Google AdSense Tracking Referrals

Google's recent temporal and behavioral patent talks a decent amount about tracking advertising and site visitors.

With AdSense they can also track the referrals which gives them another way to understand percent of market share and who your leading referals are if you display AdSense ads on your site.

their ad code shows:
google_referrer_url = document.referrer;
google_append_url_esc('ref', w.google_referrer_url);

Google could likely use this data for their AdSense SmartPricing, fraud detection, and might even use it as an additional quality check on linkage data and sites.

If you link to a site participating in AdSense and nobody ever follows the link does that mean the link, page, or site could potentially have little to no value to humans?

If you have links from a ton of sites all using the same AdSense account could that be suspicious? If thousands of sites link to you and none of them dispay AdSense could that be suspicious?

It seems as though Google is trying to financially incentivize various webmasters in the concept of building its web of trust. Maybe it is part of the reason they don't mind having shoddy sites in AdSense, as it helps them track relationships?

It is mind boggling how much traffic data Google has access to. WMW has a thread covering the topic of AdSense price based on referral data.

Link Vault Official Launch

I have not tried out this network, but Webby has officially launched Link Vault, a new cooperative link network which uses static links.

What makes Link Vault unique is that although the links are dynamically generated, they are static and once we have allocated your links we keep these links permanent. The only time we might need to change a link (apart from if you remove it) is if the site your link is on gets removed from the network, or they reduce the number of links they want to display. In this case your link would then be placed on a similar website. New members are asked if they are unsure how many links to display they should opt for the lower number to start with.

Links are All You Need !!!

links, links, links, links, links, links, links, links, links.
There's nothing you can do that can't be done.
Nothing you can sing that can't be sung.
Nothing you can say but you can learn how to play the game
It's easy.
There's nothing you can make that can't be made.
No one you can save that can't be saved.
Nothing you can do but you can learn how to be in time
It's easy.
All you need is links, all you need is links,
All you need is links, links, links are all you need.
links, links, links, links, links, links, links, links, links.
All you need is links, all you need is links,
All you need is links, links, links are all you need.
There's nothing you can know that isn't known.
Nothing you can see that isn't shown.
Nowhere you can be that isn't where you're meant to be.
It's easy.
All you need is links, all you need is links,
All you need is links, links, links are all you need.
All you need is links (all together now)
All you need is links (everybody)
All you need is links, links, links are all you need.

Cheap Blog Spamming Script, Blog Spam Comment Submission Software, & Lists of Spamable Blogs

So those who blogspam usually keep their tools to themselves or their friends because there is so much $$$$$$ in it.

Evidentally some sites have decided to sell scripts...

This site has one for only $115, but when you click on the link their merchant partner ShareIt says the item does not exist.

This site has one for $300, which is the same price as a paid submission to the Yahoo! Directory, but it can probably help you get many many many more links. ;)

Lots of quality features, including:

  • Autosubmit to unlimited sites
  • Use browser simulate system for anonymous Your requests
  • Use random proxies
  • Use random User agents
  • Use random Referer sites
  • Log file for requests
  • Save bad urls
  • Save successful submited urls
  • Check the proxies
  • Save bad proxies
  • URL extractor extracts URLs for specific terms with most popular search engines using fast technology - the 1000 URLs You can extract up to 20 seconds.

They also sell 3 lists of 10,000 blogs each at $100 a pop. A friend of mine who is a big time blog spammer stated that the crawl was the hardest part of blog spamming.

Now I do not know a lot about blog spam other than I delete lots of the shit. I have not tried out the blogspam tool as using it is negative 1000 karma points, but if you give it a try please let me know what you think of it.

I also think there are many valuable techniques to the art of effective blog spam. Some people probably are better at getting their spam to stick than others are. Its all about relevancy and providing useful content. hehehe :)

[update: A mate of mine has slightly better in house software but said that this second piece of software is solid spam framework. Again, I have not tried it though.]

Google Shows ODP Info, Google Maps Integrates Keyhole, Google Steals Customers from SEMs

Google Showing Dynamic Titles:
If exact search query matches a relevant site's ODP details Google may use ODP data in the search results.

