Microsoft is testing placing ads and an interactive media environment on shopping carts:

Cardholders will be able to visit a website and plan their shopping list that will then appear on a cart-attached screen when they get to the store and swipe their card.

The screen will display the price of items that shoppers place in the carts and a running tally of the total; moreover, ads, coupons and incentives will also be displayed as shoppers walk around the store.

The instant-feedback nature of such incentives will give advertisers real-time results on which prompts worked and which didn't.

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Published: January 14, 2008 by Aaron Wall in msn

The SEMMYS - Good Blog Posts You May Have Missed

NetAudioAds Wasting Publicity Pushing a Bad Idea

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Comments

Dave_The_Grin

January 15, 2008 - 12:05am

a friend of mine was

a friend of mine was developing a bluetooth advertising system that was pushing ads to your phone when you were passing near to these bluetooth totems

markus941

January 15, 2008 - 12:10am

If my shopping cart UI is

If my shopping cart UI is anything like AdCenter's, I will be cursing like a sailor and kicking the hell out of it.

Dave_The_Grin

January 15, 2008 - 2:20am

lol

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