Now All Blogger Outreach Campaigns Will Be Considered Spam Too :)

Nov 12th

Not that long ago I highlighted how infographics were largely being destroyed as a link building tool by some unscrupulous folks who were offering to pay people to host the infographics to their sites - in a sense making the word infographic seem & feel like spam, just like paid links. :D

After killing that source of links, the folks behind that work are proudly moving on to fake non-profits and awards for bloggers, launching multiple fake charity sites in the last couple months, and then mass emailing bloggers with fake awards and link buying offers, along with a touch of comment spamming. I mean, its not that many comments. :)

Any website with only 4 pages of content, that claims to be a non-profit, yet has no contact information available, while claiming to be 3 or 4 years old (even the domain name was only registered 2 months ago) is probably somewhat sketchy.

Hello,
I'd love to purchase a text link ad on one of your pages such as ____

The link would be going to a finance or MBA site.

My budget is $100 and can pay via PayPal. I can give you a call about the
details or email you more information, let me know.
--
Maggie Sands

As a marketer, you want anything you do to pass the sniff test. So if your stuff looks anything like this fake scammy crap garbage then you are not going to have much success with it. Largely because the folks who are sending out millions of emails are going to sterilize the market and turn the web cynical toward even more marketing techniques. So you need to make your marketing efforts that much more personalized, and it also helps to have a real presence in the field, that way bloggers won't dismiss you as just another scam, like they might those folks promoting the fake charity angle.

This is another reason why it also helps to create things in entirely unique formats. The gamers exploiting stuff burn out one opportunity after another, but most of their new & creative slants are simply extensions of things that worked for others. Getting out in front of the scammers on a new trend & format is far more profitable than following in their footsteps. But be aware that marketing ideas have a curve to them. An idea which starts off pure and is successful & profitable will end up coming under the eye of scammers at some point. And most forms of fraud are based around trying to look like the real thing, so eventually a format that was once profitable eventually loses its potency and you must move on.

The best forms of marketing which help you differentiate yourself from the scammers are those which build trust over time: branding, awareness, social interaction, etc. The person holding up a puppet might be able to compete with you here and there from time to time, but if you build something with depth and substance they will have a hard time competing on a sustainable basis.

Published: November 12, 2010

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Comments

November 15, 2010 - 12:32am

I am surprised so many people fell for it, saying "thanks, readers!" and doing just what they were told.

November 15, 2010 - 7:27pm

Hello Mr. Wall,

Every time I think of giving up on my dreams of "making a better world" because it isn't as sexy to people as buying dreams I somehow stumble across one of your posts bashing the scammers and encouraging integrity, authenticity and value.

So while I'm still in the "zone" I'd like to ask.

I had this idea of GuruBomb for a few years, first as a blog to make hints at the fake dreams some (most) internet marketing gurus sell, similar to your post on Ryan Deiss from a few months back.

Then I thought this would only bring hatred onto me from the gurus (obviously) and the people whose bubbles I've burst.

So I gave up on it.

But these days I see as if people are starting to open their eyes to the lies and the internet as a whole is becoming more mature meaning more and more people can actually use it a channel to make money (not in the dream-selling way, but by providing actual value).

So now again I thought of GuruBomb, but this time as a site where everyone could discuss internet marketing products, services and people.

But I still have my doubts.

What would you say? Are the people ready for the truth?

Thank you! Really and honestly - thank you!

November 16, 2010 - 1:18am

Do you want to make that site to help people? Or to make money from it?

Its very hard to make money from telling people that other people are scammers, precisely because it attracts a bunch of people who at some point view most anything that costs money as some flavor of a scam. But that site can surely help people ... check out SaltyDroid.info as a site that plays that role well.

For a site that makes money, it probably won't make a lot of money by focusing on calling stuff scams, but by creating things people want. You can glancingly mention scams and/or have that sort of stuff be a side bit of what you do (like what John T. Reed does) but ultimately you put yourself in a position where you really have to deliver if you focus on scams, because it does attract a lot of negative energy and a lot of folks who would like to take a whack at you.

November 16, 2010 - 1:37pm

Yeah, that's what I thought as well... The only truth people want is similar to what imreportcard.com offers - most of the ratings there are A+ so to speak, even though I have personally dealt with some of the "gurus" there and know what they really are.

Oh well, thank you for your time Mr. Wall!

November 17, 2010 - 12:08am

I believe that site has auto-generated reviews on it. There were reviews comparing me to god and such. On the first one I was puzzled, after about a half-dozen of them I realized it was a bot and/or something where people got credits for writing fake reviews.

I the "make money online" niche there is more money in anonymously scamming people than there is in teaching people how to avoid scams. But one would need to have extreme tunnel vision to only want to operate in that 1 cesspool market while ignoring the broader web.

November 17, 2010 - 6:12pm

A cesspool it is, and a cynical one, and hypocritical. As for you being a god - compared to the average scammer you do kinda stand out Mr. Wall (take that as a humorous compliment!).

November 15, 2010 - 8:38pm

"The best forms of marketing which help you differentiate yourself from the scammers are those which build trust over time: branding, awareness, social interaction, etc. The person holding up a puppet might be able to compete with you here and there from time to time, but if you build something with depth and substance they will have a hard time competing on a sustainable basis."

Again,...I have to agree with Aaron.

It's simple. Brand yourself as real. And Stay! real. Don't go over to the dark side. :-)

It will take time. But it will be worth it.

JohnRobbins

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