The Yahoo! Story

Nov 11th
posted in

Worth a click, and full of cautionary reminders :D

The Yahoo! Story.

Published: November 11, 2010

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

November 11, 2010 - 8:27pm

...rarely have I seen a graphic or story where that adjective applied quite so well. Thanks for sharing, Aaron.

November 12, 2010 - 11:10am

I couple of years ago I was trying to help out a buddy out and get him an Oveture feed so he could put it on his high traffic finance site. He is based in the US and we're in the UK.

Yahoo was happy to provide us with one and we made them hundreds of thousands in clicks, my buddies site had 10 times the traffic but we needed a US feed. They would've made hundreds of thousands if not millions had they provided a feed to him.

We begged them, called them, emailed every person we knew. Got other people with big accounts to ask them. They were just not interested and didn't know where to begin.

I think this general "it's not my job" and "I don't make and sales commission so I won't bother helping" attitude is systemic in a largely demotivated company and has largely contributed to their demise. Apart from what appears to be terrible management, right from the top.

Respectfully Yahoo!, you deserve to die. Survival of the fittest and you're an overweight, stupid baboon.

November 12, 2010 - 5:56pm

Yeah...and the weird part with Yahoo! was is they were stingy with their feed toward people with clean search-driven traffic sources, while they allowed sub-feed licensing to the people who were doing arbitrage stuff. There is even one well known webmaster who worked the Yahoo! feed who had "clickbot" in his nickname. The net result of such scam click activities was that many Yahoo! keywords only sold for something like 1/3rd or 1/4th of what Google could get for them.

As you said, that company deserves to fail.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.