Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.
Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).
I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.
Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.
PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.
New AdWords Tool: AdWord Tracker is a new tool which compares where some of your competitors ads are placed over time. Analyzing this data can help you find where some of the advertising sweet spots are (it is not always best to rank at #1). Additionally they collect data such as how many estimated impressions each advertiser is making and what words they are advertising for.
Example AdWord Tracker Date
For keyword phrases such as "flat screen TV" AdWord Tracker will give you:
Most of the keywords you may want to track are likely not going to be in the system off the start. You can sign up to add up to two phrases to the system though.
I am not sure how this data is collected or how accurate it is, but if it is anywhere near accurate then it is dirt cheap competitive analysis. I did not see anywhere on the site where it said specifically how / where it collected the data and if/how it could account for other bots and programs like itself which skew traffic numbers.
AdWord Tracker Price
AdWord Tracker will track a couple AdWords keywords for you for free off the start and then charges either $4.99 for 3 months, $14.99/year.
I have to try it out a bit to see how good it will be, but it could be a useful tool. Google may try to make this data harder to collect if they are collecting good data. Cheap keyword research...come and get it ;-)
I am going to ask the owner how he collects that data and whatnot.
Phrase Remover: Many times stored data has useless charaters of some sort in it. You can easily remove these using the Goog Edit phrase remover.
Word List Combiner: You can add identifiers or various word combinations in sequenced lists and use this tool to create a list of all combinations and format it for Google AdWords.
One of my favorite parts about this blog is finding cool new programs and helping programmers make their software even cooler. David is willing to add other features if you can think of any. Download Goog Edit Today
Free PageRank Tool...a Brief History
Proogle was a super cool tool when it was announced back in May. Proogle was later renamed Prog and was recently bought out by SEO Chat.
New PageRank Tool PR Search.net is a tool similar to Prog which also includes the number of backlinks in the search results page, which is one semi useful measure of competition.
One thing I would recommend doing to make the PR Search tool more useful is to allow Yahoo! Search and extract PageRank and display them within the Yahoo! Search search results.
Update on Proogle / Prog The Prog tool which was purchased by SEO Chat is having useful features added to it. The search results can be ordered by PageRank and they also look like they are in the beginning of adding backlink anchor text analysis features.
Google has been a bit sketchy with showing backlinks recently, but sorting backlinks by PageRank is one of the easier ways to find out where some of the most important links into a site come from.
A Reminder About PageRank
As a ranking element PageRank has lost a large amount of its value. Shady backlink data and more complex algorithms are starting to make link analysis software less useful.
Competitive Marketing Forces
Since PageRank is meaning less and less and Google is giving less and less useful data (showing only some random low PageRank backlinks & not updating PageRank for months on end) this would be a good opportunity for Yahoo! to release WebRank and give tons of meaningful data.
Google is primarily mathematically driven. Yahoo! has human editors and thus can afford to show more meaningful linkage / connectivity data. If Yahoo! did then marketers like me would be more inclined to reference WebRank than PageRank and Yahoo! would get a ton of free marketing. Will they do it though?
What is Google AdWord Generator?
Jeff Alderson of Xybercode recently created a new Google AdWords tool.
His tool helps you create Google AdWords ads from a prepopulated set of successful marketing phrases. Google AdWord Generator takes a list of over 5,000 sales terms in 65 categories and creates various AdWords ads on the fly.
Not all of the ads are going to be a perfect fit for what you are trying to do, but by glancing at a few dozen variations (they show 8 variations at a time and take less than a second to generate another 8 ads) you may be able to find a few great ad ideas.
Importance of Ad Copy
Many people do not realize that a large part of the sales cycle occurs before people even click on your ads.
People see what they want to see and taste what they want to taste. If you give people a stronger presell they are more likely to convert. By changing my ad copy on one of my AdWords ads I saw my conversion rate go from 1.5 to 3.5%. John Caples once saw an ad pull 19.5 times better than another.
Is Google AdWord Generator worth $97?
If you are serious about Google AdWords and internet marketing then $97 means next to nothing.
Google AdWord Generator alone will not make you rich, but if it helps you create just a few quality ads then this software will pay for itself in no time at all.
Who is Google AdWord Generator Best For?
You still need to find the right products and do keyword targeting, but Google AdWord Generator is a good fit for:
People who struggle to write ad creatives.
Affiliate marketers who market tons of different products and need to make ads quick.
People who are writing ads for large ecommerce sites and need to write tons of ads.
This software could likely even help experienced ad copywriters think of more good ad creatives quicker.
Google AdWord Generator Bonuses
I think the sales copy is a bit overdone and some of the bonuses are more about getting you to buy more stuff versus giving you good quality bonuses. I recommend not buying the stuff for sale within the bonus products.
On a whole the Google AdWord Generator is a useful product which will surely pay for itself over time.
Other Copywriting Tips
Right now I am reading Tested Advertising Methods by John Caples and would recommend reading it to anyone in marketing.
If You Buy Google AdWord Generator...
Realize that there is a learning cycle to the Google AdWords game and not everyone will make money right away.
If you are new to Google AdWords you will want to read a report filled with tips on how to use AdWords. A few months back I created a free one ready for your download (I update it regularly). Additionally I would recommend the reports wrote by Andrew Goodman and Perry Marshall.
The Google AdWord Generator comes with a 120 day money back guarantee.
I reformatted my ebook and have recopied the pay per click section of The SEO Book so people can see a representitive sample of my ebook before they purchase it.
Until I released this there really were not any good free PPC guides (at least that I knew of) since people usually make more money trying to get you to sign up for second tier search engines than they do off just giving you honest info...but you didn't hear that from me :)
The SEO Book is currently 128 pages and the pay per click report is 22 pages.
The free PPC report requires Adobe Reader to view.
<Update> In a fit of irony, Daniel Brandt (Mr screen scraper himself) blocked his tool from this site.
Since the tool is broken because Daniel Brandt's childish behaviour I can only offer you a link to more information about Daniel Brandt.
For those who want the good data without letting people know who they are. Get Google PageRank, Yahoo! Backlinks, & Alexa traffic rating while remaining a secret squirrel.
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