Google Funds Information Pollution

Yesterday I was using that Hub Finder tool I had made.

In not so competitive industries it can help find some good resource pages & potential links, but in some competitive industries I was amazed at how many scraper websites were running AdSense. I knew it was going to be a ton, but sometimes you just have to see it to appreciate it. When I called out their AdSense product manager at the SXSW conference he used the whole concept of people and technology to say that is how they are dealing with bogus AdSense sites.

I think a friend of mine recently described the AdSense quality control process a bit better:

and they dont even kick out that scum when its reported!

I would guess there are probably hundreds of thousands of sites which are nothing more than AdSense on top of a search engine results page.

Google says you should control who you are linking to and then adds autolink to your site & Google News displays Nazi news. hmm...

They also are funding a ton of useless clutter. In some cases I am seeing both Yahoo! and Google cache live Google search results through caching the AdSense for search program.

Some Google search technologies are a bit more advanced than some of their competitors, and perhaps that gives them a bit more of a competitive edge to be profiting from sites that undermine competitors relevancy algorithms? And maybe they want to clutter the web up with junk so it is hard to sort through it?

Any way you slice it, it is hypocritical for a company which has the mission statement:

Google's mission is to organize the world's information and make it universally accessible and useful.

Not so long ago GoogleGuy spoke on the coop ad network leaving this comment:

Seems like a very ill-advised program to me, because it's quite likely that as spam creeps into this link network, it will greatly affect the reputation of the people that link to the spam. Just my hunch though.

replace the word link or link to with ad and advertise on and you get:

Seems like a very ill-advised program to me, because it's quite likely that as spam creeps into this ad network, it will greatly affect the reputation of the people that advertise on the spam. Just my hunch though.

Google does not let advertisers opt out from being seen on individual sites and generally ignores the concept of publisher quality control. This

  • limits how much good publishers get since companies will be more inclined to opt out.

  • could hurt the advertisers brands.
  • may lead to quicker text ad blindness.
  • tarnishes the Google brand.

What am I missing? I thought the whole point of AdSense was to help fund the creation of quality content?

Then again, Google did give me a black hat and maybe I am seeing things wrong ;)

AdWords Professional Hat.

Published: March 29, 2005

Comments

andy h
March 29, 2005 - 2:08am

ha i think all have a black hat that says 'google' on it, whether literally or figuratively.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.