Those are interesting ponts, Aaron -- both the topical guru extending into other spheres and the tendency to see things through one's specialty.

Luckily, I don't know that many topical folk either say or, hopefully, believe that their sphere is all that counts. At least, I would *hope* that they proceed from the standpoint that they are covering an aspect of a larger picture -- and I would hope that their followers understand that. In some spheres, it's much easier to grasp that concept without its being said: accessibility, for one, already dictates that there's a website to improve.

Unfortunately, at this late date, I still encounter numbers of people whose web designers have told them that, to get good search engine rankings, they'll just do something unspecified with "the meta tags". And others whose web designers didn't mention it at all.