
Threadless used to have 2 companies that were both around tshirts... one was called OMG Clothing, and the other was called threadless. I hear they clear 4 mil a month?
OMG Clothing was actually the site that held the contest for tshirt designs, and the winners would get them sold on Threadless.com. At some point they decided to combine the two, I am guessing to strenghen their overal brand in the tshirt world.
Talk about a slick fucking idea: User/Community/Social generated product, where the user would get a very slight cut of the proceeds. I think like 10 free shirts or something liek a few hundred dollars...
Imagine holding a contest where your users identify what products they want you to make. Your cost to make them is a bunch of tshirts and some screen printing material... you have guaranteed orders which lessens your risk on every new idea they create.
I wonder what other industries you could replicate that model. I am thinking cheap product, low setup costs, and users that supply the ideas.
Supposedly the movie "Snakes on A Plane" was written by a variety of websites and the feedback that they had, was directly used in the movie.









