Thou Shall Search Without Spyware

May 27th

Google: (Unto WhenU) Thou shall not be listed in our index as yea suck.
Google: thou shall not use spyware.
Yahoo!: couldn't agree more! Have you tried our new toolbar with spyware block?

This is one of the few times people have beat Google to the punch. Good job Yahoo!s...

Double Secret Squirrel Google Directory

May 26th

Link renting PageRank from Google?

Recently a couple savy webmasters have noticed link renting from sites Google linked into. While I am sure this will stop parsing PageRank soon, this single outbound link from the Google site does a good job to show what Google is up against in the link renting community.

The link in question is the "press Shift-Cmd-G" link at the bottom of this page.

SEO Chat

Proogle = Prog

May 20th

The Proogle search was disabled by Google. If you go to the Proogle website you will see that he has changed the name from Proogle to Prog. Prog works just like Proogle did, except you will soon need to include a Google API key to use it. Google API registration is free.

The Desktop Wars

May 19th
posted in

Google is soon to offer a desktop text and file searching software solution.

Will Google create an operating system before Longhorn comes out?

The Email Wars

May 19th

Gmail is allowing the beta testing of 1 Gig email accounts.
Yahoo! counters with an offer to make 100 meg accounts free.
Lycos Europe and SpyMac are giving away 1 Gig email accounts.
Google of course has to raise the bar again. Some of it's test users now enjoy 1 Terabyte email accounts.

or maybe the Gmail account size boost was an error. I would be willing to bet that the error was not accidental. Google probably has some smart marketing designed into some of their errors :)

Why JumpStart is Good for SEO's

May 17th

Google is providing the JumpStart program essentially free of charge. They will only be able to afford to spend so much on the employees they pay to set up the campaigns. When your campaign is set up it will not be by Sergy Brin or Larry Page. An hourly waged employee will set up the campaign.

Even if the employees that set up the accounts were pretty good at what they did they will probably be extremely limited in the time they have available to set up each account.

For bad PPC SEO's they will now be shut down by absolutely free competition. Google lowering entry cost and setting up additional accounts will mean there are more accounts on the market, and more competition. Both of these factors will mean good SEO's will end up taking over many of the accounts that Google sets up and bring home even more bacon.

Google JumpStart - Google AdWords Account Setup

Want to try AdWords?
Know nothing about AdWords?
Know nothing about marketing?
Don't want to pay an SEO to set up your AdWords account?

Thats ok. Google still wants you to advertise. They will even set your account up for you. Potential Google clients welcome to Google JumpStart. Google JumpStart charges a one time $299 fee which is credited toward your account.

Will they usually error on the side of profit or will they be conservative with your bid price and keyword selection? I bet their editors will be using the automated spidering sofware which creates relevant keywords based on your page copy. This could be a real time saver for small businesses. I think life probably got a good bit harder for the average unbranded pay per click SEO. I shall not perish for I can still manipulate organic rankings and sign up for many EVIL porn, casino, and drug affiliate programs. :)

It is always cool when you get checks in the mail from other countries for $500 to over $1,000 and you do not even know who they are from or why you got the check. The end goal of any internet entrepreneur should be able to answer this question:
"So what exactly do you do?"
with a solid "I'm not really sure."

I'm not at that level yet, but I am still "working" on it.

Google AdWords Lauches Keyword Based Banner Ads

Google launches keyword based contextual based banner advertising.

Effect on Other Companies:

  • If Google can get many of their AdSense publishers to sign up for this then they will have access to one of the largest, most targeted contextual based banner programs on the web.

  • Interactive media agencies and webmasters may be able to do nearly all of their advertising at Google. Exceptions:
    • Overture still will be used by many due to it's large distribution network.

    • Link buyers will obviously not be able to buy links through Google...
  • Google can no longer in any way shape or form claim to be "just a technology company." This move cements their position as a large media company.
  • DoubleClick's stock is down 1% on the day (last I checked...this move by Google has to make their CEO cringe!).

Google AdWords Images:
Google Images AdWords FAQ's Here.
Google AdSense: What's New

Google AdWords Sizes: You may choose from four standard ad sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). Sizes may be adjusted slightly to display the "Ads by Google" tagline.

Example Google Ads

Placing Image Ads on Google:
"At this time, we won't show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads. Because Google image ads are targeted specifically to a page's content, advertisers showing ads on these sites would realize the greatest benefit. (Please note that a content site publisher must opt in to the image ads program before your image ads may appear on his or her site.)"

How Does Google Know When to Display Image Ads?
If your image ad is more relevant, it will appear. If not, your text ad may appear in its place. This targeting model ensures you're reaching your prospects with the most effective ads.

Will Google Put Image Ads on My Site?
Google AdSense publishers can chose to opt in to graphic ads. Graphic ads will not automatically appear on AdSense publishers websites. You can choose to run image ads by simply selecting the image ads checkbox from the Ad Preference page of your AdSense account. Or, set your preference at a page level by selecting the type of ads you'd like to show when generating your ad code.

SEO Book: Google Rankings VS Yahoo! Rankings vs Teoma Ranking

A cool find from the Internet Marketing Research Forums using the Thumbshots Ranking Tool.

If you search Yahoo! vs Yahoo! for the same phrase the results line up.
Yahoo! Search: SEO Book

If you search Teoma vs Teoma for the same phrase the results line up.
Teoma Search: SEO Book

If you search Google vs Google for the same phrase then the results are sometimes all over the place.
Google Search: SEO Book

Google Blog

May 11th
posted in

It's official.

They put up the Google Blog.

Whatever will they do with Page & Brin's old blog?

I wonder they are not running AdSense. Blogs are supposed to have AdSense.

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