Mobile Search: How it will change everything...or will it? I think there is a ton more to the world than just registering a name. Sure people will easily be able to link up regular publications and products to web locations, but the reason Amazon is successful is not just its product offering or customer service, but the rich feedback past consumers have left in their system. I think our social interactions and the trails we leave on the web are worth a ton more than this article seems to believe.
I think the links and attention you get from RSS subscribers will have more longterm value than their cost. If hosting costs are killing you go with Blogger or find a host who wants some cheap marketing (a hosted by link on your site).
Its not uncommon for businesses to have loss liters. If many of your readers / RSS subscribers also provide you tons of links then maybe you should look at the bandwidth as an advertising expense.
It took me about 15 minutes to write a Google API app with PHP to fish these out of the SERPs, using a very small list of seed terms (<20 words). I stopped it after a while, but it's like shooting fish in a barrel to find these "unfootprintable" pages. It will get even easier as these sites get indexed, because it increases the odds of a "hit" when searching for them.
Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.
You have to comply with their rules, spend at least $1,000 in a 90 day period, and pass a test. The test costs $50 to take. Wonder how it helps you make more money for free when the test costs $50? ;) Google AdWords Learning Center
Google has a bunch of free tutorials and quizes which can help prepare you for their test.
Google AdWords Test
I just took the test and it was 104 multiple choice questions. I was given 1.5hrs to take the test and was required to get a minimum score of 75%. A few of the questions are a bit confusing but most of them are rather easy. If you know much about AdWords you should be able to take the test in under an hour.
Google is using predictive modeling to try to help serve up more of your ads.
New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.
How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.
If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.
If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.
Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.
Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.
Reports of all sizes are now faster and more reliable than ever.
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:
Leverage the product copy you’ve already written for your site
Generate specific, high-CTR ads with no additional work
Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at email@example.com. Please include your AdWords account number in your note.
Ad Automator if / when done correctly will be huge...
a couple other new features... Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.
You can see both features when searching for 0130957011... or other good books by # :)
New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November