Recently NickW started testing IntelliTXT. I dislike those ads. The perfect example of why I think they suck is when the people from Vibrant Media posted "feel free to email us directly" and the word email became one of their green ad links.
The problem with those little green ads is that they are more noise, which goes counter to the less noise more signal tagline on the site.
The audience of ThreadWatch has some serious cash, but what they are most interested in that which is shared freely amongst friends.
The people you make money off are not necissarily going to be the same people who help build up the network though, but you still can leverage that market position and those friendships to help sell a related idea.
I think if Nick created a guide to community building and blogging it would get far more support than my ebook does.
One of Nick's friends said that he wouldn't want to let a guide to cloning ThreadWatch to get out there, but:
- if they were smart enough to clone it they probably wouldn't need a guide
- few people are going to want to work as hard as Nick has building up that site
- few people have as many friends as Nick does
- eventually the fakeness or cloneness comes out in the writing if people try to clone it
- without a highly profitable business model few people will likely want to clone it
- adding more and a wider variety of advertisements to that site goes counter to why it became successful
- as you add noise you lose mindshare, and that is the only thing that will make it possible for others to duplicate ThreadWatch...if it becomes more noise less signal
The first version of my ebook was free and sucked, but over time it got better. If Nick threw something out there and was open to feedback then the people there would help make sure he was offering something they would want to recommend, plus they would be more invested into helping it become successful if they offered suggestions and feedback and his site saved them a bunch of time.
Even if Nick starts off as only a 10 or 20 page guide it can get reshaped and improved as time passes. The key is to just pick an idea and start writing about it. Some people who in the past sent me hate mail now point unrequested link into my sites in part because I accepted their feedback.
As search algorithms advance guides which help people do well with community interaction will have far more value than guides about algorithms and engines, because ultimately the algorithms and engines are just trying to emulate people. For many people it will be far easier to create something others want than to push something they don't.
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