Quite literally, Google AdWords to Add Words.

Stefanie Olsen notes that Google is preparing a new tool that will automate keyword list generation. Google will spider web pages of large advertisers to determine relevant keywords for each page.

This tool will save large companies hundreds or thousands of hours of campaign maintenance.

I realize Google needs to automate portions of it's ad service to maximize revenues, but this tool will be a huge disappointment in my eyes.

Why I Think This AdWords Tool Will Suck

• Google already places broad match terms before exact match terms. This does not allow smarter, smaller, hard working advertisers as much benefit as Overture does for doing deep keyword research. I have one client who does exceptionally well with Overture, but finds Google AdWords prohibitively expensive for this reason.

• This new tool will allow fat, and lazy advertizers to automatically lock out competition throughout the AdWords system.
• The automation will likely have many errors which decrease ad relevancy.

I hope Google will continue to add other features such as the local advertising feature to help small businesses compete in such a competitive landscape.

Google has made a change to it's algorithm which is making it much harder (or more expensive) to outright manipulate it's search results. I believe the discussion started by SEO Guy over at SEO Chat. From there he posted it on the Search Engine Roundtable weblog. The idea has since been talked about at most of the major SEO forums.

Garret French of WebProWorld wrote a synopsis article quoting some of the more common theories.

John Scott had a talk with a fellow who used to work with Krishna Bharat (Google engineer who worked on Hilltop) at another company (not Google).

"The probation does not apply to new sites. It applies to links. When the algorithm was deployed certain older links were grandfathered in. After that, links will be (are being) given partial credit, and be essentially on "probation".

It applies to links, not sites. And the age of the link is not the only factor. The IP range of the links and other considerations are made, and the person who I discussed this with said that Krishna Bharat is at Google primary to develop and implement this new algorithm. It is supposed to radically change the way links are evaluated...

Disclaimer: This is my opinion and that's all it is."

This will allow new sites to still quickly gain PageRank as displayed, but ranking for competitive terms via quick link purchase is becoming exponentially more expensive.

Er...was gone for a while.

Google told Goldman Sacks to EAT DIRT (ha ha greedy suckers!!!) and filed for IPO (~$2.7 billion).

Google's IPO will cut out the fat by using an electronic auction sales model, while still allowing Google's founders to keep control of the company.

kudos Google :)

When I just tried logging into AdWords they had the following statement up. "AdWords will be offline for 45 hour(s) 0 minute(s) beginning immediately."

Even when the AdWords system was broke they fixed the error really fast. One wonders what kind of new stuff Google is planning to do with the AdWords system.

I logged into my AdWords account, set up a new campaign, and saw the ads on Google in less than 5 minutes. Since everything is working, what exactly do they mean by saying "AdWords will be offline for 45 hour(s) 0 minute(s) beginning immediately."

If they are not careful moves like these will start to erode advertisers confidence in the Google AdWords system. Weird to see problems like these occur right before they are to potentially announce something about stock...but then again, they were potentially making an announcement months ago...

side note: the Google AdSense login still works and has no crazy 45 hour statement.

If you are from the UK and are debating giving Google AdWords a try then you probably should. Currently Google is giving away free 50 pound AdWords coupon vouchers to new UK Google AdWords customers.

If you want to learn now the AdWords system works best then I highly recommend reading Andrew Goodman's Google AdWords report ($69).