Google Hilltop Algorithm

Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.

Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).

The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.

When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.

Published: January 15, 2005

Comments

May 11, 2006 - 10:01pm

Hilltop is not about adding relevant stuff to just your site, but also about getting links from other sites that have relevant page titles and headings and link to other relevant resources.

July 19, 2006 - 8:32pm

Writing style aside, I agree:
- google increasingly seems to consider page title
- google increasingly considers relevancy and unlike key phrase matching, they seem to have a more sophisticated sense of relevance at the site (rather than page) level
- the green page rank bar is misleading thousands of people aday so a new measure is needed...

ps - lets lift www.time4learning.com to number one in home education.

February 19, 2006 - 11:48pm

Heck, I got the last blog re hilltop, after some time designing my sites. So basically, add in meta tags and page title that is totally relevant to the webpage. Also make the links to website relevant.

May 25, 2005 - 10:02pm

Aaron,

your posts are really hard to follow... I guess I'd need to plan an additional hour per day to read and try all your nice goodies you point to...

cheers,Christoph

May 26, 2005 - 11:07am

Hi Christopher
sorry about that. Sometimes I clump too much stuff into one post.

I still am frequently undecided as to when I should make individual posts or clump stuff together and link out to lots of various stuff.

Not sure that it is stylish, but it is sorta my style ;)

cheers
aaron

February 20, 2008 - 4:05am

The Hilltop research paper no longer seems to be available on the toronto.edu site - but it is available in the Internet Archive (Hilltop research paper).

- Sean Carlos
Antezeta Web Marketing Blog

November 12, 2008 - 8:54am
November 12, 2008 - 9:15am

thanks Ben. I will try to fix those.

July 4, 2011 - 11:13am

Hi,

thanks, also for Sean Carlos to the link of this white paper. Google is the ownership of this patent. So i guess linking from authorative sites without the keyword to your topic related site, is a great strategy, because it looks more natural: the relation is important, not so much how the relation is marked up.

Greetings from Hamburg

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