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What is Yahoo! Gemini?

Yahoo! announced the launch of Gemini, which allows advertisers to buy in-content native Yahoo! Stream ads on the Yahoo! homepage and other key Yahoo! properties. In addition Gemini will allow Yahoo! to sell their own search ads on mobile devices rather than Microsoft's Bing Ads.

Here is an example of a stream ad right on the Yahoo! homepage.

These ads are sold on a cost per click basis like Google AdWords and Bing Ads. They appear on both desktop and mobile versions of Yahoo!.

You can sign up for Gemini here.

Gemini's Growing Importance in the Search Landscape

Late in 2014 Yahoo! shocked the search landscape when they announced a deal with Mozilla to become the default search provider in Firefox.

In RKG's Q1 2015 digital marketing report they highlighted how Yahoo! Gemini is quickly growing and now powering a significant share of mobile search ad clicks in the Yahoo!/Bing ad network.

Yahoo! is further expanding the reach of their network through powering in-app search on thousands of apps and story recommendations on popular publishing networks like Vox Media, CBS Interactive

Gemini will soon likely power many of the desktop search ads on Yahoo! Search as well, as when Marissa Mayer renewed the Yahoo! Search contract with Microsoft, she lowered the guaranteed inventory delivered to Microsoft to 51% and got Yahoo! a carve out to enable them to deliver their own ads on desktops, laptops and tablets along with mobile devices. Yahoo! now has the ability to use Bing algorithmic search results without using the ads on up to 49% of their search volume.

Get in Early & Save

Since Gemini is a relatively new ad network their clicks tend to be significantly cheaper than clicks on ad networks established long ago. Gemini can represent a significant savings over buying Google AdWords ads.

Activate your Gemini account today

Published: February 19, 2014 by Aaron Wall in yahoo

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