: 20-Apr-04

Domain Name: E-SEARCHONLINE.COM
Created on: 22-Dec-04

I did not see any meaningful company information on their company information page either http://www.apexesearch.com/info.htm. Some people are wondering if this firm has anything to do with Traffic Power. If any SEO calls you up out of the blue trying to tell you that you MUST buy something TODAY then odds are they are NOT worth buying from. Cold calls = crap. Traffic

How Not to Make Friends:
Promote your services in others forums while trashing their business model in your own forum.

How can a person wanting to set up an automated link network say that people should not be able to buy links by PageRank?

How Not to Make Friends...Part 2:
For a while the name of the SEO firm that wanted RustyBrick to link to them was posted in this rant thread.

One time some guy with a big mouth emailed me about how great his firm was and felt that for that reason he felt he deserved a link from my site. I also had a hunch that when another well known firm told me to add them to my SEO forums page that they were spamming me. Not too long ago I got an email from an express link building firm which used "stuff" as the the email title. I wonder how many people use these same shoddy techniques to "promote" (or otherwise destroy the brand of) their clients sites?

Google AdWords Affiliate Ad Policy Change

Google sent out an email stating that they will now only display 1 advertisement per URL per keyword. Additionally people no longer need to signify their ads are affiliate ads since there is only one ad per URL.

They multiply CTR * max bid to determine the effective ad rank, and the top ad rank for any URL will be the ad that is displayed.

Lots of dynamic keyword insertion noise (such as eBay affiliates) have been ruining the relevancy of their ads so this one step they are taking to try to keep them relevant.

This change will have no effect of white label affiliate sites since they are on their own separate URLs. Some people will probably also find ways to bounce their affiliate ads to get around this change.

The email they sent out is in the extended entry. Google AdWords™ Announcement:
Affiliate Policy Change Google

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.

What is changing:

With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).

For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.

How this will affect you:

If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads' performance and optimize your ads as needed to ensure they're bringing you the best results. Please visit our Optimization Tips page for more information.

By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We'll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

Disclaimer: As a business Google must make decisions regarding the advertising we accept. As stated in our Terms and Conditions, we reserve the right to exercise editorial discretion when reviewing AdWords ads created within the program. This only concerns our advertising and in no way affects the search results we deliver. Google offers broad access to content across the web without censoring results.

Contact us: If you have any questions, please contact your Google representative or email us at https://adwords.google.com/support/bin/request.py.

Email preferences: You have received this mandatory email service announcement to update you about important new AdWords features.

-------------

>Google offers broad access to content across the web without censoring results.

Does anyone buy that Google is not forced to censor some stuff? I don't...

Google on 60 Minutes, Patrick Gavin Interview, & Interesting Links

60 Minutes:
Google on 60 Minutes

Search Google Ads:
Widget Ads - you can search Google for ads only.

What is Google Smoking?
Bongs in the search results - I randomly searched for Chong at Google. On my good old handy dandy FireFox some Google searches are showing images.

Why would a company so textually driven want to place those images prominently above search results? They are probably going to be easy to spam, increase page load time, and IMHO detract from Google a huge amount. I suppose they know a bit more than me about that sort of stuff, but so far I do not like it.

Search Marketing Association:
North American brother of the EU and UK to launch

Renting Links:
I met Patrick Gavin of Text Link Ads in Las Vegas and have been working a bit with him. I recently interviewed Patrick about link buying, how he got into the web, and where he would start if he started on the web today.

Blog Happenings:
Six Apart is the company that created the blogging software that runs this site. They are going to purchase LiveJournal, which will drastically expand their userbase, though most LiveJournal customers are not paying customers. A ton of consolidation in this space will likely occur throughout the year between some of the platforms, tracking, and search sites. (found on ThreadWatch)

The Future of Journalism:
Dan Gillmore starts his blog.

Free Answer Engine:
GuruNet becomes Answers.com and drops subscription fee.

PPC Keyword Research Software:
TheDowser is a new (to me at least) keyword research tool which combines some of the features from the Overture search term suggestion tool and the Google Keyword Sandbox tool (as well as having some other features). I did not use it a ton, but downloaded the trial and played with it a bit. If you run a bunch of PPC campaigns it only needs to help you save a little time or find a few new keywords to pay for itself.

Interesting:

Google PageRank Update, Please Help...

I was in and out around the end of the year and just finally got back home in a somewhat stable state today. It looks as though Google has finally updated toolbar PageRank again, and I have been reading bits about the horrible tsunami.

To try my best to help out, for the month of January I am going to send all my SEO Book sales income to help out with relief from the storm. I think Paypal eats about $2 out of each order, but other than that the remainder will go to help out Sarvodaya.

If you want to help out you can donate directly to any of the tsunami relief funds.

Google Theming, Gigablast Custom Topic Search, Death of SEO?

My Way or the Highway...
Dave Hawley (who is on my ignore list) recently created a thread to prove that signature links do not count. Given limited sets of data and a desired goal one can, after all, prove just about anything.

DaveN cites the thread stating that he thinks all links will help some, but that he is seeing more theming at play in Google today.

