a friend of mine was developing a bluetooth advertising system that was pushing ads to your phone when you were passing near to these bluetooth totems
Grocery Shopping to go Web 2.0 With Microsoft
Microsoft is testing placing ads and an interactive media environment on shopping carts:
Cardholders will be able to visit a website and plan their shopping list that will then appear on a cart-attached screen when they get to the store and swipe their card.
The screen will display the price of items that shoppers place in the carts and a running tally of the total; moreover, ads, coupons and incentives will also be displayed as shoppers walk around the store.
The instant-feedback nature of such incentives will give advertisers real-time results on which prompts worked and which didn't.
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Published: January 14, 2008
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Comments
If my shopping cart UI is anything like AdCenter's, I will be cursing like a sailor and kicking the hell out of it.
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