Affiliate Marketing Doomed

The Motley Fool wrote an article about the death of affiliate marketing, talking about how AdSense text ads were better at selling than typical banner ads. Of course he is right, banners are generally useless compared to what can be done in affiliate marketing because they scream "I am an ad. Please ignore me."

Yesterday I had one fairly well targeted visual AdSense group display a couple thousands visual ads, and it had a zero percent clickthrough rate. People do not want to click on banners.

While some of the affiliate marketing companies may have stocks that will continue to falter, that in no way means that affiliate marketing as a whole is dead.

Many smart affiliates create testimonials, or factual looking review based content with affiliate links embedded in it.

The two highly successful affiliate techniques I know of are:

  • Creating useless spam sites chuck full of affiliate links or AdSense. Make the sites so ugly that people have to quickly click on something. On these sites AdSense might work better, and since Google does not enforce any legitimate publisher quality standards you can create tons of these sites.

  • Create smaller sites that review most every product in an industry. If a page only makes a hundred or few hundred a month and you have 10 to 50 pages of useful related unique content per site then it does not take long to build a few revenue streams that can make you well over $100,000 per year.

Just yesterday I got a random check in the mail for unknown reasons, which tells me that bad affiliate marketing probably still has a while left, let alone good affiliate marketing, which will only get better as time passes.

More ranting on just how wrong the Motley Fool is at ThreadWatch.

Published: May 19, 2005 by Aaron Wall in marketing


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