Yahoo! Launches Yahoo! Q

Yahoo! launches Yahoo! Q, which shows contextually relevant news and links in a small pop up box next to content.

"The thinking is that if you can read an article, you can be inspired to search," said Ken Norton, senior director of product management at Yahoo search. "We're bringing search to the moment of inspiration... We'll save them time and energy, and the most relevant search." source: MarketWatch

A couple weeks ago Jakob Neilson talked about using fat links (or smart links which offered multiple options or opened multiple windows when clicked). This is the first implimention of the concept I have seen by any major web players.

There are two major modes for Yahoo! Q:

  1. Webmasters can add the Yahoo! Q code to their pages... I will be doing that shortly just to test it out.

  2. Users can download the Yahoo! Q DemoBar or add extensions to FireFox.

Eventually Yahoo! may integrate ads into their Q boxes, but off the start they are primarily hoping to improve search usage. The fact that FireFox is part of the beta release means that Yahoo! is really starting to create products which the web community will help market for them.

I have not tested it much, but is sure sounds like cool stuff.

PostScript: I installed Yahoo! Q on all my individual post pages. It was easy to install, but I am kinda tired.

I few things I do not like about it...

  • the Yahoo! Search blog has not yet installed Yahoo! Q. What is up with that? ;)

  • It slightly messed up my template. Not sure if I am at fault or it is at fault.
  • It requires me to pop the form element up within the content tags when I would have prefered to have it lower...like near all the other search engine links. currently if I do that it might place too much weight on the post title
  • Since many of the highlights will be at the bottom of the screen it will require the user to scroll down to see the Q box. Perhaps they could find a way to ensure a large portion of it fits on the screen?
  • Jeremy stated that they are working on the clunkiness problem.

The technology is a fairly cool idea and should be amazingly useful for community driven sites.

When You Can't Rank for Your Own Name...

So I was looking for a site of a well known SEO in Google and he does not show up for his site name.

I remembered a few others that this happened to recently and spoke to a friend who has seen a bunch of this. It appears that this is a rather common occurance now, where sites that are aggressively improving their rankings stop showing up for their keyword and sometimes their site name.

I looked at some of the keywords for this site and some of the deep pages are ranking poorly for his primary terms in Google, but they are outranking the home page (which heavily targets those same terms and is absolutely burried). None of his pages rank for his site name.

I suppose this is a good way for Google to attack people selling competing advertising systems that manipulate their index. Rank them lowly for their keywords AND remove them from the index for their site name.

If people do not show up for their own name it hurts their brand. On the web AND off the web their entire brand is diminished by not showing up for their own name.

Then the only way these people can show up for their own name and brand is by buying in on AdWords, and if you have a strong brand that can become a competitive landscape and those costs can add up quick.

Pretty damn cool self regulating system if you are Google, but kinda sucky for joe average SEO company. :(

Amazon Margins Drop, Stock Tanks, Amazon offers Cheaper Express Shipping? , John Battelle Interviewed, AIRWEB Conference

Amazon:
Amazon reported their quarterly results, which fell well below expectations due to lower margins.

They then announced a new program by the name of Amazon Prime, where you get unlimited express shipping for the whole year for a one time $79 fee.

John Battelle:
Interviewed

Interesting Sounding New Conference?
First International Workshop on Adversarial Information Retrieval on the Web

from an email I got

The attraction of hundreds of millions of web searches per day provides significant incentive to content providers to do whatever necessary to rank highly in search engine results. The use of techniques that push rankings higher than they belong is often called spamming a search engine. Such methods typically include textual as well as link-based techniques. Like e-mail spam, search engine spam is a form of adversarial information retrieval; the conflicting goals of accurate results of search providers and high positioning by content providers provides an interesting and real-world environment to study techniques in optimization, obfuscation, and reverse engineering, in addition to the application of information retrieval and classification.

The workshop solicits technical papers and synopses of research in progress on any aspect of adversarial information retrieval on the Web. Particular areas of interest include, but are not limited to:

- search engine spam and optimization,
- crawling the web without detection,
- link-bombing,
- reverse engineering of ranking algorithms,
- advertisement blocking, and
- web content filtering.

Papers addressing higher-level concerns (e.g., whether 'open' algorithms can succeed in an adversarial environment, whether permanent solutions are possible, etc.) are also welcome.

IMPORTANT DATES

11 February 2005 E-mail intention to submit (optional, but helpful)
25 February 2005 Deadline for submissions
25 March 2005 Notification of acceptance
8 April 2005 Camera-ready copy due
10 May 2005 Date of workshop

The real question of course, is why would you give away spam white papers to a conference where many current search engineers are part of the program committee?

