Seth Godin on the Search Industry

Seth Wakes Up to search?
A while ago Seth made a comment which basically said SEO is luck and that AdWords was the only way to do search. A while ago I posted an article about why Seth is wrong about search.

Recently he posted a post titled "Is there a Search Industry," which has been getting less than rave reviews through the SEO community.

Later Seth talks about mob justice activity within the blog community (which perhaps relates to this feedback he has been getting), but what would he say if the whole search industry said well packaged virally spreading marketing books are chuck full of bullshit?

How can such a progressive thinker be so behind the times on search? Seth is getting a bunch of links from these out-of-left-field posts about search, so maybe he is just looking for some link popularity?

MSN Search Launch Rumors, Blog Comment Spam, Google Duplicate Content Penalties, Random Google News

MSN Search to Launch:
Feb 1 according to rumors AusieWebmaster. He has been right on with some of his past rumors.

Blog Comment Spam:
It's a mean & nasty world out there!

I swapped over to the newer version of MovableType and had no MT Blacklist for about a day...and really it only took 1 day for me to get pissed enough to install it.

For the record, Soma Online is a complete POS. So is pacific poker.

I wonder if anyone ever uses these bots for socially constructive ideas.

Google Duplicate Content Penalty:
A dup penalty timespan is based on your offense.
1st Offense: 30 days
2nd Offense: 60 days
3rd Offense: 90 days
found on SEW Forums

update: Danny Sullivan asked Matt Cutts and he stated that those times were given as "for example" time periods.

Google:

How Not to Pick / Name a Site / Domain Name

Not sure I any sort of worlds leading expert in this category, but I have seen some people name some domains that just did not make much sense to me. Link Proctor was great software...too bad I didn't know what the hell proctor meant when I first saw the name. I ranted to Brad Callen about that name and he changed the software name to SEO Elite...which is a better name IMHO...and pretty darn good software to boot.

A recent link network came out by the name of Link Smile. I looked at the design and the smiley guy on it and it made it hard for me to want to take it seriously...made it hard for me to want to spend money.

Today I just got a spam email message alerting me to a new link exchange network by the name of Link Fart...which I thought was such a bad name that it inspired this post.

Colors and words evoke emotions, and if the first subconcience response people have is one of alert, disgust, or confusion in most cased your name is probably not helping you sell more widgets.

Some tips on choosing a company or domain name:

As a disclaimer: I bought that Search-Marketing.info domain name when I had 0 knowledge about branding. It is a crappy domain name IMHO.

[update: a friend of mine also pointed me to Name Boy as a good domain name resource. Thanks Todd]

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Fractal Spam, Overture Direct Traffic Center Rant, SEM Cares (or do they?), Google Subdomain Chatter

Eating Your Own Crap:
Fractal Spam - search engines may be known to like their own search results...at least for a while.

Overture Direct Traffic Center:
Some big advertisers are not too impressed with the reporting delays and clunky interface.

SEM Cares? SEMPO Cares? or is it Nobody Cares?
SEM Cares perhaps too little, too late for Barbara and others to put out the good word? The domain name sounds a bit Orewellian, which almost makse it sound like maybe nobody cares.

Free Culture Stuff:
A few good links from ThreadWatch's thread about big blue Open Sourcing 500 patents.

Patented European webshop
Software patents – Obstacles to software development by Richard Stallman

Chatter:
There is also chatter that Google may be dropping some spammed out subdomains from some competitive keywords in some of their data centers.

Yahoo! Desktop Search, Free Blogging Guide, MSN Search RSS & Clustering, Marketing to Children, UseNet Archives, MicroSoft IE Se

Yahoo! Desktop Search:
beta release

Beginner's Guide to Business Blogging:
Recently some people have been emailing me asking "how do I blog?"

Not sure that I know the answer other than maybe saying be yourself and use a human voice (or be a really cool alter ego). Debbie Weil is giving away her business blogging guide through the next two weeks.

MSN Search Results in RSS:
hot on the heals of GigaBlast...MSN also has search clustering tools and research

The Good PR Site:
I Know is a newly launched site aimed at opening childrens' eyes to marketing myths.

UseNet Archives:
20 year history...cool

Most offensive use of a frog in Marketing:
Did-It... I just randomly crossed their site again and thought WTF

Wall Street Rumors:
From SEM 2.0 Andrew Goodman stated that Bill Martin at
FindProfit.com thinks AOL may be pondering an acquisition of FindWhat.

I can't see them making more profit selling their own ads than they get by sharing profit with Google. As AdWords is a larger and more sophisticated ad distribution network, but who knows what they are thinking...

GOOG Price Target:
RBC analyst Jordan Rohan issues price target of $235.

MSFT may help fix those high price targets with a recent IE security exploit fix that blocks Google AdSense ads.

Google really needs to start working harder to promote the better browsers. I would love to see on the Google home page: Sick of Internet Explorer? So are we. Try FireFox!

Google Scrapper:
Daniel Brandt helps out the dark arts by releasing his Google Scraper code free of charge. (found on ThreadWatch)

An Interesting way to sell MicroContent?:
TKPal - hides a portion of a page's contents until people sign in via TypeKey and pay you via PayPal.

More Economics Papers:
Economics of Open Source... eventually I may want to read these. (found on Ross Mayfield's blog)

Mike Grehan on SEMPO:
always fun, always worth a read :)

Streaming Audio of:
Steve Jobs MacWorld Keynote. KeyNote looked cool enough to make Apple look really appealing to my soon to upgrade eyes.

ThreadWatch has lots of great MacWorld coverage today.

