Keyword Tools, Cloaking

Oct 15th

Keyword Permutator:
Another one hits the market... The Permutator costs $50 and has a free 10 day trial. (link found on Peter D's blog)

Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.

PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.

Social Computing Research:
From MSN: Wallop... link from Beal

Industrial Strength Cloaking
Briefly explained from Fantomaster

Cool Idea:
from Chris Ridings...he allows smaller search engine and directory reps to receive notifications when their search engine or directory are mentioned at SearchGuild.

Roll Your Own:
Tara Calishain created a searchroller tool which allows you to create bookmarks to search Yahoo! from any collection of websites or folders.

Price Per Word?
John Battelle has a graph showing PPC revenue trends.

SEO Book Price
I am raising it to $79 in about 10 minutes. I still need to do a bit of grammatical editing, but hopefully I will be able to do that over the weekend or early next week.

AdWord Tracker: New Google AdWords Tracking Tool

Sep 30th

New AdWords Tool:
AdWord Tracker is a new tool which compares where some of your competitors ads are placed over time. Analyzing this data can help you find where some of the advertising sweet spots are (it is not always best to rank at #1). Additionally they collect data such as how many estimated impressions each advertiser is making and what words they are advertising for.

Example AdWord Tracker Date
For keyword phrases such as "flat screen TV" AdWord Tracker will give you:

Most of the keywords you may want to track are likely not going to be in the system off the start. You can sign up to add up to two phrases to the system though.

I am not sure how this data is collected or how accurate it is, but if it is anywhere near accurate then it is dirt cheap competitive analysis. I did not see anywhere on the site where it said specifically how / where it collected the data and if/how it could account for other bots and programs like itself which skew traffic numbers.

AdWord Tracker Price
AdWord Tracker will track a couple AdWords keywords for you for free off the start and then charges either $4.99 for 3 months, $14.99/year.

I have to try it out a bit to see how good it will be, but it could be a useful tool. Google may try to make this data harder to collect if they are collecting good data. Cheap keyword research...come and get it ;-)

I am going to ask the owner how he collects that data and whatnot.

GoogEdit - New Free Google AdWords Keyword Variation Formatting Tool

Sep 12th

What is Goog Edit?
Goog Edit is an extremely useful simple program which makes managing Google AdWords campaigns easier...for free.

What does Goog Edit do?
Taking in a keywords list, it cleans it up for use in Google AdWords campaigns:

  • Removes invalid characters (quotes and brackets, leading, trailing, and doubled spaces).

  • Removes duplicates.
  • Makes all entries lower case.
  • Sorts the list.

From there, it then applies several Google keyword rules to better help you track traffic & conversions:

  • Multiword phrases are duplicated, and quotes are placed around (Google's 'phrase match').

  • All entries are duplicated, and brackets are placed around ('exact match').
  • All entries are also used as entered without quotes or brackets ("broad match").

Goog Edit's Other Useful Features
Additionally this tool is great for doing many other features with AdWords. Added useful features include:

  • Optional Number Stripper: If you copy data from a keyword research tool such as the Overture Keyword Suggestion Tool or the Digital Point's Keyword Suggestion Tool you now can easily strip search volumes out of your keyword list.

  • Phrase Remover: Many times stored data has useless charaters of some sort in it. You can easily remove these using the Goog Edit phrase remover.
  • Word List Combiner: You can add identifiers or various word combinations in sequenced lists and use this tool to create a list of all combinations and format it for Google AdWords.

One of my favorite parts about this blog is finding cool new programs and helping programmers make their software even cooler. David is willing to add other features if you can think of any. Download Goog Edit Today

Thanks for making the cool software David :)

New Backlink & PageRank Lookup Tools

Aug 23rd

Free PageRank Tool...a Brief History
Proogle was a super cool tool when it was announced back in May. Proogle was later renamed Prog and was recently bought out by SEO Chat.

New PageRank Tool
PR Search.net is a tool similar to Prog which also includes the number of backlinks in the search results page, which is one semi useful measure of competition.

One thing I would recommend doing to make the PR Search tool more useful is to allow Yahoo! Search and extract PageRank and display them within the Yahoo! Search search results.

Update on Proogle / Prog
The Prog tool which was purchased by SEO Chat is having useful features added to it. The search results can be ordered by PageRank and they also look like they are in the beginning of adding backlink anchor text analysis features.

Google has been a bit sketchy with showing backlinks recently, but sorting backlinks by PageRank is one of the easier ways to find out where some of the most important links into a site come from.

A Reminder About PageRank
As a ranking element PageRank has lost a large amount of its value. Shady backlink data and more complex algorithms are starting to make link analysis software less useful.

Competitive Marketing Forces
Since PageRank is meaning less and less and Google is giving less and less useful data (showing only some random low PageRank backlinks & not updating PageRank for months on end) this would be a good opportunity for Yahoo! to release WebRank and give tons of meaningful data.

