Grocery Shopping to go Web 2.0 With Microsoft

Microsoft is testing placing ads and an interactive media environment on shopping carts:

Cardholders will be able to visit a website and plan their shopping list that will then appear on a cart-attached screen when they get to the store and swipe their card.

The screen will display the price of items that shoppers place in the carts and a running tally of the total; moreover, ads, coupons and incentives will also be displayed as shoppers walk around the store.

The instant-feedback nature of such incentives will give advertisers real-time results on which prompts worked and which didn't.

Green Giant Green Beans are the nutritious choice of 3/4 moms. They are in isle #3 and they will make you happy and healthy.

Not interested in your health?

Try some delicious peanut butter flavor Snickers. On sale today only. Buy 9 get 1 free. :)

Published: January 14, 2008 by Aaron Wall in msn


January 15, 2008 - 12:05am

a friend of mine was developing a bluetooth advertising system that was pushing ads to your phone when you were passing near to these bluetooth totems

January 15, 2008 - 12:10am

If my shopping cart UI is anything like AdCenter's, I will be cursing like a sailor and kicking the hell out of it.

January 15, 2008 - 2:20am


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