More Audio:
Free guide to ripping and encoding music

Google Site Flavored Search

ChrisG mentions that Google's site flavored search automatically suggests categories for websites, and that generally it has spot on results.

I am sure it is only a small sample of what Google's technologies do, but it is interesting nonetheless, and it may tell you what Google thinks of your site as well as help you think of related categorical sites to get links from. Maybe it would also be a good way for a small new directory owner to grab a unique category structure for their site?

On a side note, apparently Google has no idea what Black Hat SEO is...

SEMPO: Nails In the Coffin

SEMPO founder Barbara Coll shows envy / lust / jelousy toward the newly formed search marketing association by the name of SMA-NA.

SEMPO sees SMA-NA as a direct competitor. SEMPO did not see other regional branches such as SMA-UK the same way. Wonder why?

If SEMPO is about promoting SEM services around the globe shouldn't they be interested in other regional organizations with generally the same goal?

If the goal of SEMPO is to actually bring the SEO community together, is another force which also tries to do that a bad thing? I think not. According to Ian McAnerin SEMPOs founder for some reason does.

SEMPOs founder thinks its one or the other. I think she is right. Unfortunately for her, her thought process likely indicate that SEMPO will be the organization to soon parish.

No doubt the post on Ian's blog is a striking blow to SEMPO's future.

ThreadWatch posts snippets from Ian's post.

Jon Kleinberg, Title Attribute Test, Making Friends

Home Page of the Day:
Jon Kleinberg - he worked on lots of the underlying theory that created the hubs and authority ranking system which eventually led to Teoma.

He has all kinds of cool PDFs on his site such as Maximizing the Spread of Influence through a Social Network - cool stuff. If I were better at math and network theory stuff his home page would be a virtual candy store.

Interesting & Awaiting Results:
fathom is conducting a link title attribute test

Undersold ad space
Anna Kournikova on advertising...er, advertising on Anna Kournikova

Illigitimate ad space:
Bush Administration Invents 'News' and Pays Journalist

Hosed Ad Space:
Kraft WHITE American Cheese - AdWords ad targeting problems :(

Really, I am not a Slimeball Ads:
Ken Lay starts advertising on AdWords. Interesting what the other AdWords ads say about him too.

Meta "ingnore this part of the page" tag:
I can't really see it coming anytime soon, but some want to push the idea.

MSN Beta to ramp up testing:
MSN Beta to ramp up testing

Developing a Directory?
The Don'ts of Directory Development offers tips to help you get your directory off the ground.

ESearch Online E Search Online ApexSearch Apex Search (look out):
another SEO firm out of Vegas that is allegedly cold calling people.

I did not find any legitimate backlinks into the apexesearch site. The only one I found in Google was from a forum solicitation by a guy by the name of Sincity

Sincity would like to offer you...

In that forum post it states:

real results refferences provided in business since 1996 no cusomer complaints EVER!!!!

and yet its registration details state

Registered through: GoDaddy.com (http://www.godaddy.com)
Domain Name: APEXESEARCH.COM
Created on: 20-Apr-04

Domain Name: E-SEARCHONLINE.COM
Created on: 22-Dec-04

I did not see any meaningful company information on their company information page either http://www.apexesearch.com/info.htm. Some people are wondering if this firm has anything to do with Traffic Power. If any SEO calls you up out of the blue trying to tell you that you MUST buy something TODAY then odds are they are NOT worth buying from. Cold calls = crap. Traffic

How Not to Make Friends:
Promote your services in others forums while trashing their business model in your own forum.

How can a person wanting to set up an automated link network say that people should not be able to buy links by PageRank?

How Not to Make Friends...Part 2:
For a while the name of the SEO firm that wanted RustyBrick to link to them was posted in this rant thread.

One time some guy with a big mouth emailed me about how great his firm was and felt that for that reason he felt he deserved a link from my site. I also had a hunch that when another well known firm told me to add them to my SEO forums page that they were spamming me. Not too long ago I got an email from an express link building firm which used "stuff" as the the email title. I wonder how many people use these same shoddy techniques to "promote" (or otherwise destroy the brand of) their clients sites?

It's Brutal to be...

Dan Thies Offers SEO Coaching Program, MicroSoft Anti-Spyware & Anti Free Culture

SEO Coaching:
Dan Thies offers up a coaching course for SEOs and designers. Dan has one of the sharpest minds in the SEO field. If I were not so busy I would want to sign up. His stuff is probably one of the few mentoring type programs that is worth more than it costs.

Trailing Slashes:
Don't forget the trailing slashes...
site/blah and site/blah/ are not always the same.

While Looting...
From Search Engine Roundtable (the above two items were posted on his blog)... I also saw that they had found a cool free conversion tips ebook from Conversion Chronicals.

MicroSoft Anti-Spyware:
beta release (found from ThreadWatch, where Jason Duke says it appears to be good stuff.)

MSN Search Launching its own Paid Search Arm:
apparently they are hiring

Andy Beal:
Writer of Search Engine Lowdown launches the blog formerly known as Andy Beal uncut.

Keyword Prices:
Jumped 24% in the 4TH quarter, according to Fathom Online.

Bill Gates on PR:
Free Culture advocates = Communists. You don't get called the evil empire for no reason at all.

Interesting view point with MicroSoft's recent complaints about Google's lack of support for the open software community. More of the "Big Bill" interview here.

Digital Home Strategy:
Yahoo! partners with MicroSoft

The Cookie Monster:
Revived Spyware Bill Could Crunch Cookies (and make marketing a wee bit harder)

Want a Job?
unemployment numbers jumped sharply, luckily Google is hiring.

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