New Smarter Google AdWords Keyword Evaluation

Google is using predictive modeling to try to help serve up more of your ads.

New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.

How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.

If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.

If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.

More info on the Google AdWords Changes

RSS Ads, Public Spam Reporting

Nov 9th

Pheedo
RSS Ads are here...Overture and Feedburner may be nearing a partnership too.

Getting Less for Your Buck...
PPC prices rise 14% on the month.

Public Spam Report
goes awry... DaveN states why many "spammers" still use blogs and guestbooks:

Blogs are now a smoke screen. I monitor the same areas as you, and I saw a site come in to the top 20 with only 20 backlinks before the blog screen went up..

Generally it is a bad idea to post public spam complaints. Its doubtful that search engine reps will see them before they get snipped (or react to them if they do), and you may introduce additional competitors to your keywords while making enemies.

SEO Forum Growth, Google Posts AdWords Content Policy

Nov 6th

SMA UK
Releases membership rates.

Go Big or Stay Home
Less than a month old, the Uncover the Net directory just joined the World Wide Web Consortium, already has over 100,000 pages in Google's index, and is running a free site submission program this month... click here for details of the promotion.

Google
Stock 30 points off its peak. Perhaps the market did not like the new (finally published) AdWords Content policy.

She Comes and Goes...
RCJordan starts a thread about how SEO Forums build up and die off...lots of great comments there too.

Talk to me:
Speegle

Sterling Blog Comment Spam
Having a blog is a good way to track what markets are exceptionally competitive or which ones people think are worth a ton of money. I have been getting a bunch of forced sex spam recently...apparently some people are into that, and it is perhaps a hard market to penetrate.

Today I just got a comment from Sara B Sterling, pointing at http://www.sarahsterling.com/

Notice the Sterling anchor text...bet that becomes a silver website.

Canadian Dollar:
At 12 year high against the US dollar. After the election some Canadians are looking to use the additional funds to rescue people from the states, while others just want to buy the blue states outright.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

DMCA Being Used Against Google

Political Search Engine Marketing

Nov 2nd

Google Vote Logo.

Google for President:
Steven Berlin Johnson is probably one of my 3-4 favorite authors. He writes awesome books and lots of cool articles.

Not too long ago he wrote Google for President, which looked at how the presidential campaigns were missing the boat (no, not the swift one) on buying Google AdWords ads.

Participatory Democracy:
Democracy only works if you actively participate. Over the last two months I have been running a smallish campaign on Google AdWords for the presidential election. I wrote about my line of logic and my actions in a boringly named article Political Search Engine Marketing.

I do not care much for either canidate, but think now is a good time for change. Whether you think I am right or wrong it is a fact that our government, our society, and our world would be far better off if people questioned authority and spoke their mind a bit more often.

Anyone think Political SEM is going to get huge?
Just in case it does I registered the domain name. No intention of making a site for it anytime soon, but if I really start to dig politics it could be a fun way to get into some mischief. There are lots of other things I want to learn about too though :)

Other SEO / SEM Blogs Covering the Election ;)

Traffic Power Sinks to New Lows :-(

Las Vegas Tribune article...

New Google AdWords Features...

Oct 29th

Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.

Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.

Faster Reports
Reports of all sizes are now faster and more reliable than ever.

From the horses mouth

Froogle Upgrades...

From Froogle Newsletter Volume 4...

Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.

The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:

  • Leverage the product copy you’ve already written for your site
  • Generate specific, high-CTR ads with no additional work

  • Increase the number of queries on which your ads appear

The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.

If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.

Ad Automator if / when done correctly will be huge...

a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.

Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.

You can see both features when searching for 0130957011... or other good books by # :)

BellSouth to Sell Google AdWords

Oct 29th

BellSouth to Sell Google AdWords:
This is the first time someone outside of Google has been able to directly sell AdWords (to plumbers).

GoogleGuy World Tour:
Actually not a world tour, but he showed up at SEW forums.

Google: Not for Me:
Russell Baettie explains why he does not want to work at Google.

& Not for Online Publishers:
Online publishers rail against Google - yawn
(thanks to Gary)

SEO Forum Madness

Oct 28th

A bunch of random forum news...
Hired?
Lots of stuff going on in the SEO Forum scene. In the last week not one but two people have tried to hire me as moderators for new forums that are coming out. I said no, but talk about a saturated market... One of the forums is a big money pay site, the other will be at a link site (since they are not out yet neither of them are mentioned by name in this post).

Its kinda cool that people would be willing to pay me to do what I do for free anyway. I wonder if it would be worth it to try to make my own forum? I could have one of a million SEO forums :)

New Forums:
My friend Nandini is starting a new forum called SEO Zip. I am not supposed to mention it until tomorrow, but I felt like mentioning it with all the other forum stuff. I am trying to help her get it off the ground running, so I will try to post there a good bit. Please stop by and say hi.

Post Trades is a new forum dedicated to link trading. They got a cool tool for analyzing data about your site in the upper right corner too.

Derek Chew also has a new forum at SEO Place.

Forum Spammer:
(from an anonymous forum moderator at a forum which is new to me) I got accused of major forum spamming for the first time:

Your many posts in the seo forum smell like spam to me. I am sure of it. But, I am a fan of link spam so no problem... just try to put more thought into your posts. It is too obvious that your just trying to get a high post count and want to post the smallest amount necessary in order to give a half-assed answer.

I am not saying your answers are wrong - just shallow, and you know it. If you don't know it then you have no business running seobook.

I did not even put a sig link in my posts and all I could think was "what a jerk."

Retired:
Lots0 just retired from moderating at SearchGuild. If I had to list 2 or 3 people who taught me the most about the web and SEO stuff his name would be on the list. Thanks for teaching me so much Lots0 and hope to see you around.

Don't Forget...
ThreadWatch is a great place to get forum coverage if you don't have time to visit them all.

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