From Dan Thies new blog

The online PR thing is automated and all these press releases end up archived somewhere, with link popularity passed on indefinitely (maybe). But it's only a matter of time before the PR wire turns into total spam, isn't it? I can see it now, we'll see days with press release titles like:

• "Online Viagra Seller Offers Best Prices, Free Shipping"

• "Web Casino Offers Gamblers $50 Free Just For Signing Up"
• "Supermodel Has Wardrobe Malfunction, Photos Online Now"
• "Search Engine Optimization Firm Achieves Top Google Placement for Highly Competitive Keywords"

Why would an SEO Company create an arbitrary press release to inform the world of his clients keywords.

Would you want your SEO company to use your niche keywords as an excuse to promote themselves?

Maybe tucked away on their sites, in a testimonial or corner somewhere, with a link to your site, but not something you should be reading Fresh off the news wire!!! hehehe

Press releases are an easy way to dominate news search results, and I have even had some rank well in regular Google search results (part of the reason they can rank well is because some of the PR sites have a solid base authority level).

I sometimes use PRWeb to submit them.