Verizon SuperPages Pay Per Click Review

Many of the Yellow Pages type companies are learning that their content has value online.

On March the 1st SuperPages, Verizon's Internet Yellow Pages website, will launch a redesigned website which includes pay per click advertising. Duncan Parry previews the PPC product that will be on offer and asks James Palma, Directory of Strategy, how SuperPages aims to sell PPC advertising to local businesses. - from article

  • Verison is planning on charging by category to help business save time.

  • The associated prices will weed out much of the advertising from the smaller unique competitors who are the ones that actually add the true value to the Verison SuperPages site.
  • A much better way to price it would be to sell as a hybrid. Offer the category listings, and also sell keyword listings in a Dutch auction. Assuming they could place the direct matches about their category listings, this would increase the quality of their product and allow them to sell more ad space.
Published: February 20, 2004 by Aaron Wall in pay per click search engines


Interested in PPC
January 18, 2008 - 4:02pm

I normally don't post comments, but with SuperPages it's a different story.

I had an account for two days, and canceled it when my Company name, name real name, email address, last four digits of my credit card, credit card type, and expiration date was submitted to on at least two accounts to other businesses on I found out when I received an email that the transaction had failed.

So, fearing that Idearc and SuperPages system wasn't secure, and the ICare Rep told me that there was a "glitch in the system", I canceled my account to protect my credit card. I didn't know what else to do, and they had no ideas other than canceling if I didn't feel comfortable.

The two reps I spoke to said that they understand, but that their policy is to bill a minimum service charge. So on top of having my personal and credit card information caught up in their system glitch, they charged me a service fee.

The customer service is just so typical of this yellow page company that now wants to bring their policies to the Web. Their reps are well trained to follow policies.

The Web is not the place for this type of customer service. And not using SuperPages should not make nearly any difference at all to a Web marketing campaign.


January 25, 2008 - 7:58pm

The Verizon SuperPages salesman told me that they would setup a free trial website. He said, "Try it for a month, if you don't like it cancel and owe nothing." It turned out that the salesman lied. There was no free trial month. There was a $1200 a year contract. Additionally, Verizon locked my domain for two years and charged me a $50 release fee after that. Verizon customer service offered no recourse, only threats of law suits and attorney fees. It was cheaper to pay the $1200, than fight it in court. Beware of over the phone contracts with Verizon. The contract they enforce is not what you might think it is.

January 28, 2012 - 4:06pm

This behaviour by SuperPages is despicable, a friend of mine is a Dentist, Superpages had him transfer his 12 year odl registration to them to "manage", he got POOR results from their service and so did not renew his service, now they are holding his domain for a RANSOM. It costs NOTHING to release a domain, just unlock it and provide an auth code, 5 minutes work. To then be charged for a rubbish SuperPages service just adds insult to injury. The message is clear, stay away from SuperPages because they are not super!

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