AdSense Premium, Blog Spamming Your Own Blog

AdSense Premium Publishers:
can boost CTR by 500% when compared to regular AdSense publishers. Looks like I need to make about a million posts, get a few hundred thousand links, throw AdSense ads on my site, and then give it a try real quick...

Overture : Only for the Big Guys?
Not so. One of my friends told me that he was recently cold called by an Overture ad rep interested in placing ads on his somewhat new site.

Placing Porn in Your Own Comments:
Not that long ago I saw a blog rank for a rather gross porn related term (was trying to gross a friend out) and I got to thinking, now that there is the rel=nofollow you really could get away with just saying that you were too lazy to moderate your old comments and re engineer old pages to rank well for many many many many adult terms (I accidentally rank for some by accidentally using occasional foul language).

How could search engines know the difference between a blogger who is lazy with comment deletion and one who is intentionally marketing that way? When blogs naturally rank for random things it could be really easy to make good bank with a false blog set up cleanly using the NoFollow comment effect.

A Third of Shoppers:
often shop the web and buy at the store

Metcalfe’s Law:
eBay took a beating in the stock market recently due to slower growth. After a ton of brokerage firms downgraded eBay Legg Mason gave them an upgrade.

More Networking Questions:
FCC chairman Powell resigned...wonder who's next? and how that will effect the web? It is amazing how many people in the administration have resigned. Surely a sign that something isn't right.

ThreadWatch SEO Conference, Google Trademark Case in France, RubberStamped Listed in DMOZ, WikiPedia adopts NoFollow Tags, AdWor

Another SEO Conference:
Lots of good stuff at Threadwatch, including the announcement that ThreadWatch to have a free SEO conference end of May.

Google Loses Trademark Case in France:
A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridian Hotels and Resorts to trigger keyword ads.

DMOZ Lists Directories: Rubber Stamped & WebAtlas...
Were both recently listed in DMOZ.

Peter D gets help from "the man" himself, and quickly finds that you can't be a successful person in the SEO space without having at least 1 hate thread from the fine folks at IHU.

In spite of Doug's whining to DMOZ Rubberstamped is still listed.

Stop the Spread of Viral Linkage Data:
Link Condom...the WikiPedia is one of the first sites to adopt the new policy :(

AdWords Changes to Come:
Google to Give AdWords API to Advertisers
Google is about to unveil a completely revamped Adwords/Adsense program to counter inroads from competitors such as Kanoodle

Fractal Spam, Overture Direct Traffic Center Rant, SEM Cares (or do they?), Google Subdomain Chatter

Eating Your Own Crap:
Fractal Spam - search engines may be known to like their own search results...at least for a while.

Overture Direct Traffic Center:
Some big advertisers are not too impressed with the reporting delays and clunky interface.

SEM Cares? SEMPO Cares? or is it Nobody Cares?
SEM Cares perhaps too little, too late for Barbara and others to put out the good word? The domain name sounds a bit Orewellian, which almost makse it sound like maybe nobody cares.

Free Culture Stuff:
A few good links from ThreadWatch's thread about big blue Open Sourcing 500 patents.

Patented European webshop
Software patents – Obstacles to software development by Richard Stallman

Chatter:
There is also chatter that Google may be dropping some spammed out subdomains from some competitive keywords in some of their data centers.

Jon Kleinberg, Title Attribute Test, Making Friends

Home Page of the Day:
Jon Kleinberg - he worked on lots of the underlying theory that created the hubs and authority ranking system which eventually led to Teoma.

He has all kinds of cool PDFs on his site such as Maximizing the Spread of Influence through a Social Network - cool stuff. If I were better at math and network theory stuff his home page would be a virtual candy store.

Interesting & Awaiting Results:
fathom is conducting a link title attribute test

Undersold ad space
Anna Kournikova on advertising...er, advertising on Anna Kournikova

Illigitimate ad space:
Bush Administration Invents 'News' and Pays Journalist

Hosed Ad Space:
Kraft WHITE American Cheese - AdWords ad targeting problems :(

Really, I am not a Slimeball Ads:
Ken Lay starts advertising on AdWords. Interesting what the other AdWords ads say about him too.

Meta "ingnore this part of the page" tag:
I can't really see it coming anytime soon, but some want to push the idea.

MSN Beta to ramp up testing:
MSN Beta to ramp up testing

Developing a Directory?
The Don'ts of Directory Development offers tips to help you get your directory off the ground.

ESearch Online E Search Online ApexSearch Apex Search (look out):
another SEO firm out of Vegas that is allegedly cold calling people.

I did not find any legitimate backlinks into the apexesearch site. The only one I found in Google was from a forum solicitation by a guy by the name of Sincity

Sincity would like to offer you...