Google is primarily mathematically driven. Yahoo! has human editors and thus can afford to show more meaningful linkage / connectivity data. If Yahoo! did then marketers like me would be more inclined to reference WebRank than PageRank and Yahoo! would get a ton of free marketing. Will they do it though?

Google AdWord Generator: New Google AdWords SEO Tool

What is Google AdWord Generator?
Jeff Alderson of Xybercode recently created a new Google AdWords tool.

His tool helps you create Google AdWords ads from a prepopulated set of successful marketing phrases. Google AdWord Generator takes a list of over 5,000 sales terms in 65 categories and creates various AdWords ads on the fly.
Not all of the ads are going to be a perfect fit for what you are trying to do, but by glancing at a few dozen variations (they show 8 variations at a time and take less than a second to generate another 8 ads) you may be able to find a few great ad ideas.

Importance of Ad Copy
Many people do not realize that a large part of the sales cycle occurs before people even click on your ads.

People see what they want to see and taste what they want to taste. If you give people a stronger presell they are more likely to convert. By changing my ad copy on one of my AdWords ads I saw my conversion rate go from 1.5 to 3.5%. John Caples once saw an ad pull 19.5 times better than another.

Is Google AdWord Generator worth $97?
If you are serious about Google AdWords and internet marketing then $97 means next to nothing.

Google AdWord Generator alone will not make you rich, but if it helps you create just a few quality ads then this software will pay for itself in no time at all.

Who is Google AdWord Generator Best For?
You still need to find the right products and do keyword targeting, but Google AdWord Generator is a good fit for:

  • People who struggle to write ad creatives.

  • Affiliate marketers who market tons of different products and need to make ads quick.
  • People who are writing ads for large ecommerce sites and need to write tons of ads.
  • This software could likely even help experienced ad copywriters think of more good ad creatives quicker.

Google AdWord Generator Bonuses
I think the sales copy is a bit overdone and some of the bonuses are more about getting you to buy more stuff versus giving you good quality bonuses. I recommend not buying the stuff for sale within the bonus products.

On a whole the Google AdWord Generator is a useful product which will surely pay for itself over time.

Other Copywriting Tips
Right now I am reading Tested Advertising Methods by John Caples and would recommend reading it to anyone in marketing.

If You Buy Google AdWord Generator...
Realize that there is a learning cycle to the Google AdWords game and not everyone will make money right away.

If you are new to Google AdWords you will want to read a report filled with tips on how to use AdWords. A few months back I created a free one ready for your download (I update it regularly). Additionally I would recommend the reports wrote by Andrew Goodman and Perry Marshall.

The Google AdWord Generator comes with a 120 day money back guarantee.

Domain IP C Class Checking Tool

Jul 22nd

Webmaster Toolkit whipped up another quick tool. His C class IP checker lets you check if two domains are on the same IP block.

It is believed that domains which are hosted on the same C block may not get as much credit for linking to one another as sites on various independ IP C block addresses.

{update: it worked when I first tried it, but one person just reported that they had a problem with it. I let Will know so hopefully it will be good to go soon.}

Whois Source is another good place to check the IP address of your websites.

Pay Per Click Secrets Report - Free PPC Ebook Download

Jul 12th

I reformatted my ebook and have recopied the pay per click section of The SEO Book so people can see a representitive sample of my ebook before they purchase it.

Until I released this there really were not any good free PPC guides (at least that I knew of) since people usually make more money trying to get you to sign up for second tier search engines than they do off just giving you honest info...but you didn't hear that from me :)

Google AdWords.Overture.

The SEO Book is currently 128 pages and the pay per click report is 22 pages.

The free PPC report requires Adobe Reader to view.

Download the Adobe Reader

Download the Pay Per Click Secrets Report

I have recently reformatted my ebook to include a few more goodies such as a Directory XLS checksheet, a quick start checklist, and a quick reference guide to all the SEO tools I use.

Daniel Brandt's Web Spammer Toolbar

Jul 8th

<Update> In a fit of irony, Daniel Brandt (Mr screen scraper himself) blocked his tool from this site.
Since the tool is broken because Daniel Brandt's childish behaviour I can only offer you a link to more information about Daniel Brandt.
</Update>

For those who want the good data without letting people know who they are. Get Google PageRank, Yahoo! Backlinks, & Alexa traffic rating while remaining a secret squirrel.

Enter a URL:


  


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Mac Google Toolbar w PageRank

Jun 6th

Finally!!!

For those of you with a Mac who are angry at the PageRank gods for not giving you PageRank in your Googlebar there is now a free toolbar PageRank hack created by Nick Stallman.

I am a Windows fool so I have not tried it out. I think my next computer might be a Mac though...

(found on SearchGuild blog)

Free A/B Split Test Tool

Jun 4th

Some of the best tools are both simple and free. We recently released a free A/B split testing calculator.

This tool gives you the mathematical probablility to determine whether or not you have collected enough data to be sure the data is conclusive as to which of two ads is better.

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