Google Referral Program & Google Karma

Google has launched an affiliate program.

  1. One of your visitors clicks on the graphic or link and is taken to a Google sign-up page.

  2. That person signs up for an AdWords account or applies to become an AdSense publisher.
  3. Advertisers qualify as completed referrals after they spend $20 with AdWords. Publishers qualify after they earn $75 in AdSense revenue.
  4. Every month, Google calculates the number of completed referrals you have directed to Google.
  5. Once you accrue $100 (five completed referrals) or more, you will receive a check. Google only issues checks once a month (for details, see the FAQ).

I already applied, but am uncertain as to how long it will take to be accepted. In 8 days I may also get to be a Google Advertising Professional.

Their stock is well over $200 and I got 50 free Gmail invites if anyone wants one just shoot me an email.

Google karma continues to brew... ;)
Google Karma.

Google Strong 4th Quarter, Yahoo! Japan Blogs, Australian SEM Conference

Google 4th Quarter:

Yahoo! Japan Blogs:
Yahoo Japan has beaten Yahoo to the blogosphere

Down Under:
Australian SEM Conference

DMOZ Post:
NickW finds Black Knight's what is wrong with DMOZ post ;)

MSN Officially Launches, Comment Spammer Chat

The Search Wars:
MSN makes the official switch announcement and is to spend big.

To appreciate the financial power of MicroSoft you need only look at the various 4th quarter "US Personal Income Soars" news stories which were primarily caused by MicroSoft's $32,000,000,000 dividens.

And while that is a lot of Zeros it certainly is not a Google's worth of them, but Yahoo! apparently is also digging into Google's market share.

The Registrar Wars:
Google is now a registrar

The Blog Comment Wars:

SEO Contest Wars:
Loquine Glupe
I am thinking about running a buy viagra online contest soon. more on that later...

The PPC Wars:

The Oil Wars:
free Exxon Mobile gas

The Echoing Wars:

Lots of Random Stuff...

Searchtextual Ads:
AlmondNet launches an ad network based on search behavior, and apparently they have a patent for it too.

Future of writing:
Steven Berlin Johnson writes about how technology will forever change writing.

Branding:
Apple replaces Google as brand of the year.

ClickTracks Optimizer:
new mid level analytics software

Digital Identity:
MP3 streams from Future Salon on Digital Identity

Hyperlinkage:
new Bloglines competitor

VLIB Update:
A friend of mine is one of the maintainers of the VLIB. I just got off the phone with him and he stated that they are cleaning up the VLIB using technologies such as XML.

Survey Says:
take a Google Survey and read some survey results from another recent survey.

New Wiki Based Search Engine:
loots data from WhoIs database.

Iraq Election:
UN pays bloggers to shill

Merger:
SBC to buy AT&T.

Excrement:
Man peed way out of avalanche
2,000-ton pile of burning cow manure
hat tip to Frankie from TP on the excrement links.

Google AdWords API Beta

Google have launched their Google AdWords API. From their introduction page:

Google's free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns.

Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:

  • Generating automatic keyword, ad text, URL, and custom reports

  • Integrating AdWords data with databases, such as inventory systems
  • Developing additional tools and applications to help you manage accounts

It works in many language and its quota limits will be based on the size and spend of your account. You need a My Client Center account to sign up. Here is some of their support questions.

coverage at

Automated SEO Tools

I actually do not know tons about SEO automation stuff... have not really tried it. Here are some of the things I have read about

automated content generation:
ArticleBot
cloaking (such as the stuff from Fantomaster)
traffic equalizer
rss equalizer
mixes like affiliate merchant feed + rss content+ ppc backfeed

automated link generation:
guestbook bots
blog comment bots
wiki bots
distributed link networks (such as the coop ad network)
think there are lots of things you can do with rss

I am sure there will also be lots of automation talking at the ThreadWatch SEO meeting...

feel free to comment anonymously with a fake email or whatever, but what automated tools on the market do you use and find helpful?

The diminishing value of...

the employee blog
Google says shh to this blogger

Philosophers
condensed and abbridged for your pleasure...

People
oh lothesome me

Bandwidth
bandwidth limit exceeded at the 2005 bloggies site. some host looking for a hosted by link might have just struck gold? you gotta think thats a fairly strong site.

Cnet
NickW rants

Affiliates
a heated thread at threadwatch

SEO Blogs
we all say the same stuff... ;) Peter D has the scoop

Directories

a dollar
actually a shocker, think its near its two month highs...goes off to quickly register many sites (using roboform) while the dollar has a better conversion rate

Pages