Dan Thies has been branded as THE keyword guru, and has a great background in business and marketing. I asked him for an interview and he said sure.
Doing SEO and selling SEO are two separate things, as explained by well by Dan:
SEO consultants, in particular the small firms, the one-person shops.... I've rarely seen a group of people with more talent going to waste, because they don't get marketing, they don't understand sales, they can't write proposals, they spend so much time chasing bad leads. If I had a dollar for every consultant who has asked for advice on how to get someone to spend $500 on SEO...
If $500 is an issue, you either have no credibility (because you haven't created it) or they just don't have any money. Most of the time, the budget is there, but the credibility isn't.
He then goes on to recommend resources and offers tips to help close sales and improve SEO business efficiency. Dan talks about keywords, proposals, and running an SEO business.
That is my fourth interview in the last month or so and all of them have been great. I feel somewhat silly for not doing more of them earlier. More to come...
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