Microsoft Offers $1.2 Billion for Fast Search & Transfer

Microsoft offered $1.2 billion, a 42% premium over market valuation, for Fast Search & Transfer. Fast Search & Transfer is largely an enterprise search solution. As an example web index to showcase their technology years ago they created AllTheWeb. In early 2003 Overture bought AllTheWeb, and Fast's web search unit for $70 million cash. Yahoo bought Overture the same year for $1.63 billion.

In 2005 Fast again appeared on the web search scene when they started powering organic search results for Miva, but they do not have their own search destination. Earlier this year Fast made noise about creating an independent ad network that allowed publishers to keep the bulk of the profits, but OpenAds already exists, and I have not heard much of Fast's proposed AdMomentum after the initial hype.

Fast recently missed quarterly numbers and changed their accounting practices. They do not have a great business model compared to Google (enterprise search is nowhere near as profitable as web search). If general web search relevancy moves beyond measuring links and more toward user feedback perhaps owning Fast would help Microsoft increase their core relevancy algorithms, and enterprise relationships can probably help them cross sell web ads too.

Update: Fast is to lead the Pharos search project, which will be funded in part by European governments. If Google gets regulated out of market domination in Europe then Microsoft may have bought a key competitive piece.

Potential search plays later this year:

  • IAC is only worth about $7.2 billion. Earlier this year they announced that they are planning on spinning off into 5 major companies. Perhaps when that is done Microsoft, eBay, or should try to buy Ask.
  • Why there is no money in second tier search stocks. They are all losing marketshare and money. CNET passed on buying Looksmart for a nominal sum while purchasing FindArticles.
  • Perhaps search engines will start buying more major content sites. AOL is wasting away, and what else is out there?
Published: January 8, 2008 by Aaron Wall in msn


January 8, 2008 - 12:34pm


I have the following question regarding The SEOBook, Given the changes that have happened in the recent months in the Search Engine Algorithms:

1) Are the new changes presented in the main text itself or will the reader have to first learn the old basics and then refer to the addendums / Notes / Revisions to update oneself?


January 8, 2008 - 1:06pm

When I send out update emails they have new info in them and then I have rewritten the book periodically when there are many major changes.

January 9, 2008 - 4:16pm

"In early 2003 Overture bought AllTheWeb, and Fast's web search unit for $70 cash".

Really just for $70 in cash? Or is that supposed to be $70 million? That was a great buy if it was only for $70. :-)

January 9, 2008 - 10:55pm

million...doah...fixed it. thank you :)

Martin Edic
January 10, 2008 - 9:43pm

Today it appears that IAC has announced that they are spinning of several properties and going to as their primary brand. They are selling things like Home Shopping Network and focusing on search...

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today