Questionable:
When you know people manipulate information systems and you need to research you should become a Skeptical Business Searcher

New Library:
Internet Archive's Text Archive project will challenge the recently launched Google library.

Search a Bunch of Sites:
GigaBlast allows you to create a custom topic search engine which searches up to two hundred of your favorite domains.

Taking Bets:
Sebastian reviews 2004, and bets that SEO firms will drop like flies in 2005. I have grown to know a good number of SEOs over the past year or so (and chat with many daily). Many come from bright business backgrounds, but it also seems to me that many of us also had exceptionally low points in our lives and looked to the web for something to do when other things did not make sense (I am definentally part of that second group).

I would not bet against the resiliency of internet marketers, especially with how fast and cheaply the web provides feedback. No matter how much search advances people will still make money off SEO services. Some SEOs will always be able to manipulate most any search results, while others will move on to other business roles.

I think niche SEO services (knowing everything about an industry or link building or directory registration or keyword research), more sophisticated SEO services (those who can instantly rank anything or know how to get around any technical problem), and more personalized SEO services (working exceptionally closely with just a few clients) will spread.

General broad SEO services for some random set fee to tons of clients will be a business model that provides less and less value as time passes and search advances.

More clients means more data, but understanding social networks and finding the key things that various web based businesses need to do to succeed longterm is not something that can scale out to work well with thousands and thousands of clients. Most base level salary workers can not do the deep analytical stuff and there is only so much that you can automate or mass produce before it loses value.

Some of the best SEOs work for a limited number of clients and share profit with companies that they help make successful. In the long run it is much more valuable to forge a few strong relationships than to spread too thin. From my experiences usually those who demand the cheapest rates also are the most likely to be bad customers in many many many other areas.

If customer SEO fees and service structure are not customly designed around what their sites need then they are:

  • paying for a package they may or may not need; &

  • probably are not getting the individual attention their business needs to succeed longterm.

Even selling things like directory registration or consulting I have fees listed on my website, but in my mind the numbers are arbitrary guidelines to qualify prospects...really nothing more. In my opinion no legit service price can be given for full quality SEO services without first extensively chatting and feeling each other out.

SEO in and of itself will not go away anytime soon, though many of the people doing it may create interesting new business models and ideas or have job positions that go by some other official name.

Then again I could be wrong ;-)

Do you think SEO is going away anytime soon? How will it evolve? Will customers learn to pay in jars of peanut butter?

Content SEO:
When I moved my other site the DNS propigated through amazingly fast (before I even had the site up - oops). My site was not up when Google crawled it and it still ranked at #6 for search engine marketing. Also here is the cache copy of the page. For competitive terms the actual page copy does not usually matter that much IMHO.

Google Beats Geico in Court, Google Spam Filters, MSN Desktop, Google Library

Google vs Geico:
Huge news for many marketers, Google won.

U.S. District Judge Leonie Brinkema ruled that there was not enough evidence of trademark violation to bar Google from displaying rival insurers when computer users search the word "GEICO."

Search Engine Filiters:
Three was a good thread on SEW forums about search engine filters. A couple people defaced the original thread with useless garbage, but ThreadWatch's coverage is a great read.

Search Engine Strategies:
I was going to attend, but decided not to at the last minute...anyhow, if you want coverage RustyBrick is posting about many of the sessions here...he may not be blogging the event though ;)

Funny:
GoogleGuy reviews a non-profit site: (really funny)

I'd recommend that he remove all links to these aggressive sites, and then send an email to us requesting reinclusion.

(found on ThreadWatch)

Google Suggest:
DaveN has opened up his scraper for public use.

MSN Desktop Search:
launched, & integrated into the MSN toolbar.

Search Stats:
ClickZ writes about a recent ComScore search survey

Of those consumers who converted on a trademark keyword, 91 percent did so after starting with a different term type. A full 80 percent started with a generic search term. Trademark searches, meanwhile, accounted for 20 percent of all online searches.

As for conversions, an estimated 92 percent of all computing and consumer electronics purchases occur offline. Meanwhile, 7 percent of conversions occur in the form of latent conversions. Only 1 percent of conversions occur in the same session online.

Google Library:
Google to digitize lots and lots of books...

Late to the Party:
Ask Jeeves desktop search

Brits Behind the Curve on Spam?
Nearly a quarter of all online UK consumers (23%) have purchased some form of goods or services from a spam email, according to new research. I wonder if thats why many of the UK SEOs are so good at what they do ;)

Google Redirects Google UK, Google Gets Sued for Google Scholar

Dec 13th

Google UK:
Google.com was 302 redirecting to Google.co.uk for some people in the UK. You can override the cookie by using the no cookie redirect link: http://www.google.com/ncr (found on DaveN's SEO Spam Blog)

May the Smartest Search Win:
Google Sued Over Scholar... Have you sued Google for something or another yet? If not, why? ;)

For the Egotist in the Room:
PubSub link rank...kinda like Alexa + PageRank for blogs...it measures blog citation and the lower your number the better. My PubSub is brutally high, please link to me to help make the world a better place <-- desperate plea for help :)

NickW:
has a baby (actually it was his wife who had the baby) congrats Nick :)

Directory Owners Friend:
I will be doing lots of site submissions to lots of directories pretty soon. If you have a decent directory which:

  • gets indexed by major search engines

  • and has enough link popularity to get well indexed;
  • has some quality standards;
  • and provides static links...

make sure you are listed in my Directory Archives site...if you are not please submit :)

Also if you want to offer submission deals for lots of submissions I am all for that and would probably be more inclined to submit...

