How Google Search Works in 2016

Sharing is caring!

Please share :)

Embed code is here.

The below image has a somewhat small font size on it. You can see the full sized version by clicking here.

Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

"The biggest three challenges for us still will be mobile, mobile, mobile" - Google's Amit Singhal

How Do Search Engines Work?

Published: January 26, 2016 by Aaron Wall in internet

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

January 31, 2016 - 2:18pm

This infographic that you've put together is perfect! It goes into great detail on SEO with Google and what changes we may face when it comes to digital marketing. Mobile is taking over, and me must adapt our marketing strategies accordingly.

Thanks for the awesome post Aaron.

Regards,

Benjamin

February 1, 2016 - 3:06pm

...I think our designer did a good job with it :)

February 2, 2016 - 4:29am

Pretty much informative, changes really happen each year and as a person who works in SEO world, getting updates about google is really necessary. Competition nowadays is tighter compared before, google is more strict.

February 17, 2016 - 6:43am

Hello i have 3+ years of experience in SEO and i really like the technical way of understanding of How the Google Search works and Infographics explanation is great.

February 27, 2016 - 12:23am

Dear Aaron, I translated this article and infographic. I hope you like it: http://www.suchmaschinen-experte.de/wie-suchmaschinen-2016-funktionieren/

Can I copy & paste some part of your graphic at the translation section, so it is easier there to follow the translation of your infographic?

Thanks,

Hans

March 9, 2016 - 12:12pm

thanks for mentioning us & the translation Hans!

And of course you can put translated text into the graphic you have on your site if you prefer. :)

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today


    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.