In that forum post it states:

real results refferences provided in business since 1996 no cusomer complaints EVER!!!!

and yet its registration details state

Registered through: GoDaddy.com (http://www.godaddy.com)
Domain Name: APEXESEARCH.COM
Created on: 20-Apr-04

Domain Name: E-SEARCHONLINE.COM
Created on: 22-Dec-04

I did not see any meaningful company information on their company information page either http://www.apexesearch.com/info.htm. Some people are wondering if this firm has anything to do with Traffic Power. If any SEO calls you up out of the blue trying to tell you that you MUST buy something TODAY then odds are they are NOT worth buying from. Cold calls = crap. Traffic

How Not to Make Friends:
Promote your services in others forums while trashing their business model in your own forum.

How can a person wanting to set up an automated link network say that people should not be able to buy links by PageRank?

How Not to Make Friends...Part 2:
For a while the name of the SEO firm that wanted RustyBrick to link to them was posted in this rant thread.

One time some guy with a big mouth emailed me about how great his firm was and felt that for that reason he felt he deserved a link from my site. I also had a hunch that when another well known firm told me to add them to my SEO forums page that they were spamming me. Not too long ago I got an email from an express link building firm which used "stuff" as the the email title. I wonder how many people use these same shoddy techniques to "promote" (or otherwise destroy the brand of) their clients sites?

Google AdWords Affiliate Ad Policy Change

Google sent out an email stating that they will now only display 1 advertisement per URL per keyword. Additionally people no longer need to signify their ads are affiliate ads since there is only one ad per URL.

They multiply CTR * max bid to determine the effective ad rank, and the top ad rank for any URL will be the ad that is displayed.

Lots of dynamic keyword insertion noise (such as eBay affiliates) have been ruining the relevancy of their ads so this one step they are taking to try to keep them relevant.

This change will have no effect of white label affiliate sites since they are on their own separate URLs. Some people will probably also find ways to bounce their affiliate ads to get around this change.

The email they sent out is in the extended entry. Google AdWords™ Announcement:
Affiliate Policy Change Google

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate advertising policy that is designed to provide a better user and advertiser experience.

What is changing:

With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).

For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.

How this will affect you:

If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads' performance and optimize your ads as needed to ensure they're bringing you the best results. Please visit our Optimization Tips page for more information.

By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We'll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

Disclaimer: As a business Google must make decisions regarding the advertising we accept. As stated in our Terms and Conditions, we reserve the right to exercise editorial discretion when reviewing AdWords ads created within the program. This only concerns our advertising and in no way affects the search results we deliver. Google offers broad access to content across the web without censoring results.

Contact us: If you have any questions, please contact your Google representative or email us at https://adwords.google.com/support/bin/request.py.

Email preferences: You have received this mandatory email service announcement to update you about important new AdWords features.

-------------

>Google offers broad access to content across the web without censoring results.

Does anyone buy that Google is not forced to censor some stuff? I don't...

Google Beats Geico in Court, Google Spam Filters, MSN Desktop, Google Library

Google vs Geico:
Huge news for many marketers, Google won.

U.S. District Judge Leonie Brinkema ruled that there was not enough evidence of trademark violation to bar Google from displaying rival insurers when computer users search the word "GEICO."

Search Engine Filiters:
Three was a good thread on SEW forums about search engine filters. A couple people defaced the original thread with useless garbage, but ThreadWatch's coverage is a great read.

Search Engine Strategies:
I was going to attend, but decided not to at the last minute...anyhow, if you want coverage RustyBrick is posting about many of the sessions here...he may not be blogging the event though ;)

Funny:
GoogleGuy reviews a non-profit site: (really funny)

I'd recommend that he remove all links to these aggressive sites, and then send an email to us requesting reinclusion.

(found on ThreadWatch)

Google Suggest:
DaveN has opened up his scraper for public use.

MSN Desktop Search:
launched, & integrated into the MSN toolbar.

Search Stats:
ClickZ writes about a recent ComScore search survey

Of those consumers who converted on a trademark keyword, 91 percent did so after starting with a different term type. A full 80 percent started with a generic search term. Trademark searches, meanwhile, accounted for 20 percent of all online searches.

As for conversions, an estimated 92 percent of all computing and consumer electronics purchases occur offline. Meanwhile, 7 percent of conversions occur in the form of latent conversions. Only 1 percent of conversions occur in the same session online.

Google Library:
Google to digitize lots and lots of books...

Late to the Party:
Ask Jeeves desktop search

Brits Behind the Curve on Spam?
Nearly a quarter of all online UK consumers (23%) have purchased some form of goods or services from a spam email, according to new research. I wonder if thats why many of the UK SEOs are so good at what they do ;)

New Smarter Google AdWords Keyword Evaluation

Google is using predictive modeling to try to help serve up more of your ads.

New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.

How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.

If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.

If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.

