AdSense and AdWords shakeup:

• Dear AdWords, Whatever you did yesterday... thread about increased traffic quantity and improved ROI

• Very bad two days AdSense earning thread. some people complain and others say their earnings are better than ever.
• Botnets strangle Google Adwords campaigns

found on ThreadWatch

SearchGuild birthday awards:
fun stuff

I was nominated but was beat out by Orion. a real shame that I do not know more about fractal spam and semantic co-occurance...

Free Link Renting Guide:
Patrick Gavin offers free link renting tips (PDF link)

Complacency:
Tim Converse (from Yahoo!) calls out Marissa Mayer (from Google). I am sure there are lots of fun dialogs between the various engines employees.

Ask Jeeves:
creates their obligitory blog.

Google has launched an affiliate program.

1. One of your visitors clicks on the graphic or link and is taken to a Google sign-up page.

2. That person signs up for an AdWords account or applies to become an AdSense publisher.
3. Advertisers qualify as completed referrals after they spend $20 with AdWords. Publishers qualify after they earn $75 in AdSense revenue.
4. Every month, Google calculates the number of completed referrals you have directed to Google.
5. Once you accrue $100 (five completed referrals) or more, you will receive a check. Google only issues checks once a month (for details, see the FAQ).

I already applied, but am uncertain as to how long it will take to be accepted. In 8 days I may also get to be a Google Advertising Professional.

Their stock is well over $200 and I got 50 free Gmail invites if anyone wants one just shoot me an email.

Google karma continues to brew... ;)

Google have launched their Google AdWords API. From their introduction page:

Google's free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns.

Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:

• Generating automatic keyword, ad text, URL, and custom reports

• Integrating AdWords data with databases, such as inventory systems
• Developing additional tools and applications to help you manage accounts

It works in many language and its quota limits will be based on the size and spend of your account. You need a My Client Center account to sign up. Here is some of their support questions.

coverage at

• WebmasterWorld

• Search Engine Watch Forums
• Search Engine Watch Blog
• ThreadWatch
  
• Search Engine Lowdown

Google Tracking Cross Platforms:
Google offers up a free cross platform tracking system. You can track banner impressions, email campaigns, and other pay per click search accounts all from inside the Google AdWords system. Why do that?

• by being first to market with a free tool they lock in mind share and build a user base

• they get the valuable market data of knowing how their system competes with other ad systems...thus allowing them to further learn from other systems and make systems such as smart pricing as smart as they can be.
• it further positions their product line as the default starting point for online marketing.
• saves their advertisers money so they have more money to spend.
• also build good karma points with many new marketers

Google understands that they more information they have the more they are worth, and that it does not hurt them to be branded as the one stop shop for targeted advertisements. You got to hand it to Google for making freely available something which others charge for. I have not yet tried it, but soon may :) link with more information requires login

Anil Dash: Voice of the Bloggers:
He rants about the Link Condom site going into the typical SEOs are scumbags speech, but Danny Sullivan drops in for a guest visit and sets him straight.

Go Danny!!!

Google AdSense:
Some are questioning if & for how long it will make sense. Others are noticing some problems too.

For those Making MANY Sites:
Designing a Low Maintenance Website

Comment Spam:
Google to try to kill comment spam? ... of course even if they do people will still comment spam on the off chance that people do not impliment this.

Google Fiber Optic Network?
Google wants 'dark fiber'

Yahoo! Partners up with Verizon:
Yahoo, Verizon ink Web tie-in

Name a Book:
John Battelle is looking for a subtitle for his book.