Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.
Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.
Reports of all sizes are now faster and more reliable than ever.
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:
Leverage the product copy you’ve already written for your site
Generate specific, high-CTR ads with no additional work
Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at firstname.lastname@example.org. Please include your AdWords account number in your note.
Ad Automator if / when done correctly will be huge...
a couple other new features... Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.
You can see both features when searching for 0130957011... or other good books by # :)
New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November
Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.
Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...
I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.
Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.
The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).
What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.
Google to Change Their Way of Rewarding Linkage Data?
DaveN is a fairly well respected SEO who recently made the following statements at the SEW Forums:
the whole PR / Linkage Game has changed. Just be careful how and where you buy PR these days. ... Last time I spoke to my friends from the plex, they where working on the ability to add - positive and negative weight to links depending on how they looked Via there GUI. ... I have never seen the GUI but from what I can gather it will highlight un natural areas on page, think about where most people put there sold links.
How is Google Fighting Artificial Link Manipulation?
A ton of ways...
Make SEO itself sound a bit sketchy.
Show bunk backlinks.
Not update PageRank.
Deweighting links from the same C block IP address range. (Google may also use WhoIs lookup data).
Manually penalize some sites for buying or selling PageRank...or for being in circles that make it seem like you are doing that.
Prevent certain sites from parsing outbound link popularity.
Automatically penalize sites for using the same link text too frequently.
Now they are potentially going to look for ways to not only devalue links, but also potentially make them have negative value based on abnormal linkage patterns.
They are also probably doing a bunch of other things I do not know of or forgot to list.
Anyone who does not believe in the power of link building should ask themselves why Google is putting so much effort into making it harder to do.