Good Post by Stuntdubl

Google Fixes 302 Error?, Tivo Chatting w Yahoo! & Google

302 Redirects:
Claus over at ThreadWatch is reporting Google may have solved their problem.

Tivo:
TiVo is in talks with Google and Yahoo over a possible deal aimed at bridging television and the web. The deal would likely be exclusive, which means whoever partners with Tivo may get stuck overpaying if a bidding war ensues.

Interview:
Of me. I could have answered a couple questions better. Interviewing people is an exceptionally easy way to build links.

It is fairly rare that marketers turn down an interview opportunity if you approach them nicely.

SEO Friendly Affiliate Programs:
May not be so friendly if you grow your link popularity too quickly.

Ethical SEO:
I got this great comment via email:

I think when people talk about ethics in business they are concerned about someone cutting into their profits or threatening their profits. It has nothing to do with human rights or suffering (which is wrong). Either way, business people will continue to talk about ethics all day - even while they own sweat shops - because sweat shops have very little to do with ethics.

That comment was the foundation for a quick article I just jotted down. Please leave comments and hate mail below. :)

Stanford Daily Sells Links to ANYONE

The Spamford Daily:
I realize that many sites sell links to help pay for their costs, but you would think the college that owns the PageRank patent would be a bit courteous of their search buddies. You would be wrong!

I think a friend said they sell the links directly, charging like $300 per link per month selling to ANYone. Currently I believe the site has about 80 links on it. This T shirt shows it :)

Lots0 recently posted on them at the SEW forums.

In my opinion the entire Stanford online news is a bunch of SE spammers. I have even mentioned this before here in another thread, where the Stanford news was promoting viagra, debt consolidation, payday loans, credit cards and online casinos.

I even wrote the Dean's Office at Stanford to ask them if they were aware of the activities of their online news, I never got a response. Odd way for the holder of the google patents to behave in my opinion.

It really makes you appreciate some of the things search engines have to balance / deal with when those who own some of their patents will sell a link to anyone with $300.

SEO Inc Removed from Google?
In other Google & SEO news, Google stars seems not to be shining on SEO Inc. Recently Gary Grant, the SEO Inc CEO, posted they have 65 employees, and that has to hurt.

It really makes you appreciate some of the things that SEO firms have to balance / deal with when Google can randomly remove your site from the index.

Adobe to Buy MacroMedia for 3.4 Billion in Stock

Adobe Systems Incorporated (Nasdaq:ADBE) today announced a definitive agreement to acquire Macromedia (Nasdaq:MACR) in an all-stock transaction valued at approximately $3.4 billion.full release
Not entirely search related, but MacroMedia DreamWeaver & Adobe GoLive are two of the more popular web design software programs on the market. Additionally Adobe created PDF, PhotoShop, and Illustrator. MacroMedia has Flash and ColdFusion.

MacroMedia was also one of the first large software companies to have many employees blog about their work and products.

random tidbit: My old roommate's girlfriend used to work as the secretary for Allaire before MacroMedia bought them out.

Currently Adobe PDF is in a partnership to have their PDF search done with Yahoo! Search. According to the Wall Street Journal the combined Adobe / MacroMedia company looks to be taking on MicroSoft on many fronts.

Mr. Chizen, who took over as chief executive in 2000, has his sights on a larger business-software market, built around Adobe's document-management capabilities. Adobe's sales of such document-management servers were only about $100 million last year, but the company has revamped its salesforce and marketing efforts to push those products, which carry price tags of $50,000 and more.

Documents are the lifeblood of business and governments, and the ability to secure them, sign them and let everybody view them with the free Reader gives Adobe a major head start, he says. "The only other vendor that has that kind of penetration is Microsoft," Mr. Warzecha said.

Macromedia has been working to build its business selling multimedia tools to corporations and media companies. It wants to make Flash the underlying technology to enable users to work with a broad range of applications and devices, such as cellphones, in which small screens and the lack of a full keyboard present special challenges.

In Japan, for example, Macromedia says Flash is used by 60% of the more than 4,000 content suppliers for NTT DoCoMo, Japan's top mobile carrier. Macromedia predicts that in five years, 75% of mobile phones sold will have multimedia capabilities.

Could MicroSoft be fighting on too many fronts?

What is SEO Worth? How do You Price SEO Services?

NFFC asks. should be a thread worth watching if you are a new SEO firm or are looking to hire an SEO.

Self Publishing, Writing Articles, When is it worth Optimizing?

Transparent Business Model:
About.com overlapping ads. Ads actually cover the words in the articles. How annoying. And worthless.

The average surfer is not going to be able to read that article. The average webmaster is not going to link to that content. Who the hell is that article for?

Self Publishing:

Gmail Feeds?
Evehead noticed a feed in his Gmail.

Google Hype:
Google founders only take $1 in pay this year.

No Mamma NO!!!
Copernick says no to being purchased by Mamma.com due to government probes. Mamma.com has become a day trading favorite and is currently out of season on prettymuch all ends.

Ranking a New Site in Google?
can suck.

Not Worth Optimizing:
another article talking about why it is not worth performing SEO services for many people.
also covered here here and here

As a person who gets many inqueries I see many many many prospective clients want $100,000 of results on a $300 spend. If that opportunity was worth doing it would be just as easy to become an affiliate of a competing site, spend $1,000 to throw up your own site, and make $5,000 a month on the same work without needing to deal with clients.

Marketing SEO Services:
Many SEOs who sell SEO services remain somewhat faceless on the web, which is a huge mistake IMHO. I have yet to find a single type of marketing which worked as fast at driving SEO sales as writing and syndicating an article can.

The trick to doing well is to simply be a good salesmen on the phone and ensure your audience is more ignorant than you are. While Stuntdubl thinks it is a solid article, he also points out that DG shows the other side of the coin.

The main portion of my current business model banks on the fact that the misleading confusion of various outdated or incorrect articles, blog post, and / or forum posts will lead some people to want to buy an up to date linear guide about SEO and related topics.

If you do sell SEO services I can't stress enough how well writing articles works. The more you learn about SEO the more you see that many of the branded experts are only experts because they have a strong brand. Articles are a cheap way to building brand. Many businesses outside of SEO could use this technique far more often as well.

Automated Content:
becomes academic. hehehe

Audio:
The Architecture of Participation

Yahoo! Search Marketing Solutions, Yahoo! Offers Free Sites

Interview of Shawn Walters of Uncover the Net

Abut a week ago I interviewed my buddy Shawn Walters, asking him why he jumped on the web, and all about his new somewhat new and fast growing Uncover the Net directory, including questions about finding editors, regrets, surprises, and compairing Overture to AdSense. Here is an example question:

When you first launched you had AdSense ads on UTN. Later you switched to Overture feeds. What do you like and dislike about each program?

Overall, I would have to say I like Overture more, if nothing else simply because of the ability to integrate the ads into the directory in a seamless fashion.

I don’t like the fact that Adsense is so strict on its rules, and how it’s a predetermined size in a JavaScript code. Google is a great company, but everyone I talked to at Adsense is so scared of saying what it is on their mind (and actually helping me) almost seemed like they asked an attorney before they reply to each and every email. Heck, for all I know maybe they do, but that makes for horrible customer service.

With Overture, I have my own rep that helps me with reports, integration and is a real person who treats me like a person not client # 1234567879.

Read more of the interview.

Wal Mart Facts, Brand & Link Building

Wal Mart has no brand strategy. Instead of coming up with one they do small random acts of good and then spend 10 times as much to market how wonderful they are.

They then further their lack of brand by creating http://www.walmartfacts.com/ as a site people can visit to learn the truth about Wal Mart. The problems with that are:

  1. it does not give Wal Mart any legitimate brand strategy

  2. Wal Mart is still hated by many people
  3. the web is a bad place to try to spread pro mega corp propaganda, as...
  4. Wal-Mart-Facts.com is still avialable if anyone wants to register it. Surely it could be a fun project that would garner a number of links. You probably could even make a one page list of anti Wal Mart sites, contact them, and ask them to link to you and quickly outrank the official site.

Hate can be a cheap source of link popularity. Market leaders make the rules, but there is no reason to follow them.

Pfizer is another company which has been doing the right thing :(

2005 SEO Conferences, Gatherings, & Bar Meetings

ThreadWatch in 6 weeks, weekend of the 28th May, in Stansted. Right before SES London.

DG's First Annual Backyard Bash is August 20-21st, in Prospect, Tennessee

WMW World of Search is June 21-24, in New Orleans

SEO Roadshow is Saturday 10th of September, in Edinburgh

Apparently SES is going to be held nearly everywhere.

We are tentatively planning a French edition of SES for Paris this fall. We already run SES in Sweden (October), England (June) and Germany (April). Plans are also afoot to run a one-day mini-SES in Milan in the fall.

We had tentatively announced a Beijing, China show in June, but we could not line up all the pieces to run the event this year. However, we have a plan for a new effort for May 2006.

I just returned from 9 days in Europe and leave on Monday for Tokyo, Japan and Sydney, Australia. I will be working on JupiterImage projects in both countries, but will take in the SES Japan show on April 20th.

For the true tech geek you may also want to look at the Document Space Workshop At Ucla's Ipam being held next January

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