Pay Per Click Secrets Report - Free PPC Ebook Download

I reformatted my ebook and have recopied the pay per click section of The SEO Book so people can see a representitive sample of my ebook before they purchase it.

Until I released this there really were not any good free PPC guides (at least that I knew of) since people usually make more money trying to get you to sign up for second tier search engines than they do off just giving you honest info...but you didn't hear that from me :)

The SEO Book is currently 128 pages and the pay per click report is 22 pages.

The free PPC report requires Adobe Reader to view.

Download the Adobe Reader

Download the Pay Per Click Secrets Report

I have recently reformatted my ebook to include a few more goodies such as a Directory XLS checksheet, a quick start checklist, and a quick reference guide to all the SEO tools I use.

The Secret to Effective SEO

Recently (maybe about three weeks ago) I began working on a brand new site idea for a client. Within two days his site was built (my designer is really fast and awesome). Within a week it was ranking well in Google for a fairly competitive commercial phrase with a respectible search volume (thousands of searches per day).

What did I do?

I picked a keyword rich site name and registered the site with a ton of directories.

There were some other forces at hand that I am not at liberty to discuss, but the primary driving force behind his rankings is about a few dozen directory links.

John Scott and I have been talking a bunch recently about the power of LINKS FROM UNIQUE IP ADDRESSES and he posted a good example recently in the V7N forums.

Obviously I have a ton more tips inside my SEO Book, but the condensed version is:

buy a keyword rich domain name
list it in a ton of directories using those keywords
write articles and figure out other ways to get links into your site

There are a ton of other things to consider, but for most industries the web is so non competitive that just the above few steps can go a long way.

Are External Links More Important than Internal Links (for SEO)?

I know most people reading this already know the answer, but I just came across a quick example, so hopefully some people asking this question at a search engine will find this.

Recently I posted a post called "The Daniel Brandt Toolbar" and around a half dozen or so sites linked to me.

Almost every page in this site links to the "Buy Now" page so that when people search for SEO Book they see the home page first and then the "Buy Now" page listed second.

(As of writing this) when you search Google for "SEO Book" you now see my home page first and the "Daniel Brandt Toolbar" page second. It will change in a few days, but this does a good job to show how external links are often more powerful SEO tool than internal links are.

Give it about a few more days for the posts linking into the Daniel Brandt Toolbar to fall into the archives of other blogs and my "Buy Now" page will list again at #2.

Daniel Brandt's Web Spammer Toolbar

<Update> In a fit of irony, Daniel Brandt (Mr screen scraper himself) blocked his tool from this site.
Since the tool is broken because Daniel Brandt's childish behaviour I can only offer you a link to more information about Daniel Brandt.
</Update>

For those who want the good data without letting people know who they are. Get Google PageRank, Yahoo! Backlinks, & Alexa traffic rating while remaining a secret squirrel.

Enter a URL:

no cookies | no search-term records | access log deleted after 7 days

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Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
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Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
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Seth Godin Hates SEO

Recently on his blog Seth Godin had a post titled The problem with search engine optimization.

In this post he stated why he thought SEO was not a good idea and why he strugled with the concept of SEO. He stated that he thought PPC was a way better idea than organic SEO. He also stated that top organic results were nothing more than luck.

If you glance at Seth's success you will see that it comes from links (and other word of mouth type marketing) and not PPC ads, which makes it even more confusing to think that he would think ads are way better than SEO (which often consists of finding and creating natural citations).

I think he is completely wrong, and thus I wrote SEO vs PPC: Seth is Completely Wrong!

They also have a good post going on over at Cre8asite on the topic.
hat tip Kim

New MSN Search Technology Trial, New MSN Search Format

Wow, July is already here...

New Look MSN
MSN launched their new look MSN search engine results page. Now they clearly separate ads and organic listings.

How Other Search Engines Look
Google has always done this and Yahoo! started testing mid June and will release the new look soon. This leaves one to Ask Jeeves when they intend to dump the 10 ad blended serp technique.

While Asking Jeeves...
MicroSoft has not publicly stated any great interest, but

Ask Jeeves President Steve Berkowitz suggested he might be open to deal if it was in the interests of the company's shareholders, although he did not comment directly on any offers coming from Microsoft. - source

New MSN Search Features
In addition MSN has added a drop down box to allow people to search for specific things such as movies or news. Elsewhere MSN added its search technology preview to the MSN sandbox.

Paid Inclusion is Garbage

MSN also decided to filter out their paid inclusion search results. (time to edit my ebook again) "We really we want customers to feel the best about the results being served," MSN's Grothaus said.

Google"It's hard to be sure that the end result of the algorithm would be the same and that everyone is being treated fairly," Google's Silverstein said of allowing paid inclusion.

Ask Jeeves"We will continue to get better at crawling," said Jim Lanzone, vice president of product management at Ask Jeeves. "The value proposition of Site Submit has ceased to exist."

More Paid Inclusion is Garbage / Bad Press for Yahoo!
Recently a person I consulted in the past had some of their Yahoo! listings disappear overnight (and from my talking to many other SEOs this is becoming somewhat common). After paying for inclusion into Overture Site Match, my friend's site still does not show up for terms he has shown up for ever since the inception of Yahoo! Search.

He sent them a request question and they gave him a complete crap form letter response that suggested he visit WebmasterWorld to learn more about SEO.

There horrific customer service and near complete disapproval toward the program from SEOs and webmasters has Yahoo! considering dumping or changing the program. (or at least that is what credible sources say)

While I am Picking on Yahoo!
Does anyone know what this is?
RENAMEDBYADMWHILEHIDDENTOALLOWDUPLICATEACCELERATORS

Amazon Switches from Google to A9

Amazon now using ~~Google~~ A9

Amazon has switched it's search from Google to A9. Not really sure if that will make much difference to you or me, but if you like the color brown it is surely a good thing.

The Register also noted that sometimes Amazon's related products may not be related to what you are searching for.

Mac Google Toolbar w PageRank

Finally!!!

For those of you with a Mac who are angry at the PageRank gods for not giving you PageRank in your Googlebar there is now a free toolbar PageRank hack created by Nick Stallman.

I am a Windows fool so I have not tried it out. I think my next computer might be a Mac though...

(found on SearchGuild blog)

Google AdWords Guidelines

Some Automated Bots are off the mark. When I linked into my page about Traffic Power & Cold Call SEO Google decided to reject the ad because I did not state my affiliate status? Clearly this was the action of an automated bot or a person who did not look at the page...I know that sometimes they do review pages because one time on my other site they sent me an email about a page for speaking of the AdSense ads which "were off to the side." Clearly though this is not an affiliate ad...

Campaign: 'Campaign #16,' Ad Group: 'Traffic Power'
----------------------------------------------

AD TEXT:

Cold Call SEO is Bad
Were you recently cold called by
someone selling SEO services?
SEObook.com/cold-call-seo-facts

Action taken: Suspended - Pending Revision
Issue(s): Identify Affiliate Status

Free A/B Split Test Tool

Some of the best tools are both simple and free. We recently released a free A/B split testing calculator.

This tool gives you the mathematical probablility to determine whether or not you have collected enough data to be sure the data is conclusive as to which of two ads is better.

Link Appeal Tool

The Link Appeal Tool has link appeal since I am linking to it. I think I used the word link to much...anyway here is the link.

This is another one of Will's cool free tools over at Webmaster Toolkit. It looks at the PageRank of a page as well as the number of outgoing links on that page to give you a guestimate of how much value that link would have to help you decide whether or not it is worth going after.

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