Stefanie Olsen notes that Google is preparing a new tool that will automate keyword list generation. Google will spider web pages of large advertisers to determine relevant keywords for each page.
This tool will save large companies hundreds or thousands of hours of campaign maintenance.
I realize Google needs to automate portions of it's ad service to maximize revenues, but this tool will be a huge disappointment in my eyes.
Why I Think This AdWords Tool Will Suck
Google already places broad match terms before exact match terms. This does not allow smarter, smaller, hard working advertisers as much benefit as Overture does for doing deep keyword research. I have one client who does exceptionally well with Overture, but finds Google AdWords prohibitively expensive for this reason.
This new tool will allow fat, and lazy advertizers to automatically lock out competition throughout the AdWords system.
The automation will likely have many errors which decrease ad relevancy.
I hope Google will continue to add other features such as the local advertising feature to help small businesses compete in such a competitive landscape.
Google has made a change to it's algorithm which is making it much harder (or more expensive) to outright manipulate it's search results. I believe the discussion started by SEO Guy over at SEO Chat. From there he posted it on the Search Engine Roundtable weblog. The idea has since been talked about at most of the major SEO forums.
Garret French of WebProWorld wrote a synopsis article quoting some of the more common theories.
"The probation does not apply to new sites. It applies to links. When the algorithm was deployed certain older links were grandfathered in. After that, links will be (are being) given partial credit, and be essentially on "probation".
It applies to links, not sites. And the age of the link is not the only factor. The IP range of the links and other considerations are made, and the person who I discussed this with said that Krishna Bharat is at Google primary to develop and implement this new algorithm. It is supposed to radically change the way links are evaluated...
Disclaimer: This is my opinion and that's all it is."
This will allow new sites to still quickly gain PageRank as displayed, but ranking for competitive terms via quick link purchase is becoming exponentially more expensive.
Cool new Google search result scrapper. It may soon get banned, but if it does not then it will be an awesome tool for SEO.
Proogle shows search PageRank with search results. This can quickly give you an idea of how competitive a search term phrase may be. In addition you can add a couple features to your search to make it super useful for SEO.
Instead of looking at a search phrase you can see who is linking to a site (using link:www.blawhateversite.com). In addition you can also add &num=100 at the end of the address bar to view 100 results per page.
When Google begins a visual PageRank update they transfer the data from server to server, thus you will be able to view the new PageRank randomly in your toolbar and sometimes you will be seeing the old PageRank.
To view the PageRank of your site after the update you can:
get lucky and randomly see the new PageRank sometimes
wait until the update is finished
change your host file cofiguration to tell Google to collect the data from the IP address of the server that was updated first
This update first occured on 184.108.40.206
you can add this line of code
to this file
When I just tried logging into AdWords they had the following statement up. "AdWords will be offline for 45 hour(s) 0 minute(s) beginning immediately."
Even when the AdWords system was broke they fixed the error really fast. One wonders what kind of new stuff Google is planning to do with the AdWords system.
I logged into my AdWords account, set up a new campaign, and saw the ads on Google in less than 5 minutes. Since everything is working, what exactly do they mean by saying "AdWords will be offline for 45 hour(s) 0 minute(s) beginning immediately."
If they are not careful moves like these will start to erode advertisers confidence in the Google AdWords system. Weird to see problems like these occur right before they are to potentially announce something about stock...but then again, they were potentially making an announcement months ago...
side note: the Google AdSense login still works and has no crazy 45 hour statement.
Gmail for the Bloggers? Google extended it's beta release of Gmail to include some active Bloggers. Andy Beal got the hook-up. With MovableType being WAY BETTER than Blogger I knew I was eventually going to see some downside...
Google AdWords Broken? at least for a little while they were.
When I want to optimize a page for top Yahoo! rankings, it just happens. Little to no effort = lots o distribution. I can't think of a single site I have ever worked on which has not got decent Yahoo! distribution. Google, on the other hand, either takes a bunch of money, time, or understanding to manipulate. Last November Google made changes that most SEO's still do not understand to this day.
Google is so far ahead of it's competitors that it is a joke. I think they honestly hold back tons of information and innovation (perfecting it in the background) just waiting for competition to have an exciting story to squash.
Yahoo! dumped Google. Google added a billion pages to it's index. Which got more coverage in general media...Google adding a billion pages.
Amazon A9 just launched. Google just launched the ability to target ads to your neighbor's house. Google's new technology will allow small people with low funds to cause huge ripples in social and political processes...I, for one, think it is fun to mix things up a bit :)