Digital Point's Cooperative Ad Network: Digital Point's Cooperative Ad Newtork is a powerful link exchange program. I believe sites participating in the network are assigned an ad weighting based upon traffic, PageRank, and number of pages number of pages indexed in Google. On your pages you place the code and random static text links pointing at other network sites magically appear. On other participating sites links to your site will randomly appear based upon your weighting. Many of the sites are community driven forums with thousands of pages so there is a ton of link popularity being parsed around.
The general take is, so long as it is trustworthy, the more the merrier. From a forum participant:
I just signed up as #47
It's a complete rip, but I couldn't care less...
Another network= More links
Is it a Link Farm?
More forum quotes:
I haven't used the co-op. there's no reason any sites will be penalized by participating it the network. what it does is to AUTOMATE a legitmate ad process.
Not possible because links are randomly picked. A link farm is a group of fixed links where linking partners have the same set of links.
Those are example quotes from supporters of the network. I think it is somewhat of a link farm in that there is absolutely no focus on relevancy. There still are some big holes in that ad program if it is to be sustainable.
No doubt that short term it has been amazingly successful for some, but at this point the network is something that is "above radar," and if search engines want to do something about it I am sure they can.
I think the community driven link partnership idea is a golden ticket though (it is essentially the AdSense of link building), and the first person who creates that type of network which is focused on relevancy will do exceptionally well. I do not think it is easy to be relevant without indexing and understanding the pages though, and that obviously much more expensive than the current network setups.
Another Link Building Program:
The community link building idea will continue to grow more popular over time. LinkItForward is another similar version of the community link idea. I have not tried out their network so I am uncertain as to how high of a quality the participating sites are, but with it you at least get to select who you are willing to link out to.
Questions Going Forward:
How do you build critical mass while focusing on relevancy? Is it possible? Any thoughts? If you were to start a community linking program what would you think would be important? Can you make a scalable community linking program that does not leave footprints?
Of those consumers who converted on a trademark keyword, 91 percent did so after starting with a different term type. A full 80 percent started with a generic search term. Trademark searches, meanwhile, accounted for 20 percent of all online searches.
As for conversions, an estimated 92 percent of all computing and consumer electronics purchases occur offline. Meanwhile, 7 percent of conversions occur in the form of latent conversions. Only 1 percent of conversions occur in the same session online.
The new link tool goes by the vapid name of WeBuildPages Tool #9. Hopefully Jim can get a bit more creative when he names any future tools he makes ;) ... I think #9 is a cool tool which will help at least a few webmasters save a good bit of time.
Problems with the Google Search Suggest Tool:
If this tool ever made default it would help users search with longer queries (and thus more targeted searches), but it would artifically condense traffic patterns...thus making top keywords more expensive and static on both the free and advertising side of Google. The drop in ad supply would cause prices to shot up and encourage lots of click fraud. The other obvious problem with the Google search suggestion tool is that it suggests Eric Rice is a child molester, which is obviously uncool for Eric...
Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.
Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).
I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.