New Free SEO Tool, Spam Wars, New Google Media Search Patent

Dec 12th

New Free SEO Tool:
Jim at WeBuildPages created a tool which shows the unique linking inboud domains. Currently I think the tool thinks a.com and a.com/ are two different sites, but I am sure Jim will have that fixed real quick-like...

The new link tool goes by the vapid name of WeBuildPages Tool #9. Hopefully Jim can get a bit more creative when he names any future tools he makes ;) ... I think #9 is a cool tool which will help at least a few webmasters save a good bit of time.

The Spam Wars
Chongq and the Spam Vampires (found on ThreadWatch)

What do Users Want in a Directory?:
this thread asks...

Sleezy Site Title of the Day:
"Make Your Millions with Vioxx"... that site offended many lawyers who were appearing in AdSense ads on it...they complained and, Google pulled the ads.

MSN Messenger:
It appears Chris Pirillo is none too impressed.

Google Patent for Searching Media:
Google could find a way to profit from Google news (and other media)... (found from MarketingVox)

Wikipedia:
Why Tim Bray thinks it competes well with encyclopedias.

Something Big is Coming?
Andy Beal says there is a big announcement tomorrow. MSN is sponsoring the Chicago SES which starts tomorrow. MSN also says they have a teleconference tomorrow (which starts at 10 a.m. PST)...wonder if thats all related or what the deal is...will know soon.

Tricks of the Trade:
Tips on how pros do their jobs just a little better. (found from Stephen Spencer's Scatterings)

Google Search Suggestion Tool, Spamming Google: a how to ;)

Spamming Google 101:
DaveN has created a new SEO blog. The early posts already have a few blog spam and page hijacking tips, and DaveN has comments open for all.

Google's Search Suggestion Tool:
Earlier Google released a search term suggestion tool which has already been reverse engineered.

Some people have discovered suggestion data via links like
http://www.google.com/complete/search?hl=en&js=true&qu=google
which DaveN stated should be used as a proxy.

JasonD offered many helpful reverse engineering tips to asstute webmasters throughout the ThreadWatch comments.

A couple more tools which have came out from the Threadwatch thread...

Slashdot has a good long thread about Google Suggest as well.

Problems with the Google Search Suggest Tool:
If this tool ever made default it would help users search with longer queries (and thus more targeted searches), but it would artifically condense traffic patterns...thus making top keywords more expensive and static on both the free and advertising side of Google. The drop in ad supply would cause prices to shot up and encourage lots of click fraud. The other obvious problem with the Google search suggestion tool is that it suggests Eric Rice is a child molester, which is obviously uncool for Eric...

Amazing Posts 101:
NFFC asks what is the Best put down line in a forum setting....

My personal favorite is "I don't think there are any medications for being "honesty impaired", but that's something hes going to have to own up to."

Google Financial Stats, Mobile Search, RSS Advertising

Google Finance:
John Battelle has lots of yummy stats about Google's finances...

  • nearly 17% of visitors click on ads.

  • Google makes an average of 54 cents a click.
  • Google makes on average nearly a dime from the average US search

Though Danny Sullivan makes a guest appearance in the comments to say the figures may be off (if they did not take in account for contextual ads).

Rob Frankel:
My favorite branding guru has a great rant blog. His view of Paxil and Prozac for children...

Trellian Seasonal Keyword Research:
Out of touch with the season?

Malcolm Gladwell:
One of my favorite authors gives a speech (about a month old, but his stuff is always good)

Contextual Ads:
Chitika is a new contextual ad network (their parent company has also been powering eBay's keyword driven banners)...rumor has it they might be writing some quality PR stuff too.

Laptops & Porn:
always a bad idea...

Mobile Search:
How it will change everything...or will it? I think there is a ton more to the world than just registering a name. Sure people will easily be able to link up regular publications and products to web locations, but the reason Amazon is successful is not just its product offering or customer service, but the rich feedback past consumers have left in their system. I think our social interactions and the trails we leave on the web are worth a ton more than this article seems to believe.

Mobile People Search:
US to use electronic passports.

Eventual RSS Doom:
Will its popularity destroy it?
Should People Run RSS Ads?

I think the links and attention you get from RSS subscribers will have more longterm value than their cost. If hosting costs are killing you go with Blogger or find a host who wants some cheap marketing (a hosted by link on your site).

Its not uncommon for businesses to have loss liters. If many of your readers / RSS subscribers also provide you tons of links then maybe you should look at the bandwidth as an advertising expense.

Those Random Late Night Purchases:
Internet Accelerator may help you download pages rack up credit card bills quicker.

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