Google is using predictive modeling to try to help serve up more of your ads.
New AdWords Status Ratings
In the past Google stated ads were strong, moderate, or at risk. The new ratings are normal, in trial, or on hold.
How the New AdWords System Works
If Google has enough keyword data from prior ads on your keywords and it indicates that your ad should perform well Google will start your ads off in normal distribution. If they have inadequate data on your keyword then they will give the predicted CTR a small boost to help start you off in normal.
If past ads for the same keywords show that the ad is not likely to perform well then the ad will start off "on trial." Your account can only have a limited number of on trial keywords in it at any given time. They'll continue showing the "on trial" ads until they are statistically confident their CTR is below or above 0.5%.
If you have more than the max alotment of words which are expected not to perform well then the additional ads will go into the "on hold" category. The on hold ads will be tested based in the order of expected clickthrough rate.
More info on the Google AdWords Changes
Pheedo
RSS Ads are here...Overture and Feedburner may be nearing a partnership too.
Getting Less for Your Buck...
PPC prices rise 14% on the month.
Public Spam Report
goes awry... DaveN states why many "spammers" still use blogs and guestbooks:
Blogs are now a smoke screen. I monitor the same areas as you, and I saw a site come in to the top 20 with only 20 backlinks before the blog screen went up..
Generally it is a bad idea to post public spam complaints. Its doubtful that search engine reps will see them before they get snipped (or react to them if they do), and you may introduce additional competitors to your keywords while making enemies.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
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Your competitors, are researching your site
Find New Opportunities Today
Google for President:
Steven Berlin Johnson is probably one of my 3-4 favorite authors. He writes awesome books and lots of cool articles.
Not too long ago he wrote Google for President, which looked at how the presidential campaigns were missing the boat (no, not the swift one) on buying Google AdWords ads.
Participatory Democracy:
Democracy only works if you actively participate. Over the last two months I have been running a smallish campaign on Google AdWords for the presidential election. I wrote about my line of logic and my actions in a boringly named article Political Search Engine Marketing.
I do not care much for either canidate, but think now is a good time for change. Whether you think I am right or wrong it is a fact that our government, our society, and our world would be far better off if people questioned authority and spoke their mind a bit more often.
Anyone think Political SEM is going to get huge?
Just in case it does I registered the domain name. No intention of making a site for it anytime soon, but if I really start to dig politics it could be a fun way to get into some mischief. There are lots of other things I want to learn about too though :)
Other SEO / SEM Blogs Covering the Election ;)
Ads Diagnostic Tool
Choose one of the two options below to find out why your ads may not be showing for a certain query.
Change Maximum Cost-Per-Clicks (CPCs)
Filter your Ad Groups or keyword lists, then adjust multiple maximum cost-per-click (CPC) amounts all at once. <--- not sure how new this is, but it has the new logo next to it.
Faster Reports
Reports of all sizes are now faster and more reliable than ever.
From the horses mouth
From Froogle Newsletter Volume 4...
Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.
The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:
- Leverage the product copy you’ve already written for your site
- Generate specific, high-CTR ads with no additional work
- Increase the number of queries on which your ads appear
The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.
If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.
Ad Automator if / when done correctly will be huge...
a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.
Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.
You can see both features when searching for 0130957011... or other good books by # :)
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