When You Can't Rank for Your Own Name...

Feb 3rd

So I was looking for a site of a well known SEO in Google and he does not show up for his site name.

I remembered a few others that this happened to recently and spoke to a friend who has seen a bunch of this. It appears that this is a rather common occurance now, where sites that are aggressively improving their rankings stop showing up for their keyword and sometimes their site name.

I looked at some of the keywords for this site and some of the deep pages are ranking poorly for his primary terms in Google, but they are outranking the home page (which heavily targets those same terms and is absolutely burried). None of his pages rank for his site name.

I suppose this is a good way for Google to attack people selling competing advertising systems that manipulate their index. Rank them lowly for their keywords AND remove them from the index for their site name.

If people do not show up for their own name it hurts their brand. On the web AND off the web their entire brand is diminished by not showing up for their own name.

Then the only way these people can show up for their own name and brand is by buying in on AdWords, and if you have a strong brand that can become a competitive landscape and those costs can add up quick.

Pretty damn cool self regulating system if you are Google, but kinda sucky for joe average SEO company. :(

Google Referral Program & Google Karma

Feb 2nd

Google has launched an affiliate program.

  1. One of your visitors clicks on the graphic or link and is taken to a Google sign-up page.

  2. That person signs up for an AdWords account or applies to become an AdSense publisher.
  3. Advertisers qualify as completed referrals after they spend $20 with AdWords. Publishers qualify after they earn $75 in AdSense revenue.
  4. Every month, Google calculates the number of completed referrals you have directed to Google.
  5. Once you accrue $100 (five completed referrals) or more, you will receive a check. Google only issues checks once a month (for details, see the FAQ).

I already applied, but am uncertain as to how long it will take to be accepted. In 8 days I may also get to be a Google Advertising Professional.

Their stock is well over $200 and I got 50 free Gmail invites if anyone wants one just shoot me an email.

Google karma continues to brew... ;)
Google Karma.

Google Strong 4th Quarter, Yahoo! Japan Blogs, Australian SEM Conference

Google 4th Quarter:

Yahoo! Japan Blogs:
Yahoo Japan has beaten Yahoo to the blogosphere

Down Under:
Australian SEM Conference

DMOZ Post:
NickW finds Black Knight's what is wrong with DMOZ post ;)

Google AdWords API Beta

Google have launched their Google AdWords API. From their introduction page:

Google's free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns.

Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:

  • Generating automatic keyword, ad text, URL, and custom reports

  • Integrating AdWords data with databases, such as inventory systems
  • Developing additional tools and applications to help you manage accounts

It works in many language and its quota limits will be based on the size and spend of your account. You need a My Client Center account to sign up. Here is some of their support questions.

coverage at

New AdSense Feature, Yahoo! Video Search, Peter Norvig Talks Semantics & Spam

Jan 25th

New AdSense Beta Feature:
change to ads about feature allows you to switch the ads to a different topic. example here: http://www.consumeraffairs.com/health/hearing/

Video Killed the Search Star:
in your mind and in your car. search for Yahoo! videos wherever you are...

wonder what effect that will have on the porn industry?

here is a cool video of Jobs introducing the Mac (looted from ThreadWatch)

Paid By Google:
Ben Goodger, Lead Engineer Mozilla Firefox

Spam: an Issue of Semantics:
Peter Norvig discusses semantic web ontologies

Google Offers Free Cross Platform Tracking System, Anil Dash Rants about SEOs

Jan 22nd

Google Tracking Cross Platforms:
Google offers up a free cross platform tracking system. You can track banner impressions, email campaigns, and other pay per click search accounts all from inside the Google AdWords system. Why do that?

  • by being first to market with a free tool they lock in mind share and build a user base

  • they get the valuable market data of knowing how their system competes with other ad systems...thus allowing them to further learn from other systems and make systems such as smart pricing as smart as they can be.
  • it further positions their product line as the default starting point for online marketing.
  • saves their advertisers money so they have more money to spend.
  • also build good karma points with many new marketers

Google understands that they more information they have the more they are worth, and that it does not hurt them to be branded as the one stop shop for targeted advertisements. You got to hand it to Google for making freely available something which others charge for. I have not yet tried it, but soon may :) link with more information requires login

Anil Dash: Voice of the Bloggers:
He rants about the Link Condom site going into the typical SEOs are scumbags speech, but Danny Sullivan drops in for a guest visit and sets him straight.

Go Danny!!!

ThreadWatch SEO Conference, Google Trademark Case in France, RubberStamped Listed in DMOZ, WikiPedia adopts NoFollow Tags, AdWor

Another SEO Conference:
Lots of good stuff at Threadwatch, including the announcement that ThreadWatch to have a free SEO conference end of May.

Google Loses Trademark Case in France:
A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridian Hotels and Resorts to trigger keyword ads.

DMOZ Lists Directories: Rubber Stamped & WebAtlas...
Were both recently listed in DMOZ.

Peter D gets help from "the man" himself, and quickly finds that you can't be a successful person in the SEO space without having at least 1 hate thread from the fine folks at IHU.

In spite of Doug's whining to DMOZ Rubberstamped is still listed.

Stop the Spread of Viral Linkage Data:
Link Condom...the WikiPedia is one of the first sites to adopt the new policy :(

AdWords Changes to Come:
Google to Give AdWords API to Advertisers
Google is about to unveil a completely revamped Adwords/Adsense program to counter inroads from competitors such as Kanoodle

Google AdSense Problems, Making Cheap Sites, Killing Comment Spam, Google Fiber Optics

Jan 17th

Google AdSense:
Some are questioning if & for how long it will make sense. Others are noticing some problems too.

For those Making MANY Sites:
Designing a Low Maintenance Website

Comment Spam:
Google to try to kill comment spam? ... of course even if they do people will still comment spam on the off chance that people do not impliment this.

Google Fiber Optic Network?
Google wants 'dark fiber'

Yahoo! Partners up with Verizon:
Yahoo, Verizon ink Web tie-in

Name a Book:
John Battelle is looking for a subtitle for his book.

Google Hilltop Algorithm

Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.

Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).

The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive - and is thus generally harder to manipulate than buying some random high power off topic link would be. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.

When Hilltop does not have enough expert sites the feature can be turned off. It is believed that Google is using Hilltop to help sort the relevancy for some of their search results today.

MSN Search Launch Rumors, Blog Comment Spam, Google Duplicate Content Penalties, Random Google News

Jan 13th

MSN Search to Launch:
Feb 1 according to rumors AusieWebmaster. He has been right on with some of his past rumors.

Blog Comment Spam:
It's a mean & nasty world out there!

I swapped over to the newer version of MovableType and had no MT Blacklist for about a day...and really it only took 1 day for me to get pissed enough to install it.

For the record, Soma Online is a complete POS. So is pacific poker.

I wonder if anyone ever uses these bots for socially constructive ideas.

Google Duplicate Content Penalty:
A dup penalty timespan is based on your offense.
1st Offense: 30 days
2nd Offense: 60 days
3rd Offense: 90 days
found on SEW Forums

update: Danny Sullivan asked Matt Cutts and he stated that those times were given as "for example" time periods.

Google:

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