Google AdWords Lauches Keyword Based Banner Ads

Google launches keyword based contextual based banner advertising.

Effect on Other Companies:

  • If Google can get many of their AdSense publishers to sign up for this then they will have access to one of the largest, most targeted contextual based banner programs on the web.

  • Interactive media agencies and webmasters may be able to do nearly all of their advertising at Google. Exceptions:
    • Overture still will be used by many due to it's large distribution network.

    • Link buyers will obviously not be able to buy links through Google...
  • Google can no longer in any way shape or form claim to be "just a technology company." This move cements their position as a large media company.
  • DoubleClick's stock is down 1% on the day (last I checked...this move by Google has to make their CEO cringe!).

Google AdWords Images:
Google Images AdWords FAQ's Here.
Google AdSense: What's New

Google AdWords Sizes: You may choose from four standard ad sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). Sizes may be adjusted slightly to display the "Ads by Google" tagline.

Example Google Ads

Placing Image Ads on Google:
"At this time, we won't show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads. Because Google image ads are targeted specifically to a page's content, advertisers showing ads on these sites would realize the greatest benefit. (Please note that a content site publisher must opt in to the image ads program before your image ads may appear on his or her site.)"

How Does Google Know When to Display Image Ads?
If your image ad is more relevant, it will appear. If not, your text ad may appear in its place. This targeting model ensures you're reaching your prospects with the most effective ads.

Will Google Put Image Ads on My Site?
Google AdSense publishers can chose to opt in to graphic ads. Graphic ads will not automatically appear on AdSense publishers websites. You can choose to run image ads by simply selecting the image ads checkbox from the Ad Preference page of your AdSense account. Or, set your preference at a page level by selecting the type of ads you'd like to show when generating your ad code.

Published: May 12, 2004

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