Adding Links to Other Sites is Scuzzy

Mar 7th

$100 Google AdWords Coupons

Mar 3rd

Update: The AdWords coupons are all gone, but I still got some coupon codes for Microsoft adCenter / Bing Ads.

When I first started going to SES conferences Google gave out $300 vouchers, but some vulchers would loot them.

Google has since

  • lowered the coupon amount to $100
  • stated that the coupons are only good for new accounts
  • watched the coupons more closely

I still like trying to grab the coupons for the game of it. Its the same reason people who already read my ebook try to win the free ones I give away in my newsletters.

A friend of mine tried grabbing a few and got caught. He went back later when that girl had her back turned and another girl caught him and remembered him as being the same guy. I went back 4 times and never got caught or questioned.

If you are new to AdWords and would like to give it a try be one of the first two people to email me with "Free $100" as the subject line. I will also give away some coupons in my next newsletter.

Here are some more current AdWords coupons for $75 to $100 in free ad clicks. You can get a free $75 AdWords coupon here (or here or here or here) ... many options linked, as some of their coupon offers expire over time & we update this page periodically. The Google Partners Program also offers coupons to consultants managing AdWords accounts.

Why Isn't My Site Ranking In Google?

Feb 25th

A question many people are asking themselves this month.

I tried to write an article explaining why many sites, including this one, no longer rank for their official site name.

Generally recurring themes which have been seen are a combination of the following:

  • Many sitewide inbound links.

  • Lack of anchor text variation.
  • Low deep link ratio.

Some of the sites that were hit may have deserved to be filtered out, but some of them that were hit just don't make sense.

Should a site be penalized because most people link to it using it's official site name? The current algorithm says yes.

Some people are wondering whether Google has lost its focus.

Google AdWords Interface, WebmasterWorld World of Search Conference, Google Launches Movie Search

Feb 25th

Free $50 Google AdWords Coupons

Feb 21st

Have not tested it out myself yet, but a buddy found a link for a free $50 AdWords credit for new Google AdWords accounts at adwords.google.com/select/main?cmd=Login&sourceid=Yh91503. Here are some more recent AdWords coupons

You can get a free $75 AdWords coupon here (or here or here or here) ... many options linked, as some of their coupon offers expire over time & we update this page periodically. The Google Partners Program also offers coupons to consultants managing AdWords accounts.

Update: in addition to this AdWords coupon we recently came across a coupon for Microsoft adCenter, which has since rebranded as Bing Ads.

Bing Ads: get a free $50 Bing coupon today.

Problems with Google Print, SMA UK to launch

Feb 20th

Google Print:
Recording history, 1 digitized Anglo-Saxon book at a time

SMA UK:
to launch soon

Funny Jon Stewart Clip:
on blogs

More Malcolm:
Malcolm Gladwell on IT Conversations again (about 20 minute audio clip).

Malcolm is also going to be at the South by Southwest festival, which is looking rather appealing. I am thinking of going and seeing if I can snag is autograph on my copy of The Tipping Point or Blink. Anyone ever went to South by Soutwest? What did you think of it?

New Google Toolbar, IE 7 Beta to Launch this Summer

Feb 16th

Google Toolbar:
Version 3.0 launched.

Version 3 of the software also lets people automatically check their spelling in Web forms; translate words in English into several languages; and add Web links to certain plain text. For example, an address could be enhanced with a hypertext link to its location on a map, with the click of a button on the toolbar.

Still no FireFox toolbar though...

AdSense:
picks up VNU as a partner.

IE 7:
to launch. Beta version available this summer. Look for search integration.

Dublin:
Yahoo! Creates Dublin HQ.

Day Trading 101:
Actually, I know nothing about day trading. For no reason at all Mamma.com went up 36% yesterday and looks like it is down 30% today. [added: there might have been a reason for part of the drop. oops]

Confirmation of a Significant Change at Google

Feb 12th

With the recent February update Google has also decided to open up a feedback channel. If you have comments about the update you can mail them to feb05feedback@googlegroups.com. I am still only a couple years into the web, but I don't think it is something Google has really done much of before, and Danny Sullivan stated that it is something new.

Yahoo! Firefox Toolbar, Google Investor Day, & Cold Calling

Yahoo! FireFox Toolbar:
released, reviewed by Danny Sullivan.

Wonder when Google will do the same, they are likely missing out on some amazingly valuable data by not having an official one.

Newsburst:
Cnet creates an online aggregator that will compete with Bloglines & Rojo

Brand Pyramid:
Good post about building products and services at various price points. Also, Rob Frankle on how CEOs screw up branding.

Google Investor Day:
was yesterday. slides and audio if your into that sort of stuff. some of the sides:

  • 60: their revenue was split nearly 50 / 50 between Google.com and their partner network.

  • 72: the top 20 markets have a 17.6% web penetration.
  • 73: shows 66% of revenue was domestic.

This guy thinks they will be worth a trillion dollars in 20 years.

In 20 years nobody will remember his prediction, but Battelle gave him a link yesterday and I gave him one today. Random arbitrary predictions are a good way to gain free links ;)

Atomz:
site search provider gets snarfed up by WebSideStory. More people should use the word snarf.

Google's Search Results are Crap?
Danny says people should not be so quick to discout the opinions of SEOs.

Hiring:
Ammon Johns is hiring.

Cold Calling:
is evil. Nick W has some tips on how to cold call. My personal goal when people cold call me is to ensure I drastically increase the likelihood they will have a bad day, and to hopefully lead to eventual attrition at their work place.

The Hypocrisy of Google

Feb 8th
posted in

Recently Google updated their index and relevancy algorithm with Update Allegra.

The update was believed to be related to latent semantic indexing.

Beings that my own rankings just dipped, it would be easy for me to take things overly personal and perhaps be a bit biased about the situation. Then again some of my other sites are now ranking way better than they were, and I also pointed out this problem before it ever had any significant effect on me.

In doing this update the search results are in many areas less than stellar. Understandable that shuffles will occur as they must to consistantly improve relevancy, but on more than one occasion Google has seemed to have lost focus on their official mission statement.

Google's mission is to organize the world's information and make it universally accessible and useful.

They tell you to design content for the user. Link to quality resources. Act if search engines are not even there. Generally this is good advice for many webmasters.

What they do not tell you is that they do not follow their own guidance.

Sure trying to rank for a term like "SEO" or other generic terms may be a bit unrealistic for many and only a few sites can rank well for such a term. I am not particularly saying that I believe I deserve to rank #1 in Google for "SEO" because it is a generic term and they owe me nothing.

On another front there are brand names that people work long and hard to build. Sure the search results are just informational pages about a topic, and maybe Google doesn't give a shit about my brand, and that is fine too.

Where the real problem exists though is that since I have worked so hard to build that brand it gets a ton of traffic and people expect to see my site there.

When people search for stuff like "seobook" and 10 out of 10 of the front page results reference me but I am not listed that provides a poor user experience for Google's users.

To try to prevent their results from being manipulated they have often thrown the baby out with the bathwater. But maybe in the hopes of achieving their longterm goals Google realizes they have to take short term hits.

What if Google is wrong in their desires though? What if their desire to fight off commercial manipulation is so great that they fail to accept commerce as part of the web, and too often show informational results when people want to shop? Would that eventually cause people to stop using Google? Would accepting markets for more of what they are without trying to bias them away from marketing and toward aged sites or information dense pages potentially create a more efficient market?

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