I recently updated a number of my SEO tools, and a few other people recently launched some interesting new search engine marketing tools.
- Google changed their SERPs so I updated SEO for Firefox.
- My keyword research tool was endlessly looping when Overture failed. A friend helped me update it to stop doing that. :)
- All major search engines came together to support an open xml sitemaps standard.
- on SEM2.0 a PPC keyword research tool named Key Compete was mentioned. It shows you keywords competitors are bidding on by URL, and can be used for keyword ideas for arbitrage plays or authoritative content sites. You know if people are bidding on the keywords that there are going to be relevant ads. If you track your earnings and outbound ad clicks (if you do not want to buy a script for that use the free script here) then when you find an overpriced outbound click you can go buy the keyword list for that advertiser and start cranking out bids or content based on exploiting a great keyword basket or an idiot advertiser. As technology gets cheaper and people keep getting better at packaging highly relevant affordable market research the only thing that will prevent you from becoming commoditized is your brand.
- In case you missed it, a week or two ago I posted about a few new competitive research tools.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.