Yahoo! Launches Yahoo! Q

Feb 3rd
posted in

Yahoo! launches Yahoo! Q, which shows contextually relevant news and links in a small pop up box next to content.

"The thinking is that if you can read an article, you can be inspired to search," said Ken Norton, senior director of product management at Yahoo search. "We're bringing search to the moment of inspiration... We'll save them time and energy, and the most relevant search." source: MarketWatch

A couple weeks ago Jakob Neilson talked about using fat links (or smart links which offered multiple options or opened multiple windows when clicked). This is the first implimention of the concept I have seen by any major web players.

There are two major modes for Yahoo! Q:

  1. Webmasters can add the Yahoo! Q code to their pages... I will be doing that shortly just to test it out.

  2. Users can download the Yahoo! Q DemoBar or add extensions to FireFox.

Eventually Yahoo! may integrate ads into their Q boxes, but off the start they are primarily hoping to improve search usage. The fact that FireFox is part of the beta release means that Yahoo! is really starting to create products which the web community will help market for them.

I have not tested it much, but is sure sounds like cool stuff.

PostScript: I installed Yahoo! Q on all my individual post pages. It was easy to install, but I am kinda tired.

I few things I do not like about it...

  • the Yahoo! Search blog has not yet installed Yahoo! Q. What is up with that? ;)

  • It slightly messed up my template. Not sure if I am at fault or it is at fault.
  • It requires me to pop the form element up within the content tags when I would have prefered to have it lower...like near all the other search engine links. currently if I do that it might place too much weight on the post title
  • Since many of the highlights will be at the bottom of the screen it will require the user to scroll down to see the Q box. Perhaps they could find a way to ensure a large portion of it fits on the screen?
  • Jeremy stated that they are working on the clunkiness problem.

The technology is a fairly cool idea and should be amazingly useful for community driven sites.

Published: February 3, 2005

Comments

Aiden
February 5, 2005 - 1:34am

I dont like Y!Q, it hasnt helped me in my search at all. In fact, it gives me links taht are irrelevant. I dont understand waht all of this buzz is surrounding it. Didnt that start up, blinkx come up with a much more automated version of this months ago? I am going to test out blinkx

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.