Yahoo! Search Now Powered by Bing

Aug 19th
posted in

Pretty exciting day in search seeing Bing results live on Yahoo! Search results.

Yahoo! Search Powered by Bing.

There were some questions as to what might transfer and what might stay. It seems that generally algorithmically there was roughly a 1 to 1 transfer.

Same Rankings.

Yahoo! is still showing fewer characters in their page titles than Bing does. Site links (listed below some sites) may also use different anchor text. But the core results are the same. The big exceptions to the concept of the 1:1 representation would be vertical search results, left rail navigation customizations & the inline search suggestions Bing does in their search results for popular search queries.

The vertical search results & left rail navigation being home grown is no surprise, as many of the features aim to keep you on the parent portal, and that is Yahoo!'s bread and butter. Here is an example of the inline suggestions Bing does (in this example, for "loans")

Inline Suggest.

Instead of inline suggestions like that, you might see the following kinds of navigational cues from Yahoo!

Also Try.

There has been some speculation as to if any Yahoo! penalties will get rolled into Bing (or Yahoo!'s version of Bing) & so far it seems like that is generally a no. Of course, that could change over time. There also has been speculation of Yahoo! Site Explorer going away, but it seems it will remain through early 2012.

The Yahoo! Site Explorer team is planning tighter integration between Site Explorer and Bing Webmaster Center to make the transition as smooth as possible for webmasters. At this stage in the transition, it is important for webmasters to continue using Yahoo! Site Explorer to inform us about your website and its structure so you keep getting high quality traffic from searches originating on Yahoo! and our partner sites – even from markets outside the US and Canada that haven’t yet transitioned to Microsoft systems. To keep things simple, we will share site information you provide on Site Explorer with Microsoft during this transition period.

When Microsoft fully powers the Yahoo! Search back-end globally, expected in 2012, it will be important for webmasters to use Bing Webmaster Center as well. The Bing tool will manage site, webpage and feed submissions. Yahoo! Site Explorer will shift to focus on new features for webmasters that provide richer analysis of the organic search traffic you get from the Yahoo! network and our partner sites.

Unfortunately some of Yahoo!'s advanced link query operators seem to no longer work (say you wanted to find links to a domain from .gov pages). But you can get such link data (or at least a piece of it) from Majestic SEO or SEOmoz's Linkscape (also in OSE's export feature & eventually their online interface).

Some smaller search companies, like Exalead, still offer advanced filters while performing link searches. The ability to search a full web index allows you to do cool stuff you can't do with just a link graph. I haven't looked at it yet, but I have heard good things & owe the folks at InfluenceFinder a review soon. When Blekko launches they will have a boatload of free SEO features to share as well. Members of our community have been giving it rave reviews for the past month or so.

Published: August 19, 2010

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Comments

August 19, 2010 - 4:02pm

Last week I noticed Yahoo/Bing testing the transition, which obviously resulted in a nice traffic increase. The joy went away the next day. Today, it is nice to see "powered by Bing" at the bottom of the page and our rankings returned.

If my memory serves me correctly, I recall seeing a statistic stating somewhere near 36% of the results would be affected. Like you, however, the search terms I've queried seem to be mirrored (1:1).

Have a great day!

- Eric

August 20, 2010 - 12:36pm

Any ideas on when the regional versions of Yahoo will be Bing-powered? Yahoo UK is still showing different results to Bing.

August 21, 2010 - 3:51am

Some regional results are already powered by Bing. My wife was born in the .ph & it looks like those results are already switched over. As far as some of the larger regional markets (say UK, Japan, and a few others)...it looks like they stated in the above bit about the continued existence of Yahoo! Site Explorer that some of the other stuff will live on through early 2012, when the expect the full transition to be complete.

August 20, 2010 - 3:54pm

Google will still dominate. Ask spent (or maybe still spends) a very large sum of money getting their name out there and, as of now, only holds 0.75% of the global market share. Bing and Yahoo combined don’t even make up 10.0%.

August 22, 2010 - 4:50am

signs you spend a lot of time working online:

1. You use tld's instead of full country names

:D

just kidding!

August 23, 2010 - 10:53am

I recently read that Bing has pushed ahead of Yahoo overall. Any thoughts on their ultimate plans for Yahoo? It obviously still represents a huge chunk of overall traffic, but do you see this as ultimately becoming a conflict of interests?

August 23, 2010 - 1:08pm

I see it as a large traffic partner, much like how Google has AOL signed on & Ask.com signed on to syndicate Google ads. This sort of relationship has been common for years and years now.

If you look back far enough (say ~ 5 years) Microsoft search & Yahoo! Search were consolidated algorithmically and on the paid search side (after Yahoo! bought out Inktomi + Overture).

All that happened over the past 5 years was that Yahoo! mismanaged their position, didn't allow advertisers to opt out of FRAUDULENT traffic partners, destroyed their own click value, and then eventually had to throw themselves at Microsoft after bean counters took over the company.

Yahoo! was so mismanaged that one day they killed the Overture keyword tool & never replaced it with anything! Further, even while it was running they never put any ads on it recommending you try Yahoo! Search Marketing. Their management was actually that ignorant. Unbelievable.

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