Webmaster World Search Conference 7 - Las Vegas

Nov 23rd

So I went to the Webmaster World Conference Las Vegas. It was fun...this is kinda a personal post. On SEO Forums...
There are many problems with SEO forums, many SEO forums are decaying, and some people feel like they were burned by the commercialization and policies Webmaster World have adopted over time. As the largest webmaster forum Webmaster World often is stressed harder than many of the other forums.

Webmaster World Search Conference VS other Conferences
Webmaster World's conference was much larger than SEO Roadshow, but the conference still seemed to have a fairly strong sense of community (much stronger than that of Search Engine Strategies) I think SEO Roadshow had about 100 people, WMW had about 800 people, and SES was like 2,000 people.

Webmaster World Search Conference Highlights
Webmaster World's conference had many no B/S type speakers who spoke in a "results oriented" (thanks RC) manner. Yahoo! stated that they fixed their redirects problem, but it can take about a month to propigate throughout the web. During Google's lucheon they stated that they were eventually going to work on giving advertisers better control of spending through their various ad networks.

Seeing People
Many times I type keys thinking I am just typing keys...with actions that almost seem automated, but the web server logs are showing the traffic patterns of people. Some people I did not know came up to me and said "your SEO Book," which I found both really cool and somewhat weird...as it is not something I am used to.

On the web I am not too shy, but in person I am. I rarely leave the house and sometimes even have a bit of social anxiety in crowded areas. Despite that I spoke with a ton of people and had a ton of fun though.

People I Spoke With...
I talked to a ton of people, drank a bunch, and have a somewhat sketchy memory sometimes, but thanks to the following people who I got to say hi to:

and thanks to Brett Tabke for putting on the conference. Looks like the next one will be in New Orleans and then back in Las Vegas after that.

New Blogs, Google AdWords & Trademarks

Nov 15th

SMA EU
has a new blog...and so does MSN search

Rumor Mill
AdWords and Trademarks

Branding
Is it dead? some say yes...

Vegas
I will be going there in a couple hours :) While I am gone you may want to take a peak at Threadwatch. You can also make posts there if you find anything good on the various SEO forums, like I recently did here.

MSN Search Beta...

Nov 11th
posted in
msn

MSN Launched their new search engine

More info about the new MSN Search beta:
John Battelle
Chris Sherman

Google tries to steal their sunshine by announcing a new 8 billion page database...

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

Google Advertising Professional Program

Nov 10th

Google Advertising Professional
The Google Advertising Professional program was...

Designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.

You have to comply with their rules, spend at least $1,000 in a 90 day period, and pass a test. The test costs $50 to take. Wonder how it helps you make more money for free when the test costs $50? ;) Google AdWords Learning Center
Google has a bunch of free tutorials and quizes which can help prepare you for their test.

Google AdWords Test
I just took the test and it was 104 multiple choice questions. I was given 1.5hrs to take the test and was required to get a minimum score of 75%. A few of the questions are a bit confusing but most of them are rather easy. If you know much about AdWords you should be able to take the test in under an hour.

After you pass the test and spend enough money on AdWords you can get your shiny Qualified Google Advertising Professional Logo

Google Advertising Professional FAQs
There is a large online Google Advertising Professionals Support FAQ section as well.

My Client Center
Allows you to link together up to 500 AdWords accounts and access them from a single login.

New AdWords Tools
I have not tried either of these out, and neither are officially endorsed by Google in any way, but a few newer bolt on AdWords tools are AdWord Accelerator and AdGooroo.

MicroSoft's MSN Search to Debut Tomorrow?

Nov 10th
posted in
msn

There aren't many details behind the story or how exactly the debut will be different to the currently available MSN technology preview. Danny states limited details are available and gives a brief history of MSN search.

Various Internet News...

Nov 10th

TV Search?
Google is working on it...

Namebombing
Tim Bray talks Namebombing...you saw it here first. ;)

Interesting
The (Transparent) Shopping Society

Go FireFox
Google thinks FireFox is cool...

SEO Toolbar
Not sure if this sends your data to SEO Inc or not, but if not then some may find their SEO Toolbar useful. A while ago my buddy Dale Brown also created a SEO Toolbar offering.

Open Source Developer Search
Koders
(thanks Andy)

In Search of Disclosure
PDF about search engine disclosure of paid placements

Lock Your Domains...
ICANN new transer policy

New Smarter Google AdWords Keyword Evaluation

Google is using predictive modeling to try to help serve up more of your ads.

New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.

How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.

If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.

If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.

More info on the Google AdWords Changes

RSS Ads, Public Spam Reporting

Nov 9th

Pheedo
RSS Ads are here...Overture and Feedburner may be nearing a partnership too.

Getting Less for Your Buck...
PPC prices rise 14% on the month.

Public Spam Report
goes awry... DaveN states why many "spammers" still use blogs and guestbooks:

Blogs are now a smoke screen. I monitor the same areas as you, and I saw a site come in to the top 20 with only 20 backlinks before the blog screen went up..

Generally it is a bad idea to post public spam complaints. Its doubtful that search engine reps will see them before they get snipped (or react to them if they do), and you may introduce additional competitors to your keywords while making enemies.

SEO Forum Growth, Google Posts AdWords Content Policy

Nov 6th

SMA UK
Releases membership rates.

Go Big or Stay Home
Less than a month old, the Uncover the Net directory just joined the World Wide Web Consortium, already has over 100,000 pages in Google's index, and is running a free site submission program this month... click here for details of the promotion.

Google
Stock 30 points off its peak. Perhaps the market did not like the new (finally published) AdWords Content policy.

She Comes and Goes...
RCJordan starts a thread about how SEO Forums build up and die off...lots of great comments there too.

Talk to me:
Speegle

Sterling Blog Comment Spam
Having a blog is a good way to track what markets are exceptionally competitive or which ones people think are worth a ton of money. I have been getting a bunch of forced sex spam recently...apparently some people are into that, and it is perhaps a hard market to penetrate.

Today I just got a comment from Sara B Sterling, pointing at http://www.sarahsterling.com/

Notice the Sterling anchor text...bet that becomes a silver website.

Canadian Dollar:
At 12 year high against the US dollar. After the election some Canadians are looking to use the additional funds to rescue people from the states, while others just want to buy the blue states outright.

DMCA Being Used Against Google

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