For a while these networks (and especially Google) have painted SEO as being shady and/or illegitimate. Google killed SearchKing's PageRank for years, only starting to show PageRank again this week.
As companies that openly manipulate their own databases they have no credibility talking trash about SEOs. After actively seeking workers in the SEO field they won't have much credibility going forward when they try to talk it down.
In that regard I think SEO is going to seem far more legitimate.
As SEO keeps getting more exposure year over year and offline ads become less profitable huge media companies are starting to notice SEO. Yesterday the NYT admitted that they write titles with SEO in mind.
After a couple more months or years of declining offline profits more newspapers will write about SEO in positive articles as they tout their new value model to investors.
Sure there will still be isolated incidences, but as an industry as a whole I think SEO has just became legitimized.
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