Search Links

Jul 19th

Google:
Eric Schmidt lecture at University of Washington
Google may be in the S&P 500 within 12 months

China:
Google to open a new R&D development location - the timing of this news perhaps trying to lower the IPO value of Baidu
Baidu remove links to thousands of MP3s - perhaps trying to look more legal and investor friendly to have greater IPO value

Yahoo!:
reported earnings:

Yahoo (YHOO) said it earned $755 million, or 51 cents a share. This compares to earnings of $113 million, or 8 cents a share in the year-ago period. Excluding $563 million in profit related to a sale, Yahoo earned 13 cents a share, in line with expectations. Yahoo also generated sales of $1.253 billion, up 51% from a year ago. Excluding the cost Yahoo pays to Web distribution partners, revenue grew to $875 million, below expectations of $881 million. Shares of Yahoo rose 3% to $37.73 in regular trading, but fell sharply in late trading.

Yahoo! opened a research & development lab at Berkeley

MSN Search:
a while ago they posted about some of their new advanced search operators on their blog.

IAC / Ask:
today IAC completed the Ask acquisition
Expedia spinoff to occur week of August 8th.

Snap:
Bill Gross, founder of pay per click marketing, now loudly toots the click fraud horn:

Gross is among those who believe click fraud is a big problem. He aims to change things with a "cost per action" system that only charges ad commission when a purchase is actually completed.

"I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years," Gross said.

If people realize the cost per action would it make them question the relevancy or purpose of the engine?

Published: July 19, 2005

Comments

Ben
July 22, 2005 - 5:45am

I would have thought that 'cost per action' would then just be an affiliate system, because after all that is what affiliate systems generally do. When someone buys something on Amazon with your link you get a little bit of that.

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