It appears Google has gone far beyond stemming with their current algorithm update. They seem to be looking for semantic intent of the query as well as the page, and then returning a result based upon it. The resulting pages frequently may not even have the query on the page.
- If you search Google for whiplash injury (Google Search : whiplash injury) you will notice the Google results consist mostly information sites.
- If you search Google for whiplash injuries (Google Search : whiplash injuries) you will notice the Google results consist mostly of commercial sites.
- Some people (such as Peter D) are stating these updates relate to the invisible tabs idea that Danny Sullivan spoke of last year.
(original discussion in HighRankings Forums) Many local sites from Florida to Austin to NYC have taken a beating by the recent Google algorithm updates (Florida and Austin.) Is it any wonder they named these recent Google algorithm updates after locations?
Google still have some things to work out with the new algorithm though, as many search results are still a wee bit funky. If the relevancy only drops on commercial searches that is not so bad in the eyes of Google since other products such as Froogle will help in this area. Perhaps semantics are the way to separate the white pages from the yellow pages!
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