From Overture Customer Email:

Phrase and Broad match types help you attract more customers by displaying your listings for a wider variety of relevant searches on Web sites. We are pleased to announce that Yahoo! now displays Phrase match type ads.

Weird how they talk about broad match there at the begining and then state that Yahoo! now shows phrase (and mention nothing about broad match ads on Yahoo!). Its a step in the right direction though if they are to extend out their ad delivery to more search queries.

Overture

• Exact Match: only shows up when the exact word / phrase is searched for.

• Phrase Match: shown on any search query that has that exact phrase in it.
• Broad Match: shown when the words are anywhere in the query (can even be separated). also shows for many similar type terms.

What is Google AdWord Generator?
Jeff Alderson of Xybercode recently created a new Google AdWords tool.

His tool helps you create Google AdWords ads from a prepopulated set of successful marketing phrases. Google AdWord Generator takes a list of over 5,000 sales terms in 65 categories and creates various AdWords ads on the fly.
Not all of the ads are going to be a perfect fit for what you are trying to do, but by glancing at a few dozen variations (they show 8 variations at a time and take less than a second to generate another 8 ads) you may be able to find a few great ad ideas.

Importance of Ad Copy
Many people do not realize that a large part of the sales cycle occurs before people even click on your ads.

People see what they want to see and taste what they want to taste. If you give people a stronger presell they are more likely to convert. By changing my ad copy on one of my AdWords ads I saw my conversion rate go from 1.5 to 3.5%. John Caples once saw an ad pull 19.5 times better than another.

Is Google AdWord Generator worth $97?
If you are serious about Google AdWords and internet marketing then $97 means next to nothing.

Google AdWord Generator alone will not make you rich, but if it helps you create just a few quality ads then this software will pay for itself in no time at all.

Who is Google AdWord Generator Best For?
You still need to find the right products and do keyword targeting, but Google AdWord Generator is a good fit for:

• People who struggle to write ad creatives.

• Affiliate marketers who market tons of different products and need to make ads quick.
• People who are writing ads for large ecommerce sites and need to write tons of ads.
• This software could likely even help experienced ad copywriters think of more good ad creatives quicker.

Google AdWord Generator Bonuses
I think the sales copy is a bit overdone and some of the bonuses are more about getting you to buy more stuff versus giving you good quality bonuses. I recommend not buying the stuff for sale within the bonus products.

On a whole the Google AdWord Generator is a useful product which will surely pay for itself over time.

Other Copywriting Tips
Right now I am reading Tested Advertising Methods by John Caples and would recommend reading it to anyone in marketing.

If You Buy Google AdWord Generator...
Realize that there is a learning cycle to the Google AdWords game and not everyone will make money right away.

If you are new to Google AdWords you will want to read a report filled with tips on how to use AdWords. A few months back I created a free one ready for your download (I update it regularly). Additionally I would recommend the reports wrote by Andrew Goodman and Perry Marshall.

The Google AdWord Generator comes with a 120 day money back guarantee.

Overture recently released a free "how to" PDF manual to help Overture account managers get the most out of their account. The Overture Advertiser Workbook comes with 7 chapters and an appendix.

One rant / complaint I have is that each section is its own download :(

Some other people have said it is rather basic info. I have not read the whole thing yet, but at its current price it is probably worth a glance.

thanks to Andrew. oops, wrong one. thanks to Andrew

At the NYC SES conference JupiterMedia stated that 5 out of 6 commercial purchases which originate from search originate from the free (or organic) side.

Recently Atlas DMT released a PDF report titled The Atlas Rank Report: How Search Engine Rank Impacts Traffic which showed how the clickthrough rates breakdown within pay per click ads.
(thanks to Danny)

Google AdWords PPC Clickthrough Rates

Overture PPC Clickthrough Rates

Overtures ad clickthroughs seem to drop significantly as you move down each position through their rankings, and their open bidding system means the bid prices are more likely to be near one another.

Google's customer delivery seems to drop a big amount from position 1 to 2 and then drops off slowly the rest of the way through. Positions 4 through 6 seem rather close to one another.

The fact that Google hides the bid price and the prices drop down significantly by position means that there is perhaps a wider range of ad positions that can provide a decent ROI on Google than on Overture.

In the future Atlas DMT intends to do conversion rate measurements (which are usually a bit higher as you move to lower ad positions) which will help give a better idea of profit potential by position, but there are many factors outside of bid position that can help determine the click through rate and profitability of your account.

Eventually more search engine marketing measurements will become more sophisticated, ignoring ROI and measuring profit elasticity.

I wonder how long it will be until some of the best PPC bid management software becomes a true comodity.

Overture is rolling out Local Match today. Local Match ads will appear in the same places on search engine results pages (SERPS) that their normal pay per click a (Precision Match) ads do.

Local Match will allow you to set a custom display radius around your business from .5 to 100 miles. When users within your chosen region click on your ad it brings up a map display of your business location. You must have a business location to participate in Overture's Local Match program.

With Local Match there is no monthly minimum spend and businesses are not required to have a website. The minimum cost per click is 10 cents, it costs $20 to open an account, and you do not need to be a client of Overture's other services to sign up with Local Match.

With the local business' signup data, including address, it will create a Yahoo-sponsored locator page with driving directions and other information to direct Web surfers offline. Yahoo, ESPN, MSN, and Infospace will be among the first companies to begin displaying the locally targeted ads in search results. source: News.com (Local Match will also appear on CitySearch...)

Geoff Stevens, general manager of local search at Overture, said the company would give distribution partners flexibility in how they implemented the listings. For example, Yahoo could pass along ZIP code information for searchers signed in as members, while another search partner could use IP targeting to determine location. Many will ask users to identify their location for local results, he said.

Google also offers advertisers the option of targeting within a mile radius, but the minimum distance is 20 miles. Stevens said Local Match’s half-mile radius option would provide more precise advertiser targeting and more relevant listings for searchers. ...

A Verizon study in late 2002 estimated that 63 percent of small businesses lack Web sites. To solve this problem, Overture asks each Local Match advertiser to fill out a short business questionnaire including hours of operation, address, credit cards accepted and a short description. The business information is presented to a searcher clicking on a listing, along with a map showing the business’s location.

The Kelsey Group has estimated that the local search market could reach $2.5 billion in 2008, depending on how successful Google and Yahoo are in deploying local search opportunities. The researcher thinks that 10 percent of all searches are for local commercial information.

One major problem facing its widespread adoption is the self-service ad model. Stevens said Overture would look to partner with yellow pages and newspaper publishers that already have sales forces, in addition to promotion through direct mail. source: DMnews

See also: Overture Local Match FAQs