Search Marketing UK Trade Organization...other stuff

Oct 22nd

SEMPO UK
no way Jose... Sick of the SEMPO antics, the brass of the UK SEO scene have made their own search marketing organization.
With the likes of Barry Lloyd, Ammon Johns, & Mike Grehan I am sure they will do well.

Spammer?
A White KnightTM is crowned

Yahoo!
buys Stata Labs who is the maker of Bloomba

GOOG
their stock is up a bit more on the day. Their market cap sits at 47.37B and Yahoo! is at 47.56B.

Google Reports Quarterly Results

Oct 22nd
posted in

Holy GOOG Batman
Google reports quarterly results. Stock up a cool 15% on the day.

Funny
Chris Ridings is up to the clever stuff again. We the black hats...

More Pics...
Yahoo!...they are now indexing over a billion images.

Free C Class IP Block Checker, Google to Grow

Oct 19th

Free Bulk C Block IP Checker Tool
Check to see if links are on the same C block IP address, free... cool tool
Thanks to Nick

AOL Europe Extends Partnership with Google

Google, which already provides AOL Europe with targeted advertisements, said its expanded multi-year arrangement will let it target the U.K., France and Germany. Source: CBS MarketWatch

Google to Gain MANY Advertisers?
Google is to announce quarterly results tomorrow, and while they refuse to make forcasts, they believe they will add 372,000 advertiser accounts over the next 4 years.

Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.

France and Trademarks
The French Overture keyword suggestion tool offers tips on trademarks

Greed:
16 yr old says "let's sue Google"

Google Instant Messenger?
google_im:// protocol found in the Google desktop search.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

Free Themed Link / Backlink Checker

Oct 18th
posted in

Not sure how "new" this is, but it is a cool tool for free.

Text Link Brokers added a free themed backlink grabber tool to their site.

You input

  • the keyword you are interested in

  • the desired minimum PageRank
  • Number of search result pages
  • & your email address

The tool then cross references the backlinks pointing into competing websites and returns a list of websites which meet your minimum PageRank requirement and link to two or more sites that were ranked in the search results.

Pages that link to multiple competing sites are appealing link targets since they frequently are likely to link to your site too.

The tool takes a good deal of time to run because it has to do a ton of data processing.

Gmail clipped the email so I did not see the whole report, but what I saw looked rather useful. The email is available in both HTML and CSV formats.

One potential negative to using this tool is that you may be exposing your industry to the eyes of an influential link broker who may be working for a competitor, may soon help a competitor, or may become a competitor [added: Jarrod below commented that they do not use the data in any way other than to process the report].

Links (from people like me blogging about tools like this) have an intrinsic value which may make giving away some tools more rewarding than selling them.

Cloaking Q & A, Deep Link Ratio Tool, Untitled Document

Oct 18th

AdSense Tool
SenseTool I have not tried it out, but it is free and looks neato...

Cloaking
a Q & A with Fantomaster

Backlink Update
Google did one yesterday.

Me Too:
the new Yahoo! Search sure looks familiar.

Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)

Untitled:
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).

I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.

Audio Clip:
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.

While peaking at Seth's blog recently I saw that Malcolm Gladwell has just wrote another book. <--- runs off to buy it...

If Blink is anything like The Tipping Point then it will probably be in my top 5 favorite books.

Keyword Tools, Cloaking

Oct 15th

Keyword Permutator:
Another one hits the market... The Permutator costs $50 and has a free 10 day trial. (link found on Peter D's blog)

Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.

PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.

Social Computing Research:
From MSN: Wallop... link from Beal

Industrial Strength Cloaking
Briefly explained from Fantomaster

Cool Idea:
from Chris Ridings...he allows smaller search engine and directory reps to receive notifications when their search engine or directory are mentioned at SearchGuild.

Roll Your Own:
Tara Calishain created a searchroller tool which allows you to create bookmarks to search Yahoo! from any collection of websites or folders.

Price Per Word?
John Battelle has a graph showing PPC revenue trends.

SEO Book Price
I am raising it to $79 in about 10 minutes. I still need to do a bit of grammatical editing, but hopefully I will be able to do that over the weekend or early next week.

NameBomb, Yahoo! has Happy Quarter, Other Stuff...

Oct 13th

NameBomb
(no relation to Tom Jones) ... Danny Sullivan coins another phrase.

Yahoo!
Has a stellar quarter & brings Jeremy Zawodny back to search.

Google
Negativity seems to help them... and they are off to India [added: where they are talked about image, speech, & multimedia search. also:
''There has been much speculation. But our work is focussed on improving the browsing experience,'' Google co-Founder and President (Technology) Sergey Brin told reporters here.

''Today's browsers are doing a pretty good job, but they can be improved. What we are looking to do is to enhance the quality of the browsing experience,'' he said. :source]

MSN
Robin Good on Search Champs...

Beta
Exalead

Survey Says!
My buddy Rich Stokes is running a survey about PPC advertising. Please help out. Everyone who takes it gets a free e-book on new AdWords strategies, and in addition, one in every fifty respondents will get $100 in cash.

Google SMS, Google Word Clustering, the Great Google AdWords Debate ;)

Oct 8th

Google SMS
Google is everywhere...now there is one more reason to get in a wreck while driving with a cell phone. Google launches Google SMS

Google Word Clustering & More
Andy Beal with the scoop

Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...

I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.

Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.

The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).

What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.

Increasing Price of SEO Book

Next Friday I am going to raise the price of the SEO Book to $79. Explanation / reasoning in extended post entry if you are interested in that sort of stuff. I will continue to give my ebook away to qualifying charities and also to one winner from each of my weeklyish newsletters.
I am usually all for selling stuff as cheap as possible, but I would like to continue to improve my ebook, and the time I spend reading and compiling data is a large portion of my life. There is a ton of value in that.

By leaving a low price on my ebook it makes some people assume it has a low value, which is absolutely not true. I work a ton to keep that ebook up to date and even go to many of the conferences that sometimes cost thousands of dollars to attend.

I still could improve the grammer in it some and I want to work to make it better and better. I want to keep learning and hopefully be able to pass on better and better knowledge. I could try to continue to sell it for $40 forever, but I do not think the sales will dip that much if I charge more, and if I charge more I will be able to invest more into it.

I also will still give away a free copy of my ebook to qualifying charities and am also giving away a free copy of my ebook in each of my free weeklyish newsletters from now on.

Google PageRank: Toolbar Update...

Oct 6th

Wow, about time...over 100 days between Toolbar PageRank updates. It is still going back and forth on the toolbar.

You can view the new Google PageRank details here.

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