How Google Search Works in 2016

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Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

"The biggest three challenges for us still will be mobile, mobile, mobile" - Google's Amit Singhal

How Do Search Engines Work?

Published: January 26, 2016 by Aaron Wall in internet


Benjamin Carter...
January 31, 2016 - 2:18pm

This infographic that you've put together is perfect! It goes into great detail on SEO with Google and what changes we may face when it comes to digital marketing. Mobile is taking over, and me must adapt our marketing strategies accordingly.

Thanks for the awesome post Aaron.



February 1, 2016 - 3:06pm

...I think our designer did a good job with it :)

February 2, 2016 - 4:29am

Pretty much informative, changes really happen each year and as a person who works in SEO world, getting updates about google is really necessary. Competition nowadays is tighter compared before, google is more strict.

Mohammed Ateequllah
February 17, 2016 - 6:43am

Hello i have 3+ years of experience in SEO and i really like the technical way of understanding of How the Google Search works and Infographics explanation is great.

February 27, 2016 - 12:23am

Dear Aaron, I translated this article and infographic. I hope you like it:

Can I copy & paste some part of your graphic at the translation section, so it is easier there to follow the translation of your infographic?



March 9, 2016 - 12:12pm

thanks for mentioning us & the translation Hans!

And of course you can put translated text into the graphic you have on your site if you prefer. :)

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