"We do not see Google and MSN as our competition," Tom HockSteatter said today, "we look at offline media as our competitors."
Right now no new SEM/Analytics companies are being allowed in, or the "not no, not now" response. Though he did not confirm it, more pointedly he did not deny that the existing SEM/Analytics/Tracking partners would soon be pushed out as well. "I won't say if existing agreements will continue."
I hope Kevin over at Did-It, the guys at Atlas and KeywordMax et al are ready for this.
"We have a strategic position for the web going forward", Tom HockSteatter said.
So did LookSmart and when MSN left that engine it rapidly feel to the side. I hope the Yahoo stock does not fall as heavily as that of LookSmart come announcement day.
I have recently seen a site under a month old rank for some rather short query sets.
New SEO / SEM Blogs:
maybe not new, but at least new to me. Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0 Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)
the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.
Many people tend to be stuck on a product or service or marketing angle. We tend to view these as good and then place our problems on others.
Overture and AdWords are too expensive.
blah doesn't provide enough traffic.
blah has too low of traffic quality.
Before looking to smaller engines I usually recommend creating a product or service offering which does decent on AdWords OR Overture.
Google AdWords and Overture have some fundamental significant differences in how they operate which means that some ads can fail on one and succeed on the other. If an offering fails on both networks then refine it. Change the offering. Target the ads better. Bid on a different position. Position 1.0 might be the guy who is losing the most money. There are lots of things you can change.
When people just give up on Overture and AdWords it means that they are settling for
small streams of traffic
slow feedback loops
potentially lower traffic quality. If the traffic source is a good one why would they partner with a second rate PPC instead of one of the larger ones?
All that combines to likely lead to small streams of sales.
If you can't compete on the larger networks refine until you can. Create a profit stream and then look to duplicate the results.
If you corner yourself to the smallest networks as time passes you may be continually marginalized until your business goes under.
Google's free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns.
Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:
Generating automatic keyword, ad text, URL, and custom reports
Integrating AdWords data with databases, such as inventory systems
Developing additional tools and applications to help you manage accounts
It works in many language and its quota limits will be based on the size and spend of your account. You need a My Client Center account to sign up. Here is some of their support questions.