More info on the Google AdWords Changes

Froogle Upgrades...

From Froogle Newsletter Volume 4...

Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.

The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:

  • Leverage the product copy you’ve already written for your site
  • Generate specific, high-CTR ads with no additional work

  • Increase the number of queries on which your ads appear

The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.

If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.

Ad Automator if / when done correctly will be huge...

a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.

Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.

You can see both features when searching for 0130957011... or other good books by # :)

Google AdWord Generator: New Google AdWords SEO Tool

What is Google AdWord Generator?
Jeff Alderson of Xybercode recently created a new Google AdWords tool.

His tool helps you create Google AdWords ads from a prepopulated set of successful marketing phrases. Google AdWord Generator takes a list of over 5,000 sales terms in 65 categories and creates various AdWords ads on the fly.
Not all of the ads are going to be a perfect fit for what you are trying to do, but by glancing at a few dozen variations (they show 8 variations at a time and take less than a second to generate another 8 ads) you may be able to find a few great ad ideas.

Importance of Ad Copy
Many people do not realize that a large part of the sales cycle occurs before people even click on your ads.

People see what they want to see and taste what they want to taste. If you give people a stronger presell they are more likely to convert. By changing my ad copy on one of my AdWords ads I saw my conversion rate go from 1.5 to 3.5%. John Caples once saw an ad pull 19.5 times better than another.

Is Google AdWord Generator worth $97?
If you are serious about Google AdWords and internet marketing then $97 means next to nothing.

Google AdWord Generator alone will not make you rich, but if it helps you create just a few quality ads then this software will pay for itself in no time at all.

Who is Google AdWord Generator Best For?
You still need to find the right products and do keyword targeting, but Google AdWord Generator is a good fit for:

  • People who struggle to write ad creatives.

  • Affiliate marketers who market tons of different products and need to make ads quick.
  • People who are writing ads for large ecommerce sites and need to write tons of ads.
  • This software could likely even help experienced ad copywriters think of more good ad creatives quicker.

Google AdWord Generator Bonuses
I think the sales copy is a bit overdone and some of the bonuses are more about getting you to buy more stuff versus giving you good quality bonuses. I recommend not buying the stuff for sale within the bonus products.

On a whole the Google AdWord Generator is a useful product which will surely pay for itself over time.

Other Copywriting Tips
Right now I am reading Tested Advertising Methods by John Caples and would recommend reading it to anyone in marketing.

If You Buy Google AdWord Generator...
Realize that there is a learning cycle to the Google AdWords game and not everyone will make money right away.

If you are new to Google AdWords you will want to read a report filled with tips on how to use AdWords. A few months back I created a free one ready for your download (I update it regularly). Additionally I would recommend the reports wrote by Andrew Goodman and Perry Marshall.

The Google AdWord Generator comes with a 120 day money back guarantee.

Google Advertising Google AdWords Contextual Advertising Program

Learn About Google AdWords Contextual Ads

Free 9 minute video offering tips on how to use Google AdWords contextual advertising. The video describes briefly some of the technology behind how the Google AdWords contextual ad network works.

A couple of the more interesting ideas covered in this video:

  • the Contextual ads are not based on a single keyword, but the keyword list associated with a specific adgroup.

  • In addition the adgroup creatives play are also used to help understand what ads to display.
  • Max PPC and clickthrough rate also play into the order of the ads displayed.
  • You want to use well themed keyword adgroups to help ensure your ads are delivered properly. Including generic words like laptop can make it harder for Google to understand what your adgroup is trying to sell.
  • Using appropriate campaign negative keywords can also help further target your ads.
  • Smart pricing helps reduce the cost of the ad based on Google's predicted value of the click.

Good ideas that were not covered:

  • While many people find smart pricing to be effective you may also want to manually ensure proper price discounting by disabling content syndication on your search adgroups and then create lower priced adgroups with content syndication enabled.

Google AdWords contextual advertisingfrequently asked questions
Mo Money (via Google AdWords Contextual Ads)...
Between Aug. 4, 2004, and Sept. 30, 2004 Google is offering selected Google AdWords subscribers (I don't know how exclusive it is) a discount for participating in the Google AdWords contextual ads program.

You need to create new contextual ad groups or enable contextual ads on current ad groups not participating in contextual advertising. Based on the amount you spend on those contextual ads you will get a rebate coupon code.

Spend $6000 or more, get $1500 credit
Spend $4000-$5999, get $1000 credit
Spend $3000-$3999, get $750 credit
Spend $4000-$2999, get $500 credit
Spend $1000-$1999, get $250 credit
Spend $500-$999, get $125 credit
Spend $300-$499, get $75 credit
Spend $200-$299, get $50 credit
Spend $100-$199, get $25 credit
Spend $10-$99, get $10 credit

source: Google AdWords contextual advertising ad

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