Acquiring a Voice...

This is a bit of an off topic / personal type post. I guess many of them are that way now, but you have been warned ;)

My Brother...
was recently conned (by me) into creating a blog. I think everyone should have one. If for nothing else then at least for tracking your own thought process over time.

Creating Another Unoriginal Crap Site:
He originally wanted to create a site selling random junk he sold a bit of out of a catalog when he was a teenager.

Do What You are Interested In:
I wanted him to create a blog about something he knew about or was interested in to help introduce him to the web. My brother has HIV and since that is a somewhat important topic I figured that maybe he could do a blog about HIV.

I bought him a domain name and spent about $20 submitting his site to a few directories and off he went.

Being Personal:
I have actually been rather impressed with how frequently he has posted. Usually he just posts news as he finds it (which seems a bit dull to me), but occassionally he also posts exceptionally personal stuff - which is what makes a site real.

I do not think he has done much to promote his site, but randomly it ranks #3 on MSN Canada for HIV.

MSN Search Memory Lane:
It always feels good to see someone ranking well in MSN...it is a megacorp that is helping to spread your site and / or message. It reminds me of creating content by the keyword to submit to Zeal back when LookSmart was a primary feed to MSN. Back then it took less than a week to register a domain, host it, create, submit, and approve the content necissary to rank on the first page of MSN for almost any single word search query.

As an SEO Blogger You KNOW there are too many SEO Blogs When...
Your brother recently created a blog about search engines (as my brother did).

I could look at it and say "well he needs to do a bunch of learning" as many may look at this blog and say to me. I remember when I first made my other site about search engines and people emailed me nasty hate mail (I still get some, but for other reasons).

Who knows, he may be at the same spot I was a year and a half ago and may be far better off than I am in a year or two. I am interested to see what his level of commitment will be and what else he wants to learn and what other projects he will jump into.

The Secret Sauce:
The hidden secret of SEO for people new to the craft is that keyword density only really matters up until people are actually interested in reading your site.

You only need to figure out how to reach a few people in any industry. If Danny Sullivan likes your site then many in the search industry will too, by default.

It doesn't take much for a person to do well if they are honest, willing to work hard, interested in what they are doing, and learn quickly.

I look at my brother's posts and see that they are perhaps a bit rough (as are many of mine), but I also look and see that it looks like he is trying to find his voice and is trying to figure out how to sound like a person, which is something most sites do not do. Best of luck bro...

Published: January 6, 2005

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Comments

Eric Eggertson
January 7, 2005 - 5:45am

Nice post, Aaron. I got my daugher a video camera because I thought she'd really express herself with it. Instead, she writes all the time, and ignores the camera. You can lead a relative or a friend to a tool like a blog, but what they do with it is then up to them.

January 7, 2005 - 6:15am

Hi Eric
Is that your real email address associated w your post? If so I need to send you those pictures from NYC.

cheers
aaron

Eric Eggertson
January 8, 2005 - 10:28am

Yeah, it's my secondary e-mail address. I've stopped using my primary address on blog comments, for fear of being inundated with spam, etc. But I try to check that address every couple of days.

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