Google vs Geico:
Huge news for many marketers, Google won.
U.S. District Judge Leonie Brinkema ruled that there was not enough evidence of trademark violation to bar Google from displaying rival insurers when computer users search the word "GEICO."
Search Engine Filiters:
Three was a good thread on SEW forums about search engine filters. A couple people defaced the original thread with useless garbage, but ThreadWatch's coverage is a great read.
Search Engine Strategies:
I was going to attend, but decided not to at the last minute...anyhow, if you want coverage RustyBrick is posting about many of the sessions here...he may not be blogging the event though ;)
GoogleGuy reviews a non-profit site: (really funny)
I'd recommend that he remove all links to these aggressive sites, and then send an email to us requesting reinclusion.
(found on ThreadWatch)
DaveN has opened up his scraper for public use.
MSN Desktop Search:
launched, & integrated into the MSN toolbar.
ClickZ writes about a recent ComScore search survey
Of those consumers who converted on a trademark keyword, 91 percent did so after starting with a different term type. A full 80 percent started with a generic search term. Trademark searches, meanwhile, accounted for 20 percent of all online searches.
As for conversions, an estimated 92 percent of all computing and consumer electronics purchases occur offline. Meanwhile, 7 percent of conversions occur in the form of latent conversions. Only 1 percent of conversions occur in the same session online.
Google to digitize lots and lots of books...
Late to the Party:
Ask Jeeves desktop search
Brits Behind the Curve on Spam?
Nearly a quarter of all online UK consumers (23%) have purchased some form of goods or services from a spam email, according to new research. I wonder if thats why many of the UK SEOs are so good at what they do ;)
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