A question many people are asking themselves this month.
I tried to write an article explaining why many sites, including this one, no longer rank for their official site name.
Generally recurring themes which have been seen are a combination of the following:
- Many sitewide inbound links.
- Lack of anchor text variation.
- Low deep link ratio.
Some of the sites that were hit may have deserved to be filtered out, but some of them that were hit just don't make sense.
Should a site be penalized because most people link to it using it's official site name? The current algorithm says yes.
Some people are wondering whether Google has lost its focus.
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