Time to Retire From SEO

Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO.

Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?

SEO is dead.

SEO was only ever a bug. And web users mostly didn't notice when the search results turned into nothing but ads.

Everything is going full circle. Ad heavy is bad to nothing but ads.

Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable...

...at the same time usability experts are now recommending making things harder to save humanity.

Change creates opportunity. New changes, new channels, new options, new models, new methods.

I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.

I've closed our membership site down to new paid member accounts & canceled all active paid subscriptions.

Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.

That is, if blogging still matters!

Going out on a positive note, the great team at Bing recently shared a promotional code with me to offer new advertisers a free $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the following link:

For a limited time, get $50 in free search advertising with Bing Ads* and start tapping into millions of potential customers searching for products and services like yours on the Bing Network.

Published: April 1, 2016 by Aaron Wall in internet

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Comments

April 3, 2016 - 2:19pm

I wish this was an April fool joke but it isn't. Sad to see you go. Your contributions to industry were remarkable.

April 5, 2016 - 11:07am

Hi Aaron. I have kept reading your blog since I disappeared from the scene to have a clear view of what's going on out there with Google in hopes to see some positive changes....but nothing has changed. I am glad I made the move to get away from SEO and the whole affiliate industry a few years ago. My main new business rule is: "If it relies on Google I don't do it"

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