Google Maxi:
Google adds more definition languages, and adds KeyHole satelight images to their maps product.

Google Mini:
So cheap everyone should buy one ;) that is of course, unless

Excuse me, I'll Take That:
rumour of Google stealing large AdWords clients. WTF is that?

Danny Sullivan also wrote an article (sub req) about how some large advertisers get additional SEO support from search engines.

Google is known to tell some large advertisers that it is OK to do things that are against their official webmaster guidelines.

If you selectively boost some sites it has the same net effect of manually penalizing or filtering others, which goes counter to that "democratic nature of the web" "we don't manually..." "don't be evil b/s."

Lots of Various Links

Hola:
Spainish Ask Jeeves

Lycos:
Lycos to use AlmondNet to target contextual ads

Who Owns Culture?
Webcast at 7pm Eastern tonight. Steven Berlin Johnson is one of my favorite writers, and he will be chatting with Jeff Tweedy and Lawrence Lessig.

Like Search Research?
DG's Desk links to a bunch of research papers.

SEO URL Tip:
this looks like a cool new blog about eBay, but why not spend the $8 /yr to buy a static domain name?

also, Gawker media lagunched Sploid. I think they come up with some pretty cool names.

Try Again:
Google alternate searches being tested? that or spyware...

Gel Conference:
April 28-29, 2005 New York City. Looks pretty cool.

Interview:
of MSN Search.

Across the Ocean:
apparently in the UK Online ad spend trumps airwaves

A Good Blog:
about social, legal, and economic issues.

Dirty Words:
Marcia. hehehe

Paris Hilton:
still looking for that video? view the Paris Hilton porncast podcast. you KNOW stuff is overhyped when a megacorp has Paris doing something.

Yahoo! Shopping:
rss feeds

VoIP:
AOL tries to be undead, launching a VoIP service. pricing structure hosed from the word go?

New SEO Blogs

A while ago Oilman started up a blog.

Today my FantomNews came in alerting me to the new FantomNews Blog. Fatomaster will also have weekly SEO cartoons.

They are two of the better minds in SEO and I am sure their blogs will have lots of good stuff.

Google AdWords Launches Budget Optimizer

What's the Google Budget Optimizer(TM) tool?

The Google Budget Optimizerâ„¢ campaign management tool automatically adjusts your keyword Max CPCs on your behalf. All you need to do is set a target budget, and the Budget Optimizer will actively seek out the most clicks possible within that budget.

The Budget Optimizer helps you reach your target spend every month without requiring a lot of work on your part. You can save time, eliminate the guesswork related to setting your CPCs, and enhance your return on investment.

(Please note that the goal of the Budget Optimizer is simply to help you receive the highest number of clicks possible within your budget. The Budget Optimizer will not help you achieve a specific ad position.)

They certainly are going out of their way to make the ads as "self serve" as they possibly can. I do not manage many AdWords campaigns so I probably am not the best person to test this out, but it would be interesting to hear what effect this tool actually has on ROI.

With how far off Google is with day to day search volume / ad clickthrough suggestions it is interesting that they think people will trust a system which automatically adjusts bids for them based on a metric other than ROI. Of course some marketers do not want to share ROI data with Google.

I also believe that if a campaign is self funding there is no reason to put an arbitrary budget cap on it. Buy as many ads as you profitably can.

I am guessing that if you enable this feature you will want to enable it in ad groups where the keyword max CPCs and lead values are similar.

Mikkel spoke out against the use of budgeting tools recently (as older ones overspent on CPC), so it will be interesting to see if this one actually delivers on its claims.

A while back Danny Sullivan said search engines want to sell traffic on a per lead basis more than a per term basis, and clearly this is a step in that direction.

Outsourcing & a Tim Bray Interview

Outsourcing & You:
It's a Flat World, After All (found on SEB)

An Interview:
of Tim Bray (found by Gary)

Google AdSense Real Time Channel Stats

Real time channel stats and other fun stuff now at AdSense.

Also improved reporting: ad unit impressions vs. page impressions, & 2 new languages: Russian and Hungarian.

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