Rand recently posted a comparison of traffic volumes and competitive research data for various SEO Blogs.
Here is a brief overview of a few of the other free competitive anaysis tools on the market. All I ever have to do to realize how Alexa is inaccurately skewed toward marketing and webmaster resources is look at my own graph. There is no chance in ___ that this is one of the top 1,000 sites on the web.
Recently there have been a couple launches of services which compete with Alexa, and appear to have quite a bit less webmaster skew to them.
Compete.com gives a snapshot of your site which includes average pageviews per visitor and average time on site.
Quantcast.com gives a snapshot of your site which includes demographic information (they think 90% of the readers here are guys), and breaks your site visitors and traffic volumes down into passers-by, regulars, and addicts. Sites which have highly engaged visitors are typically going to be much harder to compete against than sites which are entirely reliant on search.
There are also a number of tools which show you what keywords competitors rank for,
Spyfoo shows top ranking keywords, competing advertisers and organic competitors.
I honestly do not use any of these tools much yet, but find them interesting. Do you find any of them or any similar tools useful for search marketing category analysis?
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