Happy Easter, Ads, & Gluttony

Happy Easter all.

I just got back from eating way too much food :(

While digesting it...

I thought about looking up how to spell gluttony and noticed that Google only shows two ads for the proper spelling and no ads for glutony.

Overture only appears to have one ad.

Does this term have any value to various dieting products or services? Maybe. Maybe not.

Kinda weird to see the fact that almost nobody is currently testing the market though, eh?

The No S Diet is advertising on Google AdWords and looks cool.

Its kinda funny that the site does not have much of a business model since thier advice is free and

Google policy does not permit the advertisement of websites that contain "the solicitation of funds and do not display tax-exempt status".

Yahoo! Meet LookSmart?

Frank Watson has a scathing post about some of the dumb ideas which have been floating about over at Yahoo!.

"We do not see Google and MSN as our competition," Tom HockSteatter said today, "we look at offline media as our competitors."

...

Right now no new SEM/Analytics companies are being allowed in, or the "not no, not now" response. Though he did not confirm it, more pointedly he did not deny that the existing SEM/Analytics/Tracking partners would soon be pushed out as well. "I won't say if existing agreements will continue."

I hope Kevin over at Did-It, the guys at Atlas and KeywordMax et al are ready for this.

...

"We have a strategic position for the web going forward", Tom HockSteatter said.

So did LookSmart and when MSN left that engine it rapidly feel to the side. I hope the Yahoo stock does not fall as heavily as that of LookSmart come announcement day.

With newspapers trying to buy their way into the web why is Yahoo! trying to move backwards?

Their clunky Overture interface, sporatic outages, contempt for analytics, and impending loss of MSN sure could make for a rather sticky situation.

For Frequent Flyers, French Courts Hate Google

Words of Wisdom from somewhere in Kentucky:
The more layovers you have the greater your chance of getting screwed.

Grr, I hate Delta!!!

Well at least I got to hang out with Patrick Gavin for a bit tonight. He is always fun to talk with :)

French Court Says Google Ads Smell Bad:
Perhaps those were not the words they used, but Google lost the appeal and they want Google to pay up for trademark related ads.

Yahoo! to Blog, MSN to Sell Ads, World to Get More Exciting

Yahoo! to join blogging fray

MSN adCenter is apparently being tested in France and Singapore first. they will be giving people more demographics and search details than the other engines do. more at
Cnet Asia
Investor's Business Daily

Google AdSense Ad Links, Google Local Business Center, The Butler, The Sandbox, New SEO Blogs

Ad Links by Google:
Peter D shows new AdSense change

Google Local Business Center:
wonder if the Yellow pages are feeling yellow? Andrew Goodman has the details. for now US only.

Wonder What Google thinks?
of a free product that strips out their published ads for the user

their response to autolink thusfur has been nothing short of pathetic. nice job Mark.

Ask Jeeves also recently created a FireFox toolbar.

Google Sandbox:
Does the sandbox only affect phrases containing popular words?
found on ThreadWatch

I have recently seen a site under a month old rank for some rather short query sets.

New SEO / SEM Blogs:
maybe not new, but at least new to me.
Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0
Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)

the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.

MSN Search Ads Beta Release

MSN to start beta testing their own ppc ad network Wednesday, March 16 2005.

Andy Beal thinks it will be better than AdWords and Gary Price states that the official word will come out tomorrow, but that the system may not be fully integrated for 6 to 12 months.

I would just like to say that the MSN ad sales person I spoke to yesterday who told me Overture sometime in 2006 may have not been giving me the best info he could have ;)

PPC Price Bubble, New Link Exchange Network, More SEO Tools

There is no PPC pricing bubble

New link exchange network. seems like a hybrid between the Digital Point's COOP link exchange network and some other link exchange sites.
What link exchange software or programs do you find useful?

More free webmaster tools. Google Dance tool and others.

Why Small Pay Per Click Search Engines are Usually Not the Answer

I think I see a similar thread about once a month or so. What small engine provides underpriced traffic?

Many people tend to be stuck on a product or service or marketing angle. We tend to view these as good and then place our problems on others.

  • Overture and AdWords are too expensive.

  • blah doesn't provide enough traffic.
  • blah has too low of traffic quality.
  • etc.

Before looking to smaller engines I usually recommend creating a product or service offering which does decent on AdWords OR Overture.

Google AdWords and Overture have some fundamental significant differences in how they operate which means that some ads can fail on one and succeed on the other. If an offering fails on both networks then refine it. Change the offering. Target the ads better. Bid on a different position. Position 1.0 might be the guy who is losing the most money. There are lots of things you can change.

When people just give up on Overture and AdWords it means that they are settling for

  • small streams of traffic

  • slow feedback loops
  • potentially lower traffic quality. If the traffic source is a good one why would they partner with a second rate PPC instead of one of the larger ones?

All that combines to likely lead to small streams of sales.

If you can't compete on the larger networks refine until you can. Create a profit stream and then look to duplicate the results.

If you corner yourself to the smallest networks as time passes you may be continually marginalized until your business goes under.

Google AdWords / AdSense Shakeup, Free Link Renting Guide, Ask Jeeves Blog

AdSense and AdWords shakeup:

found on ThreadWatch

SearchGuild birthday awards:
fun stuff

I was nominated but was beat out by Orion. a real shame that I do not know more about fractal spam and semantic co-occurance...

Free Link Renting Guide:
Patrick Gavin offers free link renting tips (PDF link)

Complacency:
Tim Converse (from Yahoo!) calls out Marissa Mayer (from Google). I am sure there are lots of fun dialogs between the various engines employees.

Ask Jeeves:
creates their obligitory blog.

Google AdWords API Beta

Google have launched their Google AdWords API. From their introduction page:

Google's free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns.

Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:

  • Generating automatic keyword, ad text, URL, and custom reports

  • Integrating AdWords data with databases, such as inventory systems
  • Developing additional tools and applications to help you manage accounts

It works in many language and its quota limits will be based on the size and spend of your account. You need a My Client Center account to sign up. Here is some of their support questions.